Back in the 90s, Bill Gates observed that students, professionals, and consumers don't have access to Personal Computers that can improve their lives entirely. Thus, he had one goal: "To put computers on everyone's desks." From that idea birthed Windows - computers with programs that are built to alleviate one's lives. Fast forward to 2024, people are still using Windows as the most convenient and user-friendly computers. That is how this tech giant thrived in the age of technological revolution.
Challenges they are helping to overcome: many people want to start learning digital marketing but they don't know where to start . Hubspot academy will help you to build a solid base in digital marketing by offering a lot of different courses and articles presented by experts in this field
Challanging to overcome : how in happy times we need to give flowers but it's not a sweetss to eat so the help by providing bouges of donets sounds for the 1st lock as real flowers but it's actually dounts
Who's the brand:Michael Gaylon is a psychologist and creator of the podcast "Let it all Settle", which offers a space for reflection and meditation, encouraging people to take a break from the hectic pace of everyday life.
Who is their audience? Michael Gaylon’s audience includes teenagers, young adults, adults, and seniors who feel stressed, face conflict resolution difficulties, struggle with self-love, and often suffer from low self-esteem.
What challenge are they helping their audience to overcome? How are they doing it?
Michael Gaylon helps his audience overcome feelings of loneliness and low self-esteem by sharing personal stories and reflections, creating a sense of connection. Through his podcast and meditations, he offers practical tools for relaxation and coping with life's challenges, helping listeners shift perspective and approach difficult situations with greater awareness.
Titan Company Limited is a prominent lifestyle brand in India that caters to a wide range of consumers with various demands in the areas of jewelry, watches, accessories, and eyewear.
Titan Company Limited's segmented brands—expensive Sonata for general customers, stylish Raga for women, fashionable Fastrack for millennials, and luxury Xylys and Nebula for premium seekers—are aimed at a wide range of consumers. With items that suit each group's distinct style and goals, Titan is able to satisfy a wide range of customer preferences.
Titan Company Limited assists its customers in overcoming the difficulty of locating trustworthy, fashionable, and outstanding lifestyle products in a market that is diversified and values both modernity and tradition. Titan guarantees that every consumer segment may find something that suits their needs by providing a broad choice of products at various price points and styles. The business makes investments in cutting-edge technology and design to maintain the relevance of its products, and a vast retail network including more than 2,000 locations makes them available in all areas. This strategy strengthens Titan's dominance in the lifestyle market by bridging the gap between traditional workmanship and contemporary standards.
BetterHR is a people-focused HR software solution designed to simplify and improve HR processes, making life easier for HR managers and CEOs.
Who is their audience?
BetterHR’s primary audience includes HR managers and CEOs who oversee teams and aim to create a streamlined, effective HR operation within their organizations.
What challenge are they helping their audience to overcome? How are they doing it?
BetterHR helps HR managers and CEOs overcome the challenge of managing complex HR tasks efficiently—such as employee engagement, attendance tracking, and performance reviews. By providing an intuitive platform with automated tools, BetterHR frees HR professionals from repetitive tasks and enables them to focus on strategic work that enhances company culture and employee satisfaction. With features designed to make everyday HR functions smoother, BetterHR empowers leaders to make data-driven decisions that drive productivity and foster a positive work environment.
Brand: Nike Audience: Athletes and fitness enthusiasts Challenge: Helping people reach their fitness goals and overcome physical and mental barriers. Solution: Nike provides high-quality sportswear, cutting-edge technology (like Nike Training Club), and motivational messaging to inspire and empower their audience to push their limits.
Their audience is young graduates who just got out of their college and are looking for a job or a scholarship but lack the necessary skills.
The challenges they are helping their audeince with, are to help them learn the basic skills that every student should have like how to take a start, how to choose their field, how to achive their goals, how to make a resume, how to write a professional email and cover letter. They also enables students to prepare for interview and how to ace an interview.
Who is their audience: Runners, Fitness Enthusiasts, and fans of athleisure clothing.
What challenge are they helping their audience to overcome? How are they doing it? Janji has been changing the general look of running clothing by thinking outside of the box by making clothes that are not just comfortable, but sustainable, designed for a runner's needs, have a great look and is built to last with a 5 year run guarantee. Janji's driving message is to make drinking water a human right, so 2% of their proceeds and 100% of their membership fees go to clean water initiatives. So not only are they doing a service to their customers but are doing a service for the greater good of everyone.
Who is their audience? Any individual in need of hair accessories
What challenge are they helping the audience to overcome? How are they doing it ? Every female wants to make their hair attractive and beautiful. Hadassah gives every female the opportunity to purchase hair accessories at a lower price in order to give them the confidence they deserve as a female .
