Target audience: people in need of transportation medium
Challenge: yango is a transport company in cameroon which facilitate the mouvement of people from one place to another by providing a secure and confortable environment to it users (cars ).
Target Audience: Women who are ambitious, driven, and eager to achieve extraordinary success
The Story of Dear Future Me
At the heart of Dear Future Me is the powerful journey of women who seek to overcome self-doubt, find clarity, and unlock their potential. These women—ambitious, driven, and eager to achieve extraordinary success—are the lifeblood of the brand. They face challenges that keep them stuck: fear, uncertainty, and a lack of direction. Dear Future Me is their guide, their partner in overcoming these obstacles and stepping boldly into the future they desire.
The conflict of Dear Future Me is the struggle against internal and external barriers. For many women, self-doubt, confusion, and the pressure of societal expectations prevent them from reaching their full potential. These challenges often lead to stagnation, where dreams are put on hold and action feels impossible. Dear Future Me recognizes these struggles firsthand and exists to help women break free from them, giving them the tools to navigate these obstacles and transform their lives.
The resolution comes through the transformative journey Dear Future Me offers. By providing practical strategies, building unwavering confidence, and inspiring bold, consistent action, Dear Future Me helps women gain clarity and take confident steps toward sustainable success in both life and business. The brand’s mission is to empower women to break through their barriers and embrace a future full of possibility. Through personalized coaching, insightful content, and transformative programs, Dear Future Me is dedicated to guiding women to confidently create the life and business they’ve always dreamed of.
Audience: Diverse market, primarily Millennials and GenZ between the ages of 15-65.
Challenge: Women artists are underrepresented in the Indian Music Industry. So, on International Women’s Day, Spotify wanted to highlight this. They wanted to design a product-led initiative on International Women’s Day and raise awareness about the contribution of women to the music industry. This International Women’s Day, Spotify highlighted the contribution of women to the music industry by partnering with Sony Music -- and put out a playlist that had around 18 popular songs from across languages, but without female vocals. This initiative sparked conversations across the industry and saw engagement across artist community, consumers and marketing fraternity across social media. In addition to that, they leveraged the Spotify feature of an enhanced playlist. They added short video byte from various artists, who weighed in with their point of view on the unheard playlist, re-emphasising the importance of women voices in the music industry. Execution: When listeners tuned in, they were perplexed with what they heard - a playlist where the female vocals were muted from popular duet songs across Hindi and other regional languages
As the listeners were left wondering what they had just heard and the message was revealed by top Indian women music artists like Asees Kaur, Shweta Mohan, Sanah Moidutty in the form of a video where the artists themselves spoke to the listeners, explaining that not only does a song sound strange without the woman’s voice, but the music industry itself is incomplete without women voices. They urged listeners to hear women artists, share their songs, support them and make them ‘heard’.
The Unheard playlist campaign by Spotify was also shared on social media.
Audience: B2B buyers seeking superior liquid storage solutions.
Challenge: Not all storage projects are the same. Storing oil may have different requirements compared to storing and treating wastewater. Acuantia leads with top-notch customized solutions fit for a multitude of industries. From poly to steel and fiberglass - Acuantia goes the extra mile to customize your tank to the strictest specifications and demands.
Audience: 20-40 year old females. Woman who are interested in fashion, a healthy lifestyle, latest trends.
Challenge: Creating a makeup / skincare brand which stands out. They have been successful in this by creating a community, listening to its customers to provide everyday essential products that offer something unique. Taking the lip liner, which they enhanced by adding a double sided stick with lotion that helps the liner last longer.
The founder of the brand is very present, she is the face of the brand and communicates, involves and engages with her customers. She recently organised a trip abroad where 10 Refy customers were chosen at random to join on the PR trip. So it's less commercial and way more emotional.
Brand: Reverb, an online marketplace that sells new and used musical gear .
Audience: Musicians
Challenge: They are trying to help musicians find musical gear for a discounted price by providing offer options, payment alternatives and possible trades.
So, recently I used a brand called Astrotalk. Its an Indian brand related to Astrology. I came across Astrotalk through marketing done by them on various social media platforms I use like Instagram, Youtube, Facebook etc. In all the marketing content, they have been sharing problems faced by different people in their life like related to their health, money, marriage and so on. After sharing the problems, they shared the solutions they can offer to the problems. As name suggest, they provides different Astrologers who are there to hear the problems of the people, then they gives accurate reasons for it which inbuilts connection and trust in people and, later they provide solutions of the problems. The App is designed in a way people gets attracted to it. It has differents Astrologers, It provides daily horoscope and many more services.
Miss Joy is one of the many young women around the world battling with acne and hyperpigmentations. She had used so many skincare products to even out her skin and fade her acne spots all to no avail. Her confidence had taken a huge blow and she was dealing with a lot. She came across the Anua niacinamide serum on Instagram, made her research about it and half-heartedly decided to give it a chance. To her joy, there were noticeable changes on her skin. This made her an anua convert and she's been on an amazing skincare journey since then, gradually and steadily achieving her skin goals.
My favorite brand at the moment is the Anua skincare brand.
Their audience is basically people, men and women who are invested in taking care of their skin and want a consistent healthy glow for their skin.
Anua brand with their amazing skincare products mainly helps people care for their skin. They help people overcome the bad skin hassle through the consistent and proper use of their skincare products borderline helping people gain back their confidence.
audience: people who are into fitness and building body
challenge: sometimes our daily diet may not cover enough protein or other suplements to help build muscles and strength. they fulfil the gap to meant the everyday requirment for their customers
The characters are the parents who pay for their children to learn a language. They need to feel that their kids needs are catered for and that their kids are helped and educated. So the story should appeal to their emotion and talk about why a parent should trust this school to teach their kids. And the resolution will be that after some years their child will have a language ceritificate recognizes worldwide. But let's not underestimate the effort a student needs to put in. But no pain, no gain!
The company should try helping people with either discounts or even giveaways that will help promote the company's audience and give more visibility to the company's brand that will help encourage those that can't afford as well 📌
The LifeDAO (TLD) is a community-owned alternative to life insurance. Designed for those seeking transparency, fairness, and mutual support, TLD offers life protection outside traditional insurance. The inspiration for TLD came from a personal tragedy: when Sharene, co-founder of Takadao, lost a close friend, she experienced the power of community support firsthand. This experience fueled her vision to create a community-owned life protection model, ensuring everyone has access to security and shared responsibility.
Audience: Diverse market, primarily females between the ges of 14-65.
Challenges they are helping solve and why: They offer a range of products from inexpensive to high-end in order to cover a wide consumer base. They also often highlight female and minority business owners to raise awareness and aid in sales from lesser known independent brands.
Challenge: To help them go from being dependent on a vendor for many different offerings they outsource, to being indepent through mentorship and training. From paying a huge monthly/yearly cost to paying for something one time and being able to move forward with more capital.
Audience: Their market is diverse and multifaceted, primarily targeting individuals between the ages of 14 to 45. However, they significantly try to focus on young male consumers engaged in sports and physical fitness activities.
Challenges they are helping solve and why: Mainly environmental issues but along with that social and economic issues as well. They are aiming to address such issues due to several global challenges, particularly in sustainability, social impact, and innovation to bring inspiration and innovation to every athlete in the world.
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