Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

6,133 Replies 6,133
NCastro0
Member

Storytelling framework in action

Brand: MiraculousMinds

Audience: Parents of school aged students and students who are either struggling or want to get ahead. 

Challenges: Parents are concerned about their children falling behind or really ambitious parents who want their kids to get ahead. 

 

Characters: Parents, Students (K-12), Tutors or educational professionals

Conflict: Falling behind in school, or want to get ahead for advanced placement

Resolution: Eqiupt students with study habits, knowledge on subjects before they are taught in school, and test prep methods. 

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bun
Member

Storytelling framework in action

what is the brand: Zomato

Who is their target audiece: People who want to eat food at their own space, people who dont want to spend their time in queues in hotels

What challenge are they overcoming? They help people by saving their time and energy, they give them mutiple options in a single platform

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FMehdi
Member

Storytelling framework in action

The name of the brand is Faizan Copy. It's a marketing service targeted towards coaches and consultants and help them achieve more through email marketing. They are solving the problem for business not running enough promo campaigns and leaving an enormous amount of revenue on the table

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ItisZahra
Member

Storytelling framework in action

Who is the brand?
The brand is The Social Lab, a startup marketing agency.

Who is their audience?
Their audience is small and medium-sized enterprises (SMEs) in Saudi Arabia that are starting their businesses and looking to communicate their brand to locals and expats.

What challenge are they helping their audience to overcome?

They are helping their audience overcome several challenges, including the language barrier between locals and expats, creating relatable content that resonates with both audiences, and driving organic engagement over paid engagement to establish an authentic brand presence.

How are they doing it?
They are doing this by creating marketing strategies, developing content, managing social media accounts, and communicating brand stories that resonate.

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Atina
Member

Storytelling framework in action

Storytelling

framework in

action

 

Supracarer, an AI-powered health platform that provides accessible, reliable and convenient HomeCare services with a specialization in Non-communicable diseases (NCDs).

 

 

 

Their target audience are the elderly (on retirement), young adults with NCDs, and working personnels with aged or ill dependents who seek reliable HomeCare.

 

 

 

Supracarer seeks to provide a solution to inaccessible and/or insufficient healthcare facilities and personnels by marching their clients to professional, qualified healthcare nurses who meets the requirements. 

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kshein96
Member

Storytelling framework in action

Lululemon specializes in designing and selling premium athletic apparel. Their target audience consists of health-conscious, middle-to-upper-class men and women who are looking for stylish, high-quality activewear and athleisure clothing. The brand addresses the challenge of finding versatile, comfortable, and durable activewear by using innovative fabrics and creating designs tailored for specific activities. In addition to apparel, Lululemon emphasizes community wellness by hosting events and classes, fostering a holistic approach to fitness and lifestyle.

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Zeyn
Member

Storytelling framework in action

Roca’s Italian Kitchen offers authentic Italian cuisine with a modern twist, focusing on fresh, high-quality ingredients in a welcoming atmosphere.

 

The brand targets food enthusiasts, families, young professionals, and event planners who appreciate authentic Italian dishes, cozy dining experiences, and convenient catering options.

 

Roca’s Italian Kitchen solves the challenges of finding authentic, affordable Italian food and meeting busy schedules by offering fresh ingredients, affordable pricing, and convenient online ordering, delivery, and catering services.

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HJain93
Member

Storytelling framework in action

Who is the brand?

Zomato is an Indian restaurant aggregator and food delivery company.

Who is their audience?

 

Zomato targets urban millennials, Gen Z, and working professionals seeking convenient food delivery, as well as food enthusiasts exploring diverse cuisines. It also caters to restaurant partners, corporate clients, and event planners through tailored services and promotions.

 

What challenge are they helping their audience to overcome? How are they doing it?

 

Zomato faces challenges such as intense competition, high operational costs, and customer retention while balancing profitability. Zomato tackles challenges through tech-driven efficiency, loyalty programs, and sustainable practices, while supporting restaurants with data insights and marketing tools. It diversifies services, optimizes operations, and expands globally to ensure long-term growth and profitability.

 

 

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ThanhNgan118
Member

Storytelling framework in action

Brand: Cocoon 

Who are they? 

It is a Vietnamese cosmetic brand that specializes in vegan and natural skincare product.

Who are their audience?

Target customers are determined from many aspects. People interested in natural products, are often people with sensitive skin. People in need of skincare, usually between the ages of 18-35. Or those who prioritize reasonable prices, so Cocoon is one of appropriate choices.

What challenge are they helping their audience to overcome?

People lack of awareness about vegan. The Cocoon help their audience understand the benefits of vegan and natural cosmetics

 How are they doing it?

Resolution: invest in marketing campaign to highlight the benefits of vegan products. Education through social media, blog, website...

 

 

0 Upvotes
gsullivan1213
Member

Storytelling framework in action

Jolyn is a unique swimwear brand that is targeted towards women. Jolyn is known for their body positivity image while making women feel comfortable in their swimwear. 

