Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

5,940 Replies 5,940
steveg1981
Participant

Storytelling framework in action

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
    • Insider
  • Who is their audience?
    • ecommerce directors
  • What challenge are they helping their audience to overcome? How are they doing it?
    • They help ecommerce directors with easy single pane dashboards to manage each customer engagement campaign from start to finish. 
0 Upvotes
vPrince
Member

Storytelling framework in action

Brand: Acuantia

Audience: B2B buyers seeking superior liquid storage solutions.

Challenge: Not all storage projects are the same. Storing oil may have different requirements compared to storing and treating wastewater. Acuantia leads with top-notch customized solutions fit for a multitude of industries. From poly to steel and fiberglass - Acuantia goes the extra mile to customize your tank to the strictest specifications and demands.

0 Upvotes
AEvans41
Member

Storytelling framework in action

Brand: Refy

Audience: 20-40 year old females. Woman who are interested in fashion, a healthy lifestyle, latest trends. 

Challenge: Creating a makeup / skincare brand which stands out. They have been successful in this by creating a community, listening to its customers to provide everyday essential products that offer something unique. Taking the lip liner, which they enhanced by adding a double sided stick with lotion that helps the liner last longer. 

The founder of the brand is very present, she is the face of the brand and communicates, involves and engages with her customers. She recently organised a trip abroad where 10 Refy customers were chosen at random to join on the PR trip. So it's less commercial and way more emotional. 

0 Upvotes
ARavi7
Member

Storytelling framework in action

Young LA

   Brand: Athletic apprel that creates clothing and accesoreis for both men and women who are fitness enthusiants.

  Their audience is gym goers and people with active lifestyles

the challenge they overcome is they provide stylish farbics whereas other fitness brands provide basic clothing brands which are plain. 

0 Upvotes
ESauce
Participant

Storytelling framework in action

Reverb's Business Story in a Nutshell! 

 

  1. Brand: Reverb, an online marketplace that sells new and used musical gear .
  2. Audience: Musicians 
  3. Challenge: They are trying to help musicians find musical gear for a discounted price by providing offer options, payment alternatives and possible trades. 
0 Upvotes
RJ_thinks
Member

Storytelling framework in action

So, recently I used a brand called Astrotalk. Its an Indian brand related to Astrology. I came across Astrotalk through marketing done by them on various social media platforms I use like Instagram, Youtube, Facebook etc. In all the marketing content, they have been sharing problems faced by different people in their life like related to their health, money, marriage and so on. After sharing the problems, they shared the solutions they can offer to the problems. As name suggest, they provides different Astrologers who are there to hear the problems of the people, then they gives accurate reasons for it which inbuilts connection and trust in people and, later they provide solutions of the problems. The App is designed in a way people gets attracted to it. It has differents Astrologers, It provides daily horoscope and many more services. 

0 Upvotes
DeeA
Member

Storytelling framework in action

Miss Joy is one of the many young women around the world battling with acne and hyperpigmentations. She had used so many skincare products to even out her skin and fade her acne spots all to no avail. Her confidence had taken a huge blow and she was dealing with a lot. She came across the Anua niacinamide serum on Instagram, made her research about it and half-heartedly decided to give it a chance. To her joy, there were noticeable changes on her skin. This made her an anua convert and she's been on an amazing skincare journey since then, gradually and steadily achieving her skin goals.

0 Upvotes
DeeA
Member

Storytelling framework in action

My favorite brand at the moment is the Anua skincare brand.

Their audience is basically people, men and women who are invested in taking care of their skin and want a consistent healthy glow for their skin.

Anua brand with their amazing skincare products mainly helps people care for their skin. They help people overcome the bad skin hassle through the consistent and proper use of their skincare products borderline helping people gain back their confidence.

0 Upvotes
MGerheim
Member

Storytelling framework in action

brand: Myprotein

audience: people who are into fitness and building body

challenge: sometimes our daily diet may not cover enough protein or other suplements to help build muscles and strength. they fulfil the gap to meant the everyday requirment for their customers

ASTERG
Member

Storytelling framework in action

So the brand is a foreign language school

The characters are the parents who pay for their children to learn a language. They need to feel that their kids needs are catered for and that their kids are helped and educated. So the story should appeal to their emotion and talk about why a parent should trust this school to teach their kids. And the resolution will be that after some years their child will have a language ceritificate recognizes worldwide. But let's not underestimate the effort  a student needs to put in.  But no pain, no gain!

