Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Storytelling framework in action

Regardless of the story you’re trying to tell and how you’re trying to tell it, storytelling has three essential elements:

  • Characters
  • Conflict
  • Resolution

Choose one of your favorite brands, and tell their business's story by answering the below questions.

  • Who is the brand?
  • Who is their audience?
  • What challenge are they helping their audience to overcome? How are they doing it?

*To learn more about this, check out The Power of Storytelling lesson via HubSpot Academy. 

6,134 Replies 6,134
Faizan_aleem7
Participant

Storytelling framework in action

Brand:

Canva

Audience:

Individuals who want to design but lack professional design skills.

Challenge:

Making the art of designing accessible to everyone.

How:

Providing user-friendly tools and templates to make designing faster and easier.

JoudyAlhudaithi
Member

Storytelling framework in action

One way to improve my current content creation process is to implement a structured brainstorming session at the beginning of each project. By setting aside dedicated time for all team members to contribute ideas and perspectives, we can ensure that we’re aligning our goals and tapping into everyone’s creativity. This collaborative approach can lead to more innovative content and a clearer direction, making the entire creation process smoother and more efficient.

0 Upvotes
MGAD11
Member

Storytelling framework in action

Gap

young women 
They trying to offer very afforadable clothes to eveyone and fit all sizes.

0 Upvotes
Jeewantha
Participant

Storytelling framework in action

The brand 

 Starbucks

Audience

People who often need a space to work, study, or relax while enjoying high-quality coffee and food.

Challenge

balancing its identity as a premium coffee provider with the need to remain accessible and appealing to a broad customer base. 

Solution 

Starbucks has responded by offering a wide range of customizable beverages and food items to cater to diverse tastes and dietary preferences.

0 Upvotes
Akobir
Member

Storytelling framework in action

The brand 

Adidas

Audience

Sport athlets and sport lovers looking for comfortable wears while training\doing exercises

Challenge

producing environmally friendly wears to be eco-friendly with the nature

Solution 

Use reciclable materials to produce clothes

 

0 Upvotes
chyzurba
Member

Storytelling framework in action

The Brand 

Coca cola

Audience

It appeals to a wide range of ages and tastes, whether for its sweetness, carbonation, or the variety of flavors available 

Challenge

providing a beverage that quenches thirst and offers a refreshing experience with options with reduced sugar, natural ingredients, or functional benefits (like added vitamins or electrolytes) to cater to health-conscious consumers.

Solution

A blend of ingrdients, cabornated and packaged to provides customers a unique and refeshing taste.  

0 Upvotes
sandharjeeva
Member

Storytelling framework in action

I think is interest brand is ashoke leyland, audience is their is an driver, I think problems are to reduced to be an trucks which is an automatic kitchen system that should be engaged in the system and it automatically suggest to everyone should do the food for itself without any distractions.

0 Upvotes
MGooding247
Participant

Storytelling framework in action

The Brand

MUD/WTR

Audience

Coffee drinkers or health food enthusiasts looking for a better, stimulant free alternative to coffee.

Challenge

Providing a healthy alternative to coffee that tastes good and good for the body, without the use of stimulants, like caffine. 

Solution

To use a combination blend of ground mushrooms, to create a drink mix that taste good, gives you energy and provides better gut support.  

0 Upvotes
VGarcia5
Member

Storytelling framework in action

Black Rifle Coffee Company

A mass market coffee company/lifestyle brand ran by veterans who also try to highlight veteran issues while selling their products.
Veterans, coffee enthusiasts who align with their slightly less corporate and "rugged" persona.

Delivering high quality products and hip lifestyle gear and including military veterans. 

0 Upvotes
Charakupai
Member

Storytelling framework in action

The brand name is Shoprite.

Their audience are low-income earners or households with monthly incomes of between $118,15 (R2 126,70) to $354, 45 (R6 380,10).

As a low-income grocery store, Shoprite is helping to overcome the problem of hunger and starvation within families and communities. As the cost-of-living continues to rise, Shoprite has stepped in to save humanity from the merciless chains of hunger..

Shoprite tries to achieve this by making most of its prices affordable to low-income earners. In addition, Shoprite donates millions of Rands worth of food, supplying thousands of meals to the underprivileged communities. They also collaborate with their customers and donate to the Solidarity Fund in order to help the less fortunate.

JessicaB-Awuah
Member

Storytelling framework in action

The Brand

AgroGenius

Audience

small scale farmers and agricultural entrepreneurs in sub saharan Africa

Challenge

Limited access to data driven insights, inefficient farming practicesleading to low crop yields and reduced profitability

Solution

AgroGenius offers a mobile app and platform providing personalized farming advice and market access to help farmers

0 Upvotes
Allen678
Member

Storytelling framework in action

The Brand

Starlink

Audience

People and businesses in rural or remote locations with unreliable internet access or no internet access.

Challenge

Overcoming the challenge of limited or non-existent internet access in underserved areas. Traditional internet access is limited in rural or remote areas due to high costs of laying down infrastructure like cables and fiber optics.

Solution

Deploying a network of low Earth orbit satellites providing high-speed internet to nearly every corner of the world. This solution works because it doesn’t rely on ground-based infrastructure.

