Their audience are low-income earners or households with monthly incomes of between $118,15 (R2 126,70) to $354, 45 (R6 380,10).
As a low-income grocery store, Shoprite is helping to overcome the problem of hunger and starvation within families and communities. As the cost-of-living continues to rise, Shoprite has stepped in to save humanity from the merciless chains of hunger..
Shoprite tries to achieve this by making most of its prices affordable to low-income earners. In addition, Shoprite donates millions of Rands worth of food, supplying thousands of meals to the underprivileged communities. They also collaborate with their customers and donate to the Solidarity Fund in order to help the less fortunate.
People and businesses in rural or remote locations with unreliable internet access or no internet access.
Challenge
Overcoming the challenge of limited or non-existent internet access in underserved areas. Traditional internet access is limited in rural or remote areas due to high costs of laying down infrastructure like cables and fiber optics.
Solution
Deploying a network of low Earth orbit satellites providing high-speed internet to nearly every corner of the world. This solution works because it doesn’t rely on ground-based infrastructure.
FortisEmpire is an African tech company, trying to help his audience get quality tech gadgets that is affordable in relation to the economy. He focuses on new and refurbished laptops and phone and this solve the problem of many who could not afford the new and costly gadgets. He planned to sell at discounted price for student and tech people so as to improve learning and technology know how of his people.
PlatStation: a brand built for gaming enthusiasts of all ages that are passionate about the intersection of storytelling and cutting-edge technology.
The audience is comprised of mostly males but ranges in age from youger audiences under 13 and ranges up to older audiences that are 30+
The brand is helping their audience channel passion for creativity and competitivieness in both youthful exuberance and mature themes through a love for play that is rooted in compelling storytelling.
Blue Tokai Coffee Roasters is a specialty coffee brand in India, known for sourcing, roasting, and brewing high-quality, single-origin Indian coffee.
Who is their audience?
Their audience includes urban millennials, coffee enthusiasts, eco-conscious consumers, and cafes seeking premium coffee experiences.
What challenge are they helping their audience to overcome? How are they doing it?
The Challenge: Before Blue Tokai, Indian coffee lovers had limited access to fresh, high-quality beans, often relying on instant coffee or imports.
Solution: Blue Tokai brought transparency by sourcing directly from Indian farms, emphasizing freshness through small-batch roasting, and educating consumers through their cafes and workshops. Their e-commerce and subscription model made premium coffee accessible nationwide.
Resolution:
Blue Tokai redefined India’s coffee culture, turning coffee drinking into a rich experience, while supporting local farmers and sustainable practices, becoming a leader in the specialty coffee movement.
Who is the brand? Sam Altman, former CEO of OpenAI, is a tech leader shaping the future of AI with a focus on responsible development.
Who is their audience? His audience includes AI researchers, developers, businesses, policymakers, and the general public concerned with AI's ethical use.
What challenge are they helping their audience to overcome? He’s helping the world navigate the ethical challenges of advancing AI safely and ensuring it benefits everyone.
How are they doing it? Altman led OpenAI's development of transformative AI models like GPT while promoting safety, transparency, and collaboration with governments and stakeholders to address AI’s societal impacts.
Oct 10, 202411:37 AM - edited Oct 10, 202411:38 AM
Member
Storytelling framework in action
Tim Ferriss was a successful business owner by most people's standards of success. His company BrainQuicken was pulling in millions, but left him burnt out and frustrated by the effort of it all.
Worse, the business appeared impossible to sell off, and he felt incapable of deligating anything.
He felt trapped.
Relationships crumbling, and energy quickly depleting, he stumbled on a realization through sheer necessity which lead to his best selling novel The Four Hour Work Week and ultimately to a media empire he continues to grow today.
On his podcast, The Tim Ferriss Show he interviews top performers in different fields and breaks down what they do and why it works.
His ability to dissect complex topics and predict future outcomes is next level. Tim doesn't think the way normal people do and it shows in his ingenuity.
From business to personal life, his insights are highly relatable to anyone trying to craft a better version of themselves in this messy chaotic world.
He's developed a cult following of entrepreneurs and people seeking personal growth. A group of people he coins "the new rich" who want to have their cake and eat it too by building work to support their life not the other way around.
Who is their audience? Adolescent and grown up men
What challenge are they helping their audience to overcome? How are they doing it? In younger audiences they aim to reverse any negative thoughts about how they smell and show them they can be someone who smells great with Lynx. They do it with colourful branding and a wide product range of different scents
Who is the brand? Dove, a personal care brand known for promoting real beauty and self-confidence.
Who is their audience? Women of all ages, particularly those seeking body positivity, self-care, and authenticity.
What challenge are they helping their audience to overcome? Dove helps women overcome unrealistic beauty standards and negative self-image.
How are they doing it? Through campaigns like “Real Beauty,” Dove challenges conventional beauty norms, features real women in their ads, and promotes products that cater to diverse skin types and body shapes. They focus on self-acceptance and confidence, not perfection.