0 Upvotes
Brightander
Participant

Storytelling framework in action

Apple

People who love the products but can't afford it

The company should try helping people with either discounts or even giveaways that will help promote the company's audience and give more visibility to the company's brand that will help encourage those that can't afford as well 📌

 

0 Upvotes
Shvpya
Member

Storytelling framework in action

😂 Nice one
0 Upvotes
IA6
Member

Storytelling framework in action

Brand: Miu Miu

Audience: Wealthy women and younger buyers

Challenge: Remaining relevant and staying ontop of trends. They do so by collaborating with big names and interesting campaigns.

0 Upvotes
Shvpya
Member

Storytelling framework in action

The LifeDAO (TLD) is a community-owned alternative to life insurance. Designed for those seeking transparency, fairness, and mutual support, TLD offers life protection outside traditional insurance. The inspiration for TLD came from a personal tragedy: when Sharene, co-founder of Takadao, lost a close friend, she experienced the power of community support firsthand. This experience fueled her vision to create a community-owned life protection model, ensuring everyone has access to security and shared responsibility.

PS: TLD is on testnet!

0 Upvotes
KAHerrera
Member

Storytelling framework in action

Brand: Ulta

Audience: Diverse market, primarily females between the ges of 14-65. 

Challenges they are helping solve and why: They offer a range of products from inexpensive to high-end in order to cover a wide consumer base. They also often highlight female and minority business owners to raise awareness and aid in sales from lesser known independent brands. 

0 Upvotes
MBeasleyRSDA
Participant

Storytelling framework in action

Brand: RS Data Analytics

Audience: Rural Hospitals

Challenge: To help them go from being dependent on a vendor for many different offerings they outsource, to being indepent through mentorship and training. From paying a huge monthly/yearly cost to paying for something one time and being able to move forward with more capital.

0 Upvotes
haniyaa
Participant

Storytelling framework in action

Brand : Puma
Audience :

Athletes, fitness enthusiasts, and anyone seeking comfort and style in footwear.

Conflict : 

People need shoes that offer both comfort and style, suited for various activities like running, walking, and climbing.

Resolution : 

Puma delivers shoes that balance performance and fashion, offering comfort, durability, and a trendy look, so you’re ready for any activity in style.

 
 
0 Upvotes
MGrabau
Participant

Storytelling framework in action

Brand: Nike

Audience: Their market is diverse and multifaceted, primarily targeting individuals between the ages of 14 to 45. However, they significantly try to focus on young male consumers engaged in sports and physical fitness activities.

Challenges they are helping solve and why: Mainly environmental issues but along with that social and economic issues as well. They are aiming to address such issues due to several global challenges, particularly in sustainability, social impact, and innovation to bring inspiration and innovation to every athlete in the world.

0 Upvotes
SGupta036
Member

Storytelling framework in action

Brand: Sketchers

Audience: Athletes, sports persons, Gym people

Challenges: Provided them with a lot more comfort than the regular brands also provides various sizes for all age groups

0 Upvotes
WFan
Member

Storytelling framework in action

Brand: Kruoka

Audience: Everyone who needs to buy groceries.

Conflict: People don't know what to buy and how to use the new products they bought.

Resolution: Kruoka provide various of recipies according seasons and festivals with ingredients they sell.

0 Upvotes
NUribeunl
Member

Storytelling framework in action

Brand: Patagonia

Target Audience: Environmentally conscious individuals, outdoor enthusiasts, ages 20-50

What challenges are they solving: Patagonia helps its target audience connect their love for the outdoors with the need for being environmentally responsible. They provide high quality, sustainable outdoor clothing and gear while aiming to stay environmentally friendly by reusing material and reducing waste. They also support environmental activism by donating to organizations and encoraging customers to participate in environmental protection efforts.