Brand: Biologique Recherche A premium, science-driven skincare brand offering personalized solutions based on Skin Instant.
Audience: Professionals (dermatologists, estheticians) and consumers seeking personalized, results-driven skincare.
What challenge are they helping their audience overcome? Helping clients achieve radiant, healthy skin amidst generic solutions.
How are they doing it? Through Skin Instant analysis, highly concentrated products, and personalised treatments along with professional expertise, ensuring tailored, effective results.
Nov 16, 20242:28 AM - edited Nov 16, 20242:30 AM
Member
Storytelling framework in action
1) Plum is a well-known skincare and beauty brand that emphasizes clean, sustainable, and cruelty-free products. Founded in India, Plum is committed to providing high-quality skincare solutions with a strong focus on using safe and effective ingredients that are environmentally friendly.
2)
Plum’s audience primarily consists of young, eco-conscious consumers who are mindful of the products they use on their skin. This includes individuals who value ethical practices and prefer natural, vegan, and cruelty-free products. Their target demographic ranges from teenagers to young adults, often looking for effective skincare solutions without harmful chemicals.
3)
Plum helps its audience overcome the challenge of finding safe, effective, and environmentally responsible skincare options in a market saturated with products containing potentially harmful chemicals. They address this by formulating their products with natural, plant-based ingredients that are free from parabens, phthalates, and sulfates. Plum is also known for being transparent about their formulations and their commitment to sustainable practices, such as recyclable packaging. This approach not only caters to skin health but also aligns with the values of consumers who are looking for brands that contribute positively to the planet and animal welfare.
Audience: Women who wear makeup or practice skin care.
Challenge: Many women find it difficult to find foundations and other beauty products that match a wide range of skin tones. In addition to offering a slim range of skin tones, many women struggle to find the perfect match for their skin tone and may end up shelling out hundreds of dollars using the trial-and-error method of tone matching. If you are able to find a match to your skin tone, many popular beauty products include ingredients that cause allergic reactions or increased acne. Also, skincare and beauty products can be expensive, creating a barrier to access for higher-quality products.
Solution: Fenty Beauty helps women overcome these challenges by offering a wide range of skin tones that account for unique undertones and overtones. Women can use their skin tone matching quiz to find their perfect match, and they can return the product and exchange it for free if they find that the product still does not match their skin tone. Fenty Beauty products are non-comedogenic and hypoallergenic, so they do not cause breakouts or clogged pores. And the products are reasonably priced, making them more accessible to more women.
Audience: Guitar and bass players who love the traditional Fender style instruments, but are not fans of the Fender brand.
Challenge: Most people who know anything about guitars has heard of Fender Guitars. They revolutionized popular music with their first electric guitars, and they dominate the market today. G&L Guitars is a small builder that was founded by Leo Fender, the founder of Fender Guitars.
After selling Fender many years ago Leo went on to have a successful career building guitars for other brands. G&L was his last company. And some would say it's his best.
The challenge is differentiating themselves as a small manufacturer in a crowded market.
They have two advantages over most:
The Fender name. Even if someone does not know G&L, when they hear that Leo Fender was the founder it gives them instant credibility.
Maintaining high quality. Their guitars equal or exceed the quality of Fender's guitars.
Audience: Gamers of all different types of skills who are interested in multiplayer games (Tactical Shooter, Multiplayer and MOBA)
Challenges they solve and why: There are endless of games online, yet they remain one of the top gaming video game developers. Riot Games, have multiple games for different types of audiences. With the marketing team, they are able to spread the word about their latest updates. With the art department, they are able to create new skins for game enthusiasts. With the video game developers, they are able to create new characters ability, fix any bugs and issues players come across, and many more.
Audience: Business Owners, CEOs who need tech solutions to grow their businesses.
Challenges they solve and how: In this digital world, it is really imporntant to standout from the croud to run a successful business. In that case, it is necessary for a company to maintain a proper brand identity. Suppose, Amin is a 30 years old entrepreneur. He stublished a clothing company with a random brand name and no brand identity at all. There is more then a million businesses in the world in that same niche. How he will get his brand a identity? how people will be attracted towerds his business?
That's where SproutQuik work on. With the team of talented peoples SproutQuik work relenlessly to make a brand have a unique identity by providing best possible tech servicess.
As a Kenyan, the brand that came to mind after doing this course is Safaricom. Their slogan is Twaweza which means uniting for a better Kenya.
Safaricom offers mobile telephony, data, home internet, mobile money transfer, and consumer electronics. They pride in efficient services and top notch customer services. They are also known for their coperate social responsibility where they have many community charity programmes to help the less priviladged.
Their audience is anyone using a mobile phone for communications and data.
Audience: Tech enthusiats that value elegant designs and seamless ecosystem integration.
Challenges they solve and why: Apple prides themselves in robust security in their operating systems that are barely affected by malware that affects a lot of Android devices. Apple also makes it easier for integrating their products, which allows for Apple produts to perform as one, thus making it convenient for the users.
Target audience: young people 15-35 year old "football fans"
the story of the Brand : Why africa store ?
samy is a 22year-old man , samy is a big fan for shefield united football club in UK . samy was born in eygpt and still live in there ,unluckyly same tried so much to find shefield T-shirt but there is no store in his city or even in hiscountry can provide a T-shirt for sheifeld . and then there is why africa store . we are here for you , we care about you and care about your club . what ever the club you support we respect it and we will provide that shirt for you and any one he want a kit for a specific team or club .
The audience: Small business owners looking to elevate their processes to yield productive and progressive results.
