Dez 7, 20247:31 AM - bearbeitet Dez 7, 20247:35 AM
Mitwirkender/Mitwirkende
Storytelling framework in action
Apple
launched the iPhone, a device unlike anything seen before, with a strong dominance since 2007 in the technology world.
Phone users, mostly Tech-Savvy Individuals, Design Enthusiasts with Creative professionals, and business communities.
Apple's dominancy with its iPhone device shows their understands the need of the broader audience at a time when "Blackberry was focusing on corporate users, and enhancing security features for business-centric consumers.
The iPhone strategy was a forward-thinking vision by shifting from the business-centric to consumer-focused smartphones and acted decisively to lead this change.
The iPhone touchscreen revolution replaces the leading brand's physical keyboards, this moves simplified interaction and appeals to a broader audience.
Unlike the leading brands before the dominance of the iPhone, they introduced an Ecosystem App Store in 2008 which was a new frontier for developers and customers, making the iPhone an all-in-one device for productivity, entertainment, and more.
in conclusion, APPLE BRAND went all out with an aggressive marketing campaign highlighting the versatility of its products, showcasing a clear advantage over its competitors and their limited features.
2. Who is their audience: International freelancers - encompassing writers, videographers, marketers, developers, and many more.
3. What challenge are they helping their audience to overcome? How are they doing it?:
It's no secret that getting a job in today's world is difficult, particularly in competitive fields- one of the most common reasons being; lack of access to clients.
Upwork poses as a marketplace for talented individuals to market their products and services to thousands of potential and qualified leads in multiple countries.
The platform creates an avenue for individuals or agencies to bid for jobs, work with global companies, and position themselves as industry-leaders through positive feedbacks, score ratings, portfolio management, and many more.
Upwork has empowered more than 10 million freelancers in securing paying-jobs within and outside their locality.
The company was founded in 2015 when Bianca Padilla's grandmother fell and broke her hip. Bianca and her mom needed to care for her grandma while she recovered, but they'd never served as family caregivers before. They didn't know what supplies they would need, where to find them, or how to get basic caregiver information.
Bianca created Carewell to provide a one-stop destination for family caregivers and parents. The company sells home healthcare products online and provides a well-researched caregiver-centric educational library with hundreds of articles, shopping guides, and product features that help educate family caregivers and make the experience of caregiving less scary.
Their audience started with Yoga wear, but soon branched out to different types of comfortable, stylish fashion beyond Yoga wear for all types of healthy minded individuals
The challenge they are helping their audience to be looking and feeling great during their work-outs and to even be stylish enough to wear their product in everyday life. They encourage and continue to foster a fit and healthy lifestyle and sense of community.
The name of the brand is Faizan Copy. It's a marketing service targeted towards coaches and consultants and help them achieve more through email marketing. They are solving the problem for business not running enough promo campaigns and leaving an enormous amount of revenue on the table
Who is the brand? The brand is The Social Lab, a startup marketing agency.
Who is their audience? Their audience is small and medium-sized enterprises (SMEs) in Saudi Arabia that are starting their businesses and looking to communicate their brand to locals and expats.
What challenge are they helping their audience to overcome?
They are helping their audience overcome several challenges, including the language barrier between locals and expats, creating relatable content that resonates with both audiences, and driving organic engagement over paid engagement to establish an authentic brand presence.
How are they doing it? They are doing this by creating marketing strategies, developing content, managing social media accounts, and communicating brand stories that resonate.
Supracarer, an AI-powered health platform that provides accessible, reliable and convenient HomeCare services with a specialization in Non-communicable diseases (NCDs).
Their target audience are the elderly (on retirement), young adults with NCDs, and working personnels with aged or ill dependents who seek reliable HomeCare.
Supracarer seeks to provide a solution to inaccessible and/or insufficient healthcare facilities and personnels by marching their clients to professional, qualified healthcare nurses who meets the requirements.
Lululemon specializes in designing and selling premium athletic apparel. Their target audience consists of health-conscious, middle-to-upper-class men and women who are looking for stylish, high-quality activewear and athleisure clothing. The brand addresses the challenge of finding versatile, comfortable, and durable activewear by using innovative fabrics and creating designs tailored for specific activities. In addition to apparel, Lululemon emphasizes community wellness by hosting events and classes, fostering a holistic approach to fitness and lifestyle.
Roca’s Italian Kitchen offers authentic Italian cuisine with a modern twist, focusing on fresh, high-quality ingredients in a welcoming atmosphere.
