Dec 18, 20244:13 AM - edited Dec 18, 20244:26 AM
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Storytelling framework in action
Who is the brand? Puhdistamo
Who is their audience? Mostly young finnish people interested in fitness and wellbeing
What challenge are they helping their audience to overcome? How are they doing it? They help their audience by providing the best nutrition options to support their lifestyle.
Puhdistamo is a relatively young company, which focus on providing their audience only the best nutrition options. Nowadays there are a lot of competition in the fitness-nutrition field, and the shelves are full of different kinds of beverages branded more or less as "wellbeing drinks". Since the founding of the company, Puhdistamo has had the focus on providing the best of the best, when it comes to quality and giving a real effect on supporting the fitness-lifestyle.
Land Rover is a storied brand with 77 years of history. The Land Rover was sketched in the sand on the beach by the head designer of the Rover company, Maurice Wilks. The vehicle was conceived as a rugged, go-anywhere vehicle based on the concept of the American Jeep that had served the Allies in WWII.
The Land Rover was introduced at the Amsterdam Auto Show and became an instant success with its hardy, utilitarian qualities and became a favorite of farmers and explorers throughout what was still the British Empire. As the Empire unraveled, the Land Rover stayed behind as a loyal steed to many throughout the developing world with little access to decent roads and spare parts.
Today the Land Rover has become a more technologically advanced, upscale, and elegant vehicle. While the buyers are now generally wealthy professionals with a thirst for (mostly aspirational) adventure, the vehicle still maintains its rugged DNA and communicates a feeling of freedom and exploration.
Coral Gables Museum is a cultural institution dedicated to preserving and promoting the history, art, and architecture of Coral Gables. Its primary audience includes students, educators, history enthusiasts, and the local community. The museum helps its audience overcome the challenge of limited access to cultural and historical education by offering engaging exhibits, educational programs, and interactive events. Through storytelling, guided tours, and hands-on workshops, the museum creates meaningful learning experiences that connect the past with the present.
Audience is business owners, brand owners, workers, basically working class men and women
APPLE is a product, comes in different forms like phones, tablets, laptops, watches, business owners who needs high security with their online business or a good camera to market their product often go for this and APPLE help to make their life easier.
Brand: Lululemon specializes in high perforemance, stylish activewear.
Audience: They are mainly health conscious people, including active women and men aged between 20-45 who mainly priotize fitness and mental well-being
What challenges are they helping: Provides clothing and gear that enhances both physical performance and mental wellness, fostering a sense of community through fitness events and mindfulness initiatives
Who is the brand? Nike is a global sportswear and footwear brand that stands as a symbol of athleticism, empowerment, and innovation. Known for its iconic "Swoosh" logo and slogan "Just Do It," Nike has become synonymous with high-performance sports gear and apparel.
Who is their audience? Nike’s audience is diverse, ranging from professional athletes to everyday fitness enthusiasts, sports lovers, and even fashion-conscious individuals. Their products are tailored for people of all ages, from kids to adults, spanning across various sports like running, basketball, soccer, and more.
What challenge are they helping their audience to overcome? How are they doing it? Nike helps its audience overcome the challenge of self-doubt and physical limitations. They inspire people to push past their barriers, whether that’s achieving a personal fitness goal or succeeding in a professional sport. Nike does this by offering high-quality, performance-enhancing gear and constantly promoting the message that anyone, regardless of their background or experience level, can be an athlete. Through powerful advertising, endorsements from top athletes, and innovative product development, Nike motivates people to "Just Do It" and believe in their potential.
Bayer is a brand specialized in leather clothes. Their audience are people who dress elegantly looking for leather shoes, jackets, or other clothings.
Their leather is delicate and it can cause their clothes to look bad over the course of a year. To overcome that, Bayer has made it clear to buyers that these clothes should be taken care of, otherwise they would start looking bad overtime.
Emma always dreamed of a brand that combined modesty with modern fashion. Growing up, she struggled to find clothing that fit her values and sense of style. So, she created Emma the Hijabi-a brand offering elegant, modest clothing for women who want to express their individuality without compromising their faith.
With carefully chosen fabrics and trendy designs, Emma's brand quickly became a favorite among women who felt empowered by the freedom to dress both modestly and fashionably. Emma the Hijabi wasn't just about clothing-it was about confidence, empowerment, and embracing one's true self. & utifully.
Adidas is a global sportswear and lifestyle brand known for producing athletic shoes, apparel, and accessories. Founded in 1949 by Adolf "Adi" Dassler in Germany, Adidas has grown to become one of the largest and most recognized sports brands in the world, competing alongside brands like Nike and Puma. The company’s brand identity is deeply tied to innovation in sports performance, style, and sustainability.
