Brand name: Mr Vui (One of the most famous school bag brands in Vietnam)
Who is the audiecne: Students from all level
Challenge: distance and language From the past to the present, even before or after the war, students in mountainous areas have always suffered from many disadvantages from infrastructure, housing, to food, and one of them is the problem about education. That's why Mr Vui's school bag brand has a strategy that buying a school bag will give children in mountainous areas a set of textbooks and a similar book bag. In addition, we will cook food for free for 1 month for students here. So let's join hands to create a good values and create the future of the country
Women who are interested in levelling up their life.
They're aimed at solving challenges of confidence and self esteem. They solve these challenges by sharing content aimed to boost their morale and to motivate them to do better.
The Brand is Hustlers University by Andrew Tate. The Audience are mostly Young men and some females. Age ranging from teenage years upto 30 years old. They help their audience to overcome the belief barrier they are facing. And teach about ways to make income online which is a great bonus for the current inflation in the economy.
On their website, there's a section called: Our Commitments, in which they state their mission. It reads:
LIFE-CHANGING SKINCARE RECOMMENDED BY DERMATOLOGISTS
At La Roche-Posay, we know that a skin problem can impact people’s life in so many ways. So, when we make different for their skin, it can change their whole life. And when we made a different for the 2 billion people facing skin issues, it makes a difference in the world. And it all starts with opening the door for one person, one skin problem, one life at a time.
They use first person POV: they create authority positioning themselves as the life-changing skincare brand (That's the character, the hero of the story)
Audience: People with problems in their skin. From newborns to cancer patients. All skin types, all people
Conflict: skin problems affect people’s lives in so many ways
Resolution: They understand the impact of the conflict. For that reason, they join forces with the medical community to bring the most advanced dematological knowledge to their products. With their authentic care, they open their doors to one person, one skin problem and life at a time.
How are they doing? They are actually doing pretty well because consumers can actually select from a wide range of skincare products that suit their specific needs. And each buyer trusts that they are buying high-quality products!
I would like to highligh that although this is a good storytelling, they have grammar issues on their statement LOL
Duolingo’s audience is wide-ranging, including people of all ages who want to learn a new language.
What challenge are they helping their audience to overcome?
Duolingo helps its users overcome the challenge of learning a new language, which can often feel intimidating, expensive, or time-consuming. Traditionally, language learning required formal classes, expensive tutors, or long-term commitments. Duolingo breaks down these barriers by offering a free, accessible, and gamified way to learn, making language acquisition more approachable and fun.
How are they doing it?
Duolingo uses a unique, gamified approach to language learning. Through bite-sized lessons, users can learn vocabulary, grammar, and pronunciation in an engaging, interactive way. The app incorporates elements of game design, like points, levels, and rewards, to keep users motivated. By breaking language learning into manageable chunks, Duolingo makes it easier for people to fit language practice into their daily routines. Plus, its free access to all the core lessons makes it more inclusive, allowing everyone to learn without financial barriers.
So, Duolingo's story is about making language learning accessible, fun, and effective for everyone, no matter their background or budget.
Generally , its targeted audience are the youths of this generation but recently people from every age group using this for the purpose of their entertainment as well as source of income.
Instagram helping the audience by providing an online platform to showcase their talent and to earn from the same. They are doing this by collaborating with other brands , making entertaining contents which gains a large number of views.
Target audience are founders or anyone too occupied with work yet craves more knowledge in business, history etc but don't have the time to do so
The challenge they help overcome is extract highly practical content from business/history/psychology books, podcasts, articles and many more and turn them into blog posts, weakly newsletter.
Brand: Merit Beauty Audience: The on-the-go woman who wants makeup that is simplified, easy to apply anywhere, good for her skin, and looks fabulous once applied. Challenge: Merit is helping their audience overcome the 15-step beauty routine/tutorial all while enhancing their natural beauty by providing products that are skincare-centric, extremely easy to apply with minimal brushes (many products you can even apply with your fingers and it STILL looks good!), and impossible to mess up.
The brand is Woolworths. The target audience is generally low income and middle income families, since it's homebrand goods. The challenge they are helping is to make products affordable for all families, by providing goods for reduced prices.
We want to solve the problem of emotional imbalance because every person has a story and to listen, which eventually helps the mental stress backing out depression and mental health issues.
And the approach is to listen them only and respond at a point.
Apple is an innovative brand. Its targeted audience is tech-excited professionals, teenagers, and children. Apple products are also used in various fields, such as hospitals, universities, and military forces.
apple is famous for its user friendly software system, customer data privacy, powerful system and its durability. apple manufacture variety of electronic according to customer needs.
Ben Sherman is an established British men's wear brand. They cater to fashion-forward men who want to address their individuality with style. They help men who struggle to find attire that reflects their identity for any occasion.
Wombs and cycles is a health brand that focuses on females. It creates awareness on mastering the art of enjoying your womb and it's cycles
Her audience are young and old females
What challenges? Wombs and cycles helps both young and old females to understand what lifestyle changes they need to make to have a beautiful menstrual year.
Audience: Those who enjoy decor, crafting, gifts, Christian company Challenges they are helping their audience overcome: Hobby Lobby is a one-stop shop for decor, crafting, etc. It is a Christian family company. It helps an audience give back to Christian families in a one-stop store. They are doing very well holding their values and making it easy one-stop shop.
Garageis a clothing brand for young women who want to stay stylish without spending a lot.
Their audience isfashion-conscious, busy womenwho want versatile, affordable clothing that works for both everyday life and special occasions.
What challenge?Garage helps women overcome the challenge offinding trendy, high-quality piecesthat fit their fast-paced, budget-conscious lifestyle. They offeraffordable, comfortable, and stylish clothingthat makes it easy to look good every day, without breaking the bank.
Let me tell you About Queen hair ventures. They sell affordable quality human hairs. Queen hair ventures targets females who wants to invest in their beauty but have low to no income, they provide affordable hair that will not only change your style but upgrade your lifestyle in beauty.
They help people overcome the challenge of not looking good and also providing a long term product, this will help women with low income afford the lifestyle they want.
Let me introduce you to EquiFlow - an equestrian company that dissolves barriers between a horse and its rider.
Horsemanship is an art in which a human and a horse engage in a respectful dialogue consisting of words and sentences told in body language. To a distant observer, this conversation might come across as invisible and silent, but it seems these two understand each other perfectly and move in a flow as one.
What a beautiful fairytale. Many riders might believe in it but don't know how to bring it to life.
The Academy of EquiFlow helps all owners of so-called problem horses earn the respect of their companions and establish the deep connection with them. They do it by offering offline and online courses for riders around the world.
One of my favorite brands is Beauty Omellette, it is a local clothing company.
Their audience are women who wants to be strong and authentic.
What challenge? They want them to invest in high-quality clothing so that they dont need to change/buy new stuff with every new trend. They want them to be act as themselves. They want to remind their audience that they are special and they dont need to follow the trends
Nov 24, 202411:35 AM - edited Nov 24, 202411:36 AM
Participant
Storytelling framework in action
My Favorite brand is Ricola
The audiences is young to adults
They are consumer who care about their own health and enjoy herbal product to relieve the cough and bad mouth smell
The challenge is sustainability already keep for 90 year, the factory of herbal product used Bio Suisse standart and keep transportation minimum wwith local worker and the solar panel of the roof cover half of energy demands.
ricoa keep their commitment of the to keep to product quality and suggest improvement of the transportation and the appreantice training ( Myclimate, 2023)
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