The brand targets food enthusiasts, families, young professionals, and event planners who appreciate authentic Italian dishes, cozy dining experiences, and convenient catering options.
Roca’s Italian Kitchen solves the challenges of finding authentic, affordable Italian food and meeting busy schedules by offering fresh ingredients, affordable pricing, and convenient online ordering, delivery, and catering services.
Zomato is an Indian restaurant aggregator and food delivery company.
Who is their audience?
Zomato targets urban millennials, Gen Z, and working professionals seeking convenient food delivery, as well as food enthusiasts exploring diverse cuisines. It also caters to restaurant partners, corporate clients, and event planners through tailored services and promotions.
What challenge are they helping their audience to overcome? How are they doing it?
Zomato faces challenges such as intense competition, high operational costs, and customer retention while balancing profitability. Zomato tackles challenges through tech-driven efficiency, loyalty programs, and sustainable practices, while supporting restaurants with data insights and marketing tools. It diversifies services, optimizes operations, and expands globally to ensure long-term growth and profitability.
It is a Vietnamese cosmetic brand that specializes in vegan and natural skincare product.
Who are their audience?
Target customers are determined from many aspects. People interested in natural products, are often people with sensitive skin. People in need of skincare, usually between the ages of 18-35. Or those who prioritize reasonable prices, so Cocoon is one of appropriate choices.
What challenge are they helping their audience to overcome?
People lack of awareness about vegan. The Cocoon help their audience understand the benefits of vegan and natural cosmetics
How are they doing it?
Resolution: invest in marketing campaign to highlight the benefits of vegan products. Education through social media, blog, website...
Jolyn is a unique swimwear brand that is targeted towards women. Jolyn is known for their body positivity image while making women feel comfortable in their swimwear.
Education is among most required service- Obtain the best online education service right from home with feeps.edu with the best teaching tools that are relevant to keep a child enjoy learning from home
Skincare is more than a routine—it's a commitment to self-care and confidence. With Purity, you can trust products that prioritize quality and care, helping you achieve healthier, radiant skin effortlessly."
Skincare is more than a routine—it's a commitment to self-care and confidence. With Purity, you can trust products that prioritize quality and care, helping you achieve healthier, radiant skin effortlessly."
Brand born in Italy, it seeks to combine the classic elegance of Italian clothing with international influences and the latest trends
Who is their audience?
the audience is made up of male buyers, who are looking for an elegant but not heavy and more modern style. They are mainly individuals who are looking for quality in the product and have a youthful spirit even if the target is for adult
What challenge are they helping their audience to overcome? How are they doing it?
They are helping customers to get elegant but usable clothes at any time, promoting made in Italy. They are doing it by creating collections of clothes oriented to this vision.
Who is the Brand? A worldwide business known for various services and products. They operte across multiple industries, such as audio equipment, cameras, video games, TV/movies, and many more. The brand is known for consistently seeking innovation.
Who is their audience? Gamers, Tech-savvy people, content consumers (tv shows, movies, music), Photographers/Cinematographers and Audio producers
What challenges are they helping their audience to overcome? How are they doing it? Entertainment: Offers high quality technology through Playstations, speakers, tv equipment and more Sustainability: Road to Zero is Sony’s global environmental plan
Most schools across the country are at or over capacity, short on funds, and are struggling to get their students to master crucial academic milestones. It's safe to say that all educators agree that cultivating a love of reading in their students is crucial, yet many wrestle with the 'how.' Enter, Read-a-thon -- an online school fundraising platform that allows schools to raise money through donations by encouraging students to read. The concept is simple: Sign up for free, get kids reading, and raise more funds for your school. Professional educators like librarians, school administrators, teachers, and support staff love Read-a-thon fundraisers because they align with their literacy goals, don't require any money upfront or fundraising minimums, and are so easy to promote and implement -- not to mention that they help schools raise thousands of dollars!
Who is the brand? My absolute favorite brand right now happens to be Steve Madden. Steve Madden is a person but developed more into a known brand name for Shoes, accesories and hand bags.
Who is their audience? Their target audience is young men and women that are relatively fashion conscious.
What challenge are they helping their audience to overcome? How are they doing it? Although they are consdired higher prices, the challenges they are offereing is a young generation wanting to purchase quality and stylish shoes, accesssoires without spending thousands. They provide high fashion at a lower cost that other brands.
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