So I am going to blab about a brand I actually cannot stop talking about. So I just finished the story telling module and they asked us to write something about the brand we love and why do we love it. Make a story around it.
In this story, the characters are (the buyers ofc), THE BRAND is Label JENN.
Label JENN launched this bag named pocket tote almost a year ago and it in itself was very aesthetic, the models and images they used for the bag were very apt and aluring. I just had to have that bag. But when I got it and started using it I realised something, even though the bag was aesthetic and beautiful, there were no sections inside the bag or a zip to close it. The button which was used to close it was not very useful and things fell out of it. (CONFLICT)
I did start using the bag only when I wanted to take some very minimal things but I am a person who likes being ready for anything and actually pack a ton of stuff when I go out, for which this bag didn't feel right.
Within a few months Jinita, the owner of Label JENN launched pocket tote 2.0 solving most of the issues users faced in the previous pocket tote (RESOLUTION) and she didn't stop there, she has come up with pocket tote 3.0 with more resolutions as requested by the users.
Now this is a brand who listens to customers, takes the feedback and implements viable solutions
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