0 Upvotes
jabdon
Member

Storytelling framework in action

Education is among most required service- Obtain the best online education service right from home with feeps.edu with the best teaching tools that are relevant to keep a child enjoy learning from home 

 

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bestblogger9499
Member

Storytelling framework in action

Skincare is more than a routine—it's a commitment to self-care and confidence. With Purity, you can trust products that prioritize quality and care, helping you achieve healthier, radiant skin effortlessly."

https://mypurity.in/

0 Upvotes
bestblogger9499
Member

Storytelling framework in action

Skincare is more than a routine—it's a commitment to self-care and confidence. With Purity, you can trust products that prioritize quality and care, helping you achieve healthier, radiant skin effortlessly."

 

https://mypurity.in/

0 Upvotes
FMangia
Member

Storytelling framework in action

Brand: Paul Taylor

Who is the brand?

Brand born in Italy, it seeks to combine the classic elegance of Italian clothing with international influences and the latest trends

Who is their audience?

the audience is made up of male buyers, who are looking for an elegant but not heavy and more modern style. They are mainly individuals who are looking for quality in the product and have a youthful spirit even if the target is for adult

What challenge are they helping their audience to overcome? How are they doing it?

They are helping customers to get elegant but usable clothes at any time, promoting made in Italy. They are doing it by creating collections of clothes oriented to this vision.

 

 

0 Upvotes
TKenyon
Member

Storytelling framework in action

Chosen Brand: Sony

Who is the Brand?
A worldwide business known for various services and products. They operte across multiple industries, such as audio equipment, cameras, video games, TV/movies, and many more. The brand is known for consistently seeking innovation.

Who is their audience?
Gamers, Tech-savvy people, content consumers (tv shows, movies, music), Photographers/Cinematographers and Audio producers

What challenges are they helping their audience to overcome? How are they doing it?
Entertainment: Offers high quality technology through Playstations, speakers, tv equipment and more
Sustainability: Road to Zero is Sony’s global environmental plan

0 Upvotes
LGreener
Member

Storytelling framework in action

Most schools across the country are at or over capacity, short on funds, and are struggling to get their students to master crucial academic milestones. It's safe to say that all educators agree that cultivating a love of reading in their students is crucial, yet many wrestle with the 'how.' Enter, Read-a-thon -- an online school fundraising platform that allows schools to raise money through donations by encouraging students to read. The concept is simple: Sign up for free, get kids reading, and raise more funds for your school. Professional educators like librarians, school administrators, teachers, and support staff love Read-a-thon fundraisers because they align with their literacy goals, don't require any money upfront or fundraising minimums, and are so easy to promote and implement -- not to mention that they help schools raise thousands of dollars!

0 Upvotes
Brittneykay
Member

Storytelling framework in action

  • Who is the brand? My absolute favorite brand right now happens to be Steve Madden. Steve Madden is a person but developed more into a known brand name for Shoes, accesories and hand bags.
  • Who is their audience? Their target audience is young men and women that are relatively fashion conscious.
  • What challenge are they helping their audience to overcome? How are they doing it? Although they are consdired higher prices, the challenges they are offereing is a young generation wanting to purchase quality and stylish shoes, accesssoires without spending thousands. They provide high fashion at a lower cost that other brands.
0 Upvotes
SAhmed900
Member

Storytelling framework in action

Solex Brand Story

Who is the brand?
Solex is a one-stop destination for stylish, high-quality footwear and accessories for men, women, and kids, offering convenience and affordability.

Who is their audience?
Busy individuals and families in Pakistan who value stylish, comfortable footwear but don’t have the time to shop in physical stores.

What challenges are they helping their audience to overcome? How are they doing it?
Solex helps busy people overcome the hassle of finding time to shop for quality footwear by offering a convenient online platform with free delivery across Pakistan and cash-on-delivery (COD) options, making it easy to shop from home.

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AJAngeles
Member

Storytelling framework in action

The brand is a person Vinh Giang. his audience are people from all over the world who struggle to get their message across through verbal communication because they like the confidence and skills To speak up and be heard meaningfully.. his audience resonate with him because he himself was a shy kid when he was younger and growing up in Adelaide Australia. And now he gets invited to coach people at all levels of management through speaking engagement and through his online course where he delivers a simple framework to create immediate impact and results and that is using the most important instrument that we all have our voice.

TTurnquestCox
Participant

Storytelling framework in action

The brand that I have chosen is Tik Tok. There audience is the younger generation. They appeal to the youth because they use real stories and post in real time about places, businesses, everyday people and products. With using TikTok the videos are short and the message is relatable. 
The challenges that we are experiencing is information gap. These are bringing people together from everywhere to keep us informed about what is happening in the real world. You will be able to recieve videos about the war in the Middle East and laws and policies that are being implemented from countries all over the world. Using Tik Tok is even helping to close the wage gap. Users are able to be paid for the content they create right in the comfort there home. It is helping single mothers stay at home and raise their children because they have the flexibility of working from home.

HGonzalezArdo
Member

Storytelling framework in action

the brand is instagram. publicly, its targeted spectators are the youths of this generation but lately individuals from any age group utilizing this with the intention of their entertainment along with a source of earnings. Instagram assists the spectators by offering an online program to display their aptitude and to gain from similar . they're performing this by collaborating with other brands, making amusing contents that gains a multitude of watches .

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