Who is their audience?
Athletes and fitness people, young and active consumers, fashion conscious consumers
What challenge are they helping their audience to overcome? How are they doing it?
Performance and comfort in sports using technologies like "boost" or "primeknit" for athletes to reach the best results possible.
Sustainability aiming to provide shoes 100% recyclable in the future.
Fashion and lifestyles wearing celebrities, designers and streetwear brands.
What challenges are they helping their audience to overcome? How are they doing it? They are working on beauty lines. They convince women of the importance of skin care products to help them solve their skin problems and look more natural and beautiful without makeup.
Badman Wears targets the young and adults who value classic streetwear, self-expression, and timeless designs. The audience includes streetwear enthusiasts, unisex fashion fans, and individuals inspired by urban culture, music, and art.
What challenge are they helping their audience to overcome? How are they doing it?
Badman Wears helps its audience express individuality, access quality streetwear, embrace gender-neutral fashion, and connect with street culture. They achieve this through timeless designs, durable quality, inclusivity, and community-driven branding.
What challenge are they helping their audience to overcome? How are they doing it? They are helping their audience overcome the uncomfortablness of wearing a bra by designing functional clothes with built in bras.
RESERVED is a fast-fashion brand similar to Zara, H&M, and Mango. Their audience demographics fall between 18 and 35 years old, they are trying to cater to the audience with their European-style clothing at moderate prices that bridge the gap between low-cost fashion and premium brands. The challenge they are trying to overcome is to build a loyal consumer base audience for a long-term perspective.
Nestlé is a brand that focuses on infants to seniors which help them by providing good nutrition. They help in enhancing the quality of life and contributing to healthier future by creating products that provide both taste and nutrition to diverse customers across the globe.
UJ-VIRTUAL is a virtual assistant brand that helps busy professionals and small business owners in managing their day-to-day activities creating more time for their clients to focus on scaling their business. This mission is achieved using their strong foundation in administrative support, organizational skills and lots of digital tools to manage their clients time and activities.
The main audience of the this brand is the athletes and the people who are aware of physical exercise.
Nike challenges are to help peopleand overcome their own limitation and achive their athletes goal. They are doing it with various marketing and campains. By helping the athletes to achive their goal and their marketing campaigns feature inspiring stories of athletes who have overcome challenges to achieve their dreams.
"Automation is not about replacing people. It's about replacing tasks." - Stewart Butterfield.
WirySolutions is an "Electronics" product company based on Robotics & IoT.
In this rapidly changing world, there is a massive need for making things easier and also there's an uprising in the Automation Industry with the use of AI.
In this flow of need, an electronics undergrad student [Character] saw it as an opportunity to apply his knowledge to make a change.
With an easy design and in an affordable price, he managed to invent his first product— an Automatic Lawn Mower.
This invention as his first product is a new element towards automating things and add convenience, comfort and the peace of mind to everyday peoples' lives by maintaining their lawns automatically!
Elaboration of Storytelling Framework in Action:
WirySolutions [Brand] is an "Electronics" product company based on Robotics & IoT.
In this rapidly changing world, there is a massive need for making things easier [Conflict] and also there's an uprising in the Automation Industry with the use of AI.
In this flow of need, an electronics undergrad student saw it as an opportunity to apply his knowledge to make a change.
With an easy design and in an affordable price, he managed to invent his first product— an Automatic Lawn Mower.
This invention as his first product is a new element towards automating things and add convenience, comfort and the peace of mind to everyday peoples' [Audience] lives by maintaining their lawns automatically! [Resolution/How the company is helping its audience overcome their challenges.]
Snitch is a clothing brand which sells it's wide variety of clothing for every gender online and offline, they have their physical stores majorly in Karnataka . Their target audience are the people who are in a constant shift towards the trending and dynamic fashion now a days they have been focusing on classy and trending Gurkha pants with subtle designes and skin firendly fabric they are all set to break the indian market with their versatile and trending stuff . The strategy i would suggest them is they should focus more on two strategies first is video marketing and influencer markerting both these strategies are well aligned towards the dynamic enviroment of the market, they even provide an applealing approach to the potential customers.
Mr. Price is a South African retail brand known for offering affordable, trendy fashion, home goods, and sportswear. With a strong presence both in stores and online, The brand's revolves around making style accessible without compromising quality. Mr. Price primarily targets middle-income consumers who seek affordable, stylish, and practical products. including both men and women of various age groups, The primary challenge Mr. Price addresses is the high cost of fashion as many people are often forced to choose between affordability and quality, it bridges this gap by offering products that are both trendy and affordable using cost-effective production methods, and offering regular sales promotions to offer fashion at an affordable price point, and ensuring convenience.
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