Who is their audience - Any Individual who is trying to accomplish something in their lives.
What challenge are they helping their audience overcome? How are they doing it? - Everyone suffers from procrastination and the motivation to not do their work . Nike helps people solve this issue especially with their 'Just Do It' Campaign which is so simple yet effective . Helps the audience to stop procrastinating and Just do it meaning just do their work . They do it through their extensive product range and services from shoes to jerseys . Mainly built for Athlethes and Sports Enthusiasts.
Who is their audience? Golfers and DIY club builders looking for high quality custom golf clubs on a budget.
What challenge are they helping their audience to overcome? How are they doing it? The Golfworks offers an alternative to the high priced big-name golf brands. They offer an array of golf clubs for all skill levels, and because they are a direct-to-consumer brand, that does not release entirely new lines every year, they are able to keep their prices very competitive.
Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:
Characters
Conflict
Resolution
Choose one of your favorite brands, and tell their business's story by answering the below questions.
Who is the brand? Roxanne First
Who is their audience? Women looking for quirky and original fine jewlery and believe and ethically sourced diamonds.
What challenge are they helping their audience to overcome? How are they doing it? They are providing a fun way of sporting jewlery beyond the traditional designs. IT incorporates saphires (color) and diamond mixed with your choice of gold, rose gold or white gold. some of the jewlery is highly customizable giving the consumer a creative directive while providing the jewlers concept. By incorporating colorful velvet they display their products, and utilize modern day symbols such as smiley faces, palm trees, kisses, stars and pasta charms. The issue of boring jewelery is being solved by giving the customer some creative freedom, so they can feel like they are part of process and created something unique to them.
What problem are they trying to solve? How are the doing it?
People trying to get the best, most consistent sound out of their instruments and to the ears of their own audience, but they struggle at the beginning stages of learning due to weakness in their fingers from never doing those types of movements before! They consistenly tell the story of Ernie Ball, who claims to have started the first "only guitar" music store in America. His journey was to create a string that the audience (beginners and intermediate guitar players) would have an easier time learning to bend notes with. They tell the story of how new players found the light-gauge strings much easier to learn to bend on, and the brand's offer of heavier-gauge strings allowed them to move up from light-gauge string to strings that held up to the "heavier" tones of rock music.
What challenges are they in helping their audience: myheartthrobjournal is a brand that produces faith-based journals to help people to grow in their faith in God through communicating with pen and paper.
How are they doing it?: By designing prompt journals of gratitude, prayer journals, to help the individual to grow in their faith walk
The Hero: Chester Cheetah, the cool, orange cheetah who loves Cheetos
The Main Character (Audience): Kids and adults who want fun, tasty snacks
Supporting Characters: Parents who buy snacks for their families
Who is Cheetos? Cheetos is like the fun friend at the party! They make crunchy, cheesy snacks that turn your fingers orange, aka "Cheetos dust". Chester Cheetah, their mascot, is always playful and loves to show how Cheetos can make any moment more fun and exciting.
Who are they trying to reach?
Kids who love tasty snacks and having fun
Parents looking for easy snacks their kids will enjoy
Teenagers and adults who grew up loving Cheetos
Anyone who enjoys cheesy, crunchy snacks
What problem are they solving and how? Problem: People, especially kids, get bored with regular snacks and want something that's both yummy and fun to eat.
How Cheetos solves it:
They make snacks super fun by:
Creating different shapes (puffs, twists, balls)
Making them bright orange and cheesy
Adding the fun element of messy fingers
They make eating exciting with:
Different flavors (regular cheese, flamin' hot, cheddar jalapeño)
Fun commercials with Chester Cheetah being silly
Special limited-time flavors that get people excited
The best part? Cheetos turned what could be seen as a problem (messy orange fingers) into something fun that everyone recognizes and enjoys. It's like they're saying "It's okay to be a little messy and have fun while snacking!"
Their audience: People, mainly women/ladies with natural hair, especially ones with very thick hairs that need constant treatment to keep it soft and not pain them during combing and in the course of making the hair.
What challenge are they helping their audience to overcome? How are they doing it?: They help women overcome pains during the course of combing their hair and braiding them, by producing creams such as leave-in strengthener and others like that to soften the hair while combing them. Natural hair are naturally hard and thick, and most times painful to maintain. But with these products by mega growth, they make it easier to maintain and retain the beauty of the natural hair.
Who is their audience: People with sensitive skin, budget conscious customers
What challenge are they helping their audience overcome? How are they doing it? Cocokind offers gentle skincare for problem/sensitive skin that won't put a hole in your wallet. They do this by putting their resources towards the skincare formulas and not fancy/expensive bottles that hold the formulas.
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