Who is the brand? Dove, a personal care brand known for promoting real beauty and self-confidence.
Who is their audience? Women of all ages, particularly those seeking body positivity, self-care, and authenticity.
What challenge are they helping their audience to overcome? Dove helps women overcome unrealistic beauty standards and negative self-image.
How are they doing it? Through campaigns like “Real Beauty,” Dove challenges conventional beauty norms, features real women in their ads, and promotes products that cater to diverse skin types and body shapes. They focus on self-acceptance and confidence, not perfection.
Oct 10, 20246:16 AM - edited Oct 10, 20246:18 AM
Participant
Storytelling framework in action
Brand : IdahGraphic
Audience: Everybody that like craving thing or design
Challenge: IdahGraphic is an organisation that is built on solving design problem and increase your audience and they solve the problems by making available design to meet the consumer need in that away fields they want to showcase their products or services
On a vacation in the year 2014, Satabdi Misra and Akshaya Routray noticed a significant void in the city of Koraput, Odisha. What was it? They noticed some local kids being fascinated by the picture books of their son. Upon asking, they said to had never seen such books. Now this was a shock to the couple as who in this modern world hasn't seen a book with pictures in it. What could have been the reason they wondered, and to their surprise, they couldn't find a single bookstore which sold these books. The stationery shops were primarily focused on selling curriculum books and other stationery items. Feeling bad for the kids, they decided to showcase books and storybooks loaded in a backpack and they set off in the streets. And that's how began the journey of Walking Bookfairs.
Characters HubSpot, a marketing and sales platform designed to help businesses grow through inbound strategies.
Audience Small to medium-sized businesses looking to attract leads, nurture customers, and streamline their sales efforts.
Conflict These businesses are struggling to cut through the noise. Traditional marketing methods aren’t working, and they can’t seem to find a way to connect with their ideal customers. They need a smarter, more efficient way to attract, engage, and delight.
Resolution HubSpot steps in with a powerful suite of tools that allow businesses to create content that pulls customers in, automate their marketing and sales processes, and turn visitors into loyal customers. From CRM to email marketing to analytics, HubSpot empowers businesses to grow without losing their personal touch.
Streetwear-lovers who also may have Western roots/appeal
The challenge I believe they are helping their audience overcome is bridging the gaps between streetwear and what may be unfamiliar to such a community. From their well-thought out marketing ploys, to the heavy sense of brand culture (EX: Billy Hill being a play on the word 'hillbilly'), in my opinion they are what many companies should strive to become. Unique, seemingly effortless (when you KNOW how much work is being put in behind-the-scenes), and true to the creator as a native Nova Scotian.
Stabraq is an Egyptian fashion brand founded in 2013, offering a variety of casual and formal wear, including tees, polos, joggers, and hoodies. The brand focuses on inspiring Muslim changemakers through its designs and values. Stabraq operates both online and through its physical stores, positioning itself as a community-based clothing brand aimed at empowering its customers. Stabraq's primary audience consists of young Muslim men and women, particularly those who are interested in balancing modern fashion with Islamic values. The challenges Stabraq helps its audience overcome are
Cultural Identity and Modesty in Fashion: Many Muslims face the challenge of finding fashionable clothing that aligns with their religious principles of modesty. Stabraq addresses this by offering stylish yet modest options, ensuring that their audience doesn’t have to compromise their faith for fashion. Self-Expression in a Globalized World: The brand helps its audience navigate the pressure of conforming to global fashion trends by creating clothes that allow them to express their unique identity without sacrificing their values. This helps its audience feel empowered and confident. Stabraq empowers Muslim customers with modest, stylish clothing that aligns with their values, offering self-expression without compromising cultural or religious identity
Nike is a global leader in athletic footwear, apparel, and sports equipment, known for its innovative products and iconic "Just Do It" slogan. The brand's mission is to inspire and empower athletes at every level, encouraging them to push beyond their limits and achieve greatness. Nike’s audience is vast, catering to everyone from elite professional athletes to casual fitness enthusiasts and fashion-conscious individuals who enjoy sporting trendy activewear.
