Prospecting potential guest blogging spots

Rward23 · ‎Sep 6, 2023

I just finished the lesson on How to Secure a Guest Blogging Spot, and wanted to share a thought I had. The video mentioned ways that you can find the relevant person's email so that you can pitch to them, such as googling their name and company. However, if you're a company that also does outbound prospecting, it may be your sales team already have prospecting tools in place-- why not ask your Sales Development Representatives if they can search on their zoominfo account?

OEstrada · ‎Sep 13, 2023

SDRs are prob super busy prospecting other accounts, so that might not be feasible depending on how many requests you have. You could ask getting an zoominfo seat for yourself?

That way you can easily setup outbound sequences for your pitches.

MiaSrebrnjak · ‎Sep 7, 2023

Hi @Rward23,

Thank you for sharing your feedback! That's great advice and another reason why companies should use a CRM or a customer platform to keep track of their communication and leads. 🙂

Cheers
Mia, Community Team

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Jnix284 · ‎Sep 15, 2023

@Rward23 I agree with @MiaSrebrnjak , if your sales team is using the CRM for their prospect data, then you could leverage the same data for your marketing outreach for guest blogging - I would just recommend that you have alignment between sales and marketing as to how this will take place to avoid your marketing requests from souring a sales deal.

Content Marketing