The challenge: The goal of every business is to make profit, however, one of the greatest challenges to every small business is being efficient in capacity in order to yield better results. Every small business owner can testify to being burnt out from the stress of taking up multiple functions in their business without adequate assistance to help them focus on what's actually important, this is where "Your Remote Buddy" comes in. Your Remote Buddy is a virtual assistance business that aids small business owners with simplifying their processes by taking on administrative, technical & creative tasks that yield productive and progressive results in their business which helps them focus on the more administrative tasks of making sales and profit.
Target audience: people in need of transportation medium
Challenge: yango is a transport company in cameroon which facilitate the mouvement of people from one place to another by providing a secure and confortable environment to it users (cars ).
Target Audience: Women who are ambitious, driven, and eager to achieve extraordinary success
The Story of Dear Future Me
At the heart of Dear Future Me is the powerful journey of women who seek to overcome self-doubt, find clarity, and unlock their potential. These women—ambitious, driven, and eager to achieve extraordinary success—are the lifeblood of the brand. They face challenges that keep them stuck: fear, uncertainty, and a lack of direction. Dear Future Me is their guide, their partner in overcoming these obstacles and stepping boldly into the future they desire.
The conflict of Dear Future Me is the struggle against internal and external barriers. For many women, self-doubt, confusion, and the pressure of societal expectations prevent them from reaching their full potential. These challenges often lead to stagnation, where dreams are put on hold and action feels impossible. Dear Future Me recognizes these struggles firsthand and exists to help women break free from them, giving them the tools to navigate these obstacles and transform their lives.
The resolution comes through the transformative journey Dear Future Me offers. By providing practical strategies, building unwavering confidence, and inspiring bold, consistent action, Dear Future Me helps women gain clarity and take confident steps toward sustainable success in both life and business. The brand’s mission is to empower women to break through their barriers and embrace a future full of possibility. Through personalized coaching, insightful content, and transformative programs, Dear Future Me is dedicated to guiding women to confidently create the life and business they’ve always dreamed of.
Audience: Diverse market, primarily Millennials and GenZ between the ages of 15-65.
Challenge: Women artists are underrepresented in the Indian Music Industry. So, on International Women’s Day, Spotify wanted to highlight this. They wanted to design a product-led initiative on International Women’s Day and raise awareness about the contribution of women to the music industry. This International Women’s Day, Spotify highlighted the contribution of women to the music industry by partnering with Sony Music -- and put out a playlist that had around 18 popular songs from across languages, but without female vocals. This initiative sparked conversations across the industry and saw engagement across artist community, consumers and marketing fraternity across social media. In addition to that, they leveraged the Spotify feature of an enhanced playlist. They added short video byte from various artists, who weighed in with their point of view on the unheard playlist, re-emphasising the importance of women voices in the music industry. Execution: When listeners tuned in, they were perplexed with what they heard - a playlist where the female vocals were muted from popular duet songs across Hindi and other regional languages
As the listeners were left wondering what they had just heard and the message was revealed by top Indian women music artists like Asees Kaur, Shweta Mohan, Sanah Moidutty in the form of a video where the artists themselves spoke to the listeners, explaining that not only does a song sound strange without the woman’s voice, but the music industry itself is incomplete without women voices. They urged listeners to hear women artists, share their songs, support them and make them ‘heard’.
The Unheard playlist campaign by Spotify was also shared on social media.
Audience: B2B buyers seeking superior liquid storage solutions.
Challenge: Not all storage projects are the same. Storing oil may have different requirements compared to storing and treating wastewater. Acuantia leads with top-notch customized solutions fit for a multitude of industries. From poly to steel and fiberglass - Acuantia goes the extra mile to customize your tank to the strictest specifications and demands.
Audience: 20-40 year old females. Woman who are interested in fashion, a healthy lifestyle, latest trends.
Challenge: Creating a makeup / skincare brand which stands out. They have been successful in this by creating a community, listening to its customers to provide everyday essential products that offer something unique. Taking the lip liner, which they enhanced by adding a double sided stick with lotion that helps the liner last longer.
The founder of the brand is very present, she is the face of the brand and communicates, involves and engages with her customers. She recently organised a trip abroad where 10 Refy customers were chosen at random to join on the PR trip. So it's less commercial and way more emotional.
Brand: Reverb, an online marketplace that sells new and used musical gear .
Audience: Musicians
Challenge: They are trying to help musicians find musical gear for a discounted price by providing offer options, payment alternatives and possible trades.
So, recently I used a brand called Astrotalk. Its an Indian brand related to Astrology. I came across Astrotalk through marketing done by them on various social media platforms I use like Instagram, Youtube, Facebook etc. In all the marketing content, they have been sharing problems faced by different people in their life like related to their health, money, marriage and so on. After sharing the problems, they shared the solutions they can offer to the problems. As name suggest, they provides different Astrologers who are there to hear the problems of the people, then they gives accurate reasons for it which inbuilts connection and trust in people and, later they provide solutions of the problems. The App is designed in a way people gets attracted to it. It has differents Astrologers, It provides daily horoscope and many more services.
Miss Joy is one of the many young women around the world battling with acne and hyperpigmentations. She had used so many skincare products to even out her skin and fade her acne spots all to no avail. Her confidence had taken a huge blow and she was dealing with a lot. She came across the Anua niacinamide serum on Instagram, made her research about it and half-heartedly decided to give it a chance. To her joy, there were noticeable changes on her skin. This made her an anua convert and she's been on an amazing skincare journey since then, gradually and steadily achieving her skin goals.
My favorite brand at the moment is the Anua skincare brand.
Their audience is basically people, men and women who are invested in taking care of their skin and want a consistent healthy glow for their skin.
Anua brand with their amazing skincare products mainly helps people care for their skin. They help people overcome the bad skin hassle through the consistent and proper use of their skincare products borderline helping people gain back their confidence.
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