The challenge Nike helps its audience overcome is twofold: physical and mental. Physically, Nike provides products designed to enhance athletic performance, such as lightweight running shoes that boost speed and apparel made with advanced materials for better comfort and durability. Mentally, Nike inspires its audience to conquer self-doubt and break through personal barriers. Through motivational campaigns, stories of athletes overcoming adversity, and tools like the Nike Training Club app, Nike equips its audience with the mindset and support needed to stay committed to their goals. By combining innovative products with empowering messaging, Nike not only meets the physical needs of its customers but also strengthens their mental resilience, encouraging them to "Just Do It" no matter the challenges they face.
Patagonia is an American company known for producing outdoor clothing and gear for activities such as hiking, climbing, and skiing. It was founded by Yvon Chouinard and it's well known the commitment they have towards sustainability and environmental protection. They started campaigns like "don't buy this jacket" or "protect wild places"and "protect our ocean" in order to save the planet from plastic waste and pollution.
Audience: Young - middle aged woman single to marital status upper to middle class (working pref. it seems as you need income to buy the products they recommend)
They help woman find their confidence through their beauty guides ad short stories. They provide entertaiment they offer good quality content to satisfy entertaiment needs. They solve the ugly by provideing information that is trending, current and easy to follow for beginners.
This is a company that focuses on producing pocket-friendly cosmetics such as lotions.
Their target market is the middle-class demographic and the youth.
The challenge they are here to solve is the high price of great beauty products, they solve this by creating great products and selling them at pocket-friendly prices without destroying the quality.
Applying the storytelling framework to branding humanizes their mission. Would love to see examples of brands like Patagonia or Warby Parker through this lens.
Samsung is one of the world's largest smartphone manufacturers, renowned for innovation and quality. The brand aims to meet diverse consumer needs by offering advanced technologies, sleek designs, and unique user experiences. With product lines like Galaxy S and Galaxy Note, Samsung addresses everyday challenges, enabling users to manage their lives effortlessly. The brand also emphasizes sustainability and enhancing customer experience through its products and services.
Who is the brand? Apple is a leading technology company renowned for its innovation in consumer electronics, software, and services. Founded in 1976, Apple is best known for products like the iPhone, iPad, MacBook, and its cutting-edge ecosystem that seamlessly integrates hardware, software, and services.
Who is their audience? Apple's audience spans tech enthusiasts, creative professionals, students, and business users. They cater to individuals who value high-quality, design-focused products and are willing to invest in premium technology for an enhanced user experience. Apple's ecosystem also appeals to those who prioritize security, privacy, and seamless integration across devices.
What challenge are they helping their audience to overcome? How are they doing it? Apple helps its audience overcome the challenge of fragmented technology and clunky interfaces by offering products that are intuitive, beautifully designed, and deeply integrated. Through its ecosystem—where the iPhone, iPad, Mac, Apple Watch, and services like iCloud work together—Apple simplifies the user experience, making technology more accessible and powerful for everyone. Additionally, Apple pushes innovation with powerful processors like the M1 chip, advanced designs, and enhanced privacy features, creating products that inspire creativity, boost productivity, and offer a more connected digital experience.
Ralph Lauren. consumers who value luxury, style, and classic design. Expressing Identity Through Timeless Fashion, Achieving an Aspirational Lifestyle, and Combining Functionality with Luxury.
Nike is a global sportswear brand known for its "Just Do It" slogan and innovative products that empower athletes and everyday people to perform their best. Their audience ranges from professional athletes to fitness enthusiasts and casual consumers. Nike helps its audience overcome physical and mental barriers by offering high-performance gear, inspiring marketing, and personalized digital experiences. Through innovation and powerful storytelling, Nike encourages people to push their limits and achieve excellence.
Their primary audience is younger customers (aged 10-25).
And their secondary audience is aged 25-40.
Here's one of the challenges Coca-Cola helps their customers to overcome:
They help their audience maintain their health by providing choices with various products.
For example, there are Coca-Cola products with low calories and sugar. People who choose this beverage will enjoy it while maintaining a healthy weight.
Who is the audience: Fenty beuty is a beauty and skincare brand that is tailored to the gen Z and milineual age group.
What challenge are they helping their audience to overcome? How are they doing it: Fenty Beauty has continuously shifted the standards of the beauty industry through diversity, inclusivity and affordabilty.
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