Oct 10, 20246:16 AM - edited Oct 10, 20246:18 AM
Participant
Storytelling framework in action
Brand : IdahGraphic
Audience: Everybody that like craving thing or design
Challenge: IdahGraphic is an organisation that is built on solving design problem and increase your audience and they solve the problems by making available design to meet the consumer need in that away fields they want to showcase their products or services
On a vacation in the year 2014, Satabdi Misra and Akshaya Routray noticed a significant void in the city of Koraput, Odisha. What was it? They noticed some local kids being fascinated by the picture books of their son. Upon asking, they said to had never seen such books. Now this was a shock to the couple as who in this modern world hasn't seen a book with pictures in it. What could have been the reason they wondered, and to their surprise, they couldn't find a single bookstore which sold these books. The stationery shops were primarily focused on selling curriculum books and other stationery items. Feeling bad for the kids, they decided to showcase books and storybooks loaded in a backpack and they set off in the streets. And that's how began the journey of Walking Bookfairs.
Characters HubSpot, a marketing and sales platform designed to help businesses grow through inbound strategies.
Audience Small to medium-sized businesses looking to attract leads, nurture customers, and streamline their sales efforts.
Conflict These businesses are struggling to cut through the noise. Traditional marketing methods aren’t working, and they can’t seem to find a way to connect with their ideal customers. They need a smarter, more efficient way to attract, engage, and delight.
Resolution HubSpot steps in with a powerful suite of tools that allow businesses to create content that pulls customers in, automate their marketing and sales processes, and turn visitors into loyal customers. From CRM to email marketing to analytics, HubSpot empowers businesses to grow without losing their personal touch.
Streetwear-lovers who also may have Western roots/appeal
The challenge I believe they are helping their audience overcome is bridging the gaps between streetwear and what may be unfamiliar to such a community. From their well-thought out marketing ploys, to the heavy sense of brand culture (EX: Billy Hill being a play on the word 'hillbilly'), in my opinion they are what many companies should strive to become. Unique, seemingly effortless (when you KNOW how much work is being put in behind-the-scenes), and true to the creator as a native Nova Scotian.
Stabraq is an Egyptian fashion brand founded in 2013, offering a variety of casual and formal wear, including tees, polos, joggers, and hoodies. The brand focuses on inspiring Muslim changemakers through its designs and values. Stabraq operates both online and through its physical stores, positioning itself as a community-based clothing brand aimed at empowering its customers. Stabraq's primary audience consists of young Muslim men and women, particularly those who are interested in balancing modern fashion with Islamic values. The challenges Stabraq helps its audience overcome are
Cultural Identity and Modesty in Fashion: Many Muslims face the challenge of finding fashionable clothing that aligns with their religious principles of modesty. Stabraq addresses this by offering stylish yet modest options, ensuring that their audience doesn’t have to compromise their faith for fashion. Self-Expression in a Globalized World: The brand helps its audience navigate the pressure of conforming to global fashion trends by creating clothes that allow them to express their unique identity without sacrificing their values. This helps its audience feel empowered and confident. Stabraq empowers Muslim customers with modest, stylish clothing that aligns with their values, offering self-expression without compromising cultural or religious identity
Nike is a global leader in athletic footwear, apparel, and sports equipment, known for its innovative products and iconic "Just Do It" slogan. The brand's mission is to inspire and empower athletes at every level, encouraging them to push beyond their limits and achieve greatness. Nike’s audience is vast, catering to everyone from elite professional athletes to casual fitness enthusiasts and fashion-conscious individuals who enjoy sporting trendy activewear.
The challenge Nike helps its audience overcome is twofold: physical and mental. Physically, Nike provides products designed to enhance athletic performance, such as lightweight running shoes that boost speed and apparel made with advanced materials for better comfort and durability. Mentally, Nike inspires its audience to conquer self-doubt and break through personal barriers. Through motivational campaigns, stories of athletes overcoming adversity, and tools like the Nike Training Club app, Nike equips its audience with the mindset and support needed to stay committed to their goals. By combining innovative products with empowering messaging, Nike not only meets the physical needs of its customers but also strengthens their mental resilience, encouraging them to "Just Do It" no matter the challenges they face.
Patagonia is an American company known for producing outdoor clothing and gear for activities such as hiking, climbing, and skiing. It was founded by Yvon Chouinard and it's well known the commitment they have towards sustainability and environmental protection. They started campaigns like "don't buy this jacket" or "protect wild places"and "protect our ocean" in order to save the planet from plastic waste and pollution.
Audience: Young - middle aged woman single to marital status upper to middle class (working pref. it seems as you need income to buy the products they recommend)
They help woman find their confidence through their beauty guides ad short stories. They provide entertaiment they offer good quality content to satisfy entertaiment needs. They solve the ugly by provideing information that is trending, current and easy to follow for beginners.
This is a company that focuses on producing pocket-friendly cosmetics such as lotions.
Their target market is the middle-class demographic and the youth.
The challenge they are here to solve is the high price of great beauty products, they solve this by creating great products and selling them at pocket-friendly prices without destroying the quality.
Applying the storytelling framework to branding humanizes their mission. Would love to see examples of brands like Patagonia or Warby Parker through this lens.
.png "HubSpot Employee"){kind=icon}