0 Upvotes
Temileyi
Participant

Storytelling framework in action

FortisEmpire is an African tech company, trying to help his audience get quality tech gadgets that is affordable in relation to the economy. He focuses on new and refurbished laptops and phone and this solve the problem of many who could not afford the new and costly gadgets. He planned to sell at discounted price for student and tech people so as to improve learning and technology know how of his people.

0 Upvotes
AmmasTanveerUSC
Member

Storytelling framework in action

PlatStation: a brand built for gaming enthusiasts of all ages that are passionate about the intersection of storytelling and cutting-edge technology.

The audience is comprised of mostly males but ranges in age from youger audiences under 13 and ranges up to older audiences that are 30+

The brand is helping their audience channel passion for creativity and competitivieness in both youthful exuberance and mature themes through a love for play that is rooted in compelling storytelling.

0 Upvotes
neetatouille
Member

Storytelling framework in action

Who is the brand?

Blue Tokai Coffee Roasters is a specialty coffee brand in India, known for sourcing, roasting, and brewing high-quality, single-origin Indian coffee.

Who is their audience?

Their audience includes urban millennials, coffee enthusiasts, eco-conscious consumers, and cafes seeking premium coffee experiences.

What challenge are they helping their audience to overcome? How are they doing it?

The Challenge: Before Blue Tokai, Indian coffee lovers had limited access to fresh, high-quality beans, often relying on instant coffee or imports.

Solution: Blue Tokai brought transparency by sourcing directly from Indian farms, emphasizing freshness through small-batch roasting, and educating consumers through their cafes and workshops. Their e-commerce and subscription model made premium coffee accessible nationwide.


Resolution:

Blue Tokai redefined India’s coffee culture, turning coffee drinking into a rich experience, while supporting local farmers and sustainable practices, becoming a leader in the specialty coffee movement.

Hamza-Amribet
Member

Storytelling framework in action

 

  • Who is the brand?
    Sam Altman, former CEO of OpenAI, is a tech leader shaping the future of AI with a focus on responsible development.

  • Who is their audience?
    His audience includes AI researchers, developers, businesses, policymakers, and the general public concerned with AI's ethical use.

  • What challenge are they helping their audience to overcome?
    He’s helping the world navigate the ethical challenges of advancing AI safely and ensuring it benefits everyone.

  • How are they doing it?
    Altman led OpenAI's development of transformative AI models like GPT while promoting safety, transparency, and collaboration with governments and stakeholders to address AI’s societal impacts.

 

0 Upvotes
PistolPete90
Member

Storytelling framework in action

Tim Ferriss was a successful business owner by most people's standards of success. His company BrainQuicken was pulling in millions, but left him burnt out and frustrated by the effort of it all.

Worse, the business appeared impossible to sell off, and he felt incapable of deligating anything. 

He felt trapped.


Relationships crumbling, and energy quickly depleting, he stumbled on a realization through sheer necessity which lead to his best selling novel The Four Hour Work Week and ultimately to a media empire he continues to grow today.

 

On his podcast, The Tim Ferriss Show he interviews top performers in different fields and breaks down what they do and why it works. 

 

His ability to dissect complex topics and predict future outcomes is next level. Tim doesn't think the way normal people do and it shows in his ingenuity. 

 

From business to personal life, his insights are highly relatable to anyone trying to craft a better version of themselves in this messy chaotic world.

 

He's developed a cult following of entrepreneurs and people seeking personal growth. A group of people he coins "the new rich" who want to have their cake and eat it too by building work to support their life not the other way around. 

0 Upvotes
AliSingab
Participant

Storytelling framework in action

"Fiction"

Brand : Fandom Fusion

Audience : young people with interest of films and tv and anime and who likes cosplay and so on

Challenges : they are trying to make a safe space for nerds and otakus to do what ever they like with no judging.

0 Upvotes
spetherick
Member

Storytelling framework in action

Who is the brand? Lynx

Who is their audience? Adolescent and grown up men

What challenge are they helping their audience to overcome? How are they doing it? In younger audiences they aim to reverse any negative thoughts about how they smell and show them they can be someone who smells great with Lynx. They do it with colourful branding and a wide product range of different scents 

0 Upvotes
ANedelcheva
Member

Storytelling framework in action

Who is the brand?
Dove, a personal care brand known for promoting real beauty and self-confidence.

Who is their audience?
Women of all ages, particularly those seeking body positivity, self-care, and authenticity.

What challenge are they helping their audience to overcome?
Dove helps women overcome unrealistic beauty standards and negative self-image.

How are they doing it?
Through campaigns like “Real Beauty,” Dove challenges conventional beauty norms, features real women in their ads, and promotes products that cater to diverse skin types and body shapes. They focus on self-acceptance and confidence, not perfection.

0 Upvotes
Web3Wizard
Participant

Storytelling framework in action

Brand : IdahGraphic

Audience: Everybody that like craving thing or design

Challenge: IdahGraphic is an organisation that is built on solving design problem and increase your audience and they solve the problems by making available design to meet the consumer need in that away fields they want to showcase their products or services 

0 Upvotes