Content Marketing

kara_susvilla
Formateur inbound
Formateur inbound

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4 227 Réponses
Innocentia
Membre

Improving your content creation process

Improving content creation process is by creating more awareness of the products or services being displayed, any form of irrelevance should be avoided, the amusement rate should be kept at bay to avoid misunderstanding and the content should be clear and concise.

0 Votes
APRASHER
Membre

Improving your content creation process

Content creation reflects the needs and it's creation must be able to fulfill it. Be it for any platform, it's orientation must be focused and relevance must be ensured.

0 Votes
Bryan07
Participant

Improving your content creation process

Are you creating social posts and aimlessly scrolling through your blog trying to find the right article to include? Or perhaps you're building out a lead nurture campaign and have to sift through pa

0 Votes
S24222E14
Membre

Improving your content creation process

At my previous company, our content creation Excel sheet included a dedicated sheet for marking annual international holidays such as Christmas, Chinese New Year, and Thanksgiving, among others. When a special holiday was approaching, we would design holiday e-cards in advance and create a dedicated newsletter or blog post about the holiday. These posts typically included a promotion of our products. This approach helped to humanize our company and foster a closer connection with our customers

JUyen
Membre

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

0 Votes
charvi0189
Membre

Improving your content creation process

Create an innovative, that connects with people, clear and concise.

HBhatti1
Participant

Improving your content creation process

Improving your content creation process:
I will make sure that we have customer persona, customer stage and available resources.

MMRA211120101
Membre

Improving your content creation process

1. Start by defining clear goals and metrics for your content.
2. Conduct thorough keyword research to identify high-value topics.
3. Develop a content calendar to plan and track progress.
4. Create engaging and informative content that resonates with your target audience.
5. Optimize your content for search engines and user experience.
6. Use data and analytics to measure performance and refine your strategy.
7. Collaborate with other departments to ensure alignment and consistency.
8. Continuously seek inspiration from industry trends and insights.

ASachdeva1
Membre

Improving your content creation process

I understand clearly that creating a content creation framework is paramount to sustaining short-term and long-term goals in any content-related campaign. Conceptualizing ideas, setting a timeline, creating a workflow for the completion of work, reviewing and editing, and finally organising and storing content helps in staying us thorughly organised throughout our campaign.

0 Votes
KTaylor59
Membre

Improving your content creation process

To improve my content creation process, I need to first create a process. So, for creating content offers, I will utilize making timelines, workflows, and organizing my content. Going through this part of the course has made me realize how unorganized I approach creating content offers.

0 Votes
JKBrown100
Membre

Improving your content creation process

What's one thing I could do to improve my current process? I plan to create pre-deadlines at regular intervals — thereby organizing a plan at a more granular level. Consequently, my now-more-helpful content will be a regular, consistent presence on social media — helping to foster trust between clients and me.

0 Votes
TSamnang
Participant

Improving your content creation process

create great content for digital marketing

Clear , Goal,Audiences​, create new ideas

0 Votes
VMistry7
Membre

Improving your content creation process

To improve content creation process for my fictional business (Mistry Coffee), Firstly, I will  prepare a list of questionnaries based on my target audience's interests and their day to day routines. Furthermore, with the help of Microsoft survey forms, I wiill ask general questions to gather feedbacks and then I will use "5 Steps to Build Content Creation Framework" Strategy to build a strong content articles, blog posts that will help me to engage with audience. Before stepping up with a 1st blog post, i will lpreapre a weekely content calender that will help me to process great ideas for more blog posts.  and 

0 Votes
Sna57
Membre

Improving your content creation process

think of a median to best reach the target audience considering the decision stage they are at,
such as blogs or video. then create a calendar on who does what, make it clearly defined and
easilly accessable by all.

 

When they finish their task, let it be in a hub anyone can access
(google drive / dropbox). Also, to make sure the website is shown to as many people, do SEO
checks to make sure its optimized before final publish.

0 Votes
ElizabSebastian
Membre

Improving your content creation process

Improving your content creation process involves several key steps and strategies to enhance efficiency, creativity, and effectiveness. Here’s a structured approach you can follow:

1. Define Your Objectives and Audience

  • Objectives: Clarify why you are creating content (e.g., brand awareness, lead generation, education).
  • Audience: Understand who your target audience is (demographics, interests, pain points).

2. Content Planning and Strategy

  • Content Calendar: Establish a schedule for content creation and publication.
  • Keyword Research: Identify relevant topics and keywords to optimize SEO.
  • Content Formats: Determine which types of content (blogs, videos, podcasts) align best with your goals and audience preferences.
  • Content Pillars: Define core topics/themes that align with your brand’s expertise and audience needs.

3. Research and Ideation

  • Competitor Analysis: Study what content works well for competitors and how you can differentiate.
  • Trend Analysis: Stay updated on industry trends and incorporate timely topics into your content.
  • Brainstorming: Encourage creative sessions to generate new ideas and angles for your content.

4. Content Creation

  • Outlining: Create a detailed outline or structure for your content to maintain focus.
  • Writing/Producing: Write, record, or design content according to the established plan.
  • Visual Assets: Incorporate relevant visuals (images, infographics, charts) to enhance engagement and understanding.

5. Editing and Optimization

  • Proofreading: Review content for grammar, spelling, and clarity.
  • SEO Optimization: Optimize content for relevant keywords, meta descriptions, and readability.
  • Formatting: Ensure content is visually appealing and easy to consume on various devices.

6. Review and Approval

  • Quality Check: Have a review process to ensure content meets brand standards and objectives.
  • Legal/Compliance: Ensure content complies with legal requirements (e.g., copyright, data protection).

7. Publishing and Distribution

  • Scheduling: Publish content at optimal times based on audience behavior and analytics.
  • Promotion: Share content across relevant channels (social media, email newsletters, etc.) to maximize reach.
  • Engagement: Monitor and respond to audience feedback and interactions promptly.

8. Analysis and Iteration

  • Performance Metrics: Track key metrics (traffic, engagement, conversions) to evaluate content effectiveness.
  • Feedback: Solicit and analyze feedback from your audience to refine future content.
  • Iterate: Continuously improve your content creation process based on insights and learnings.

Tips for Efficiency:

  • Tools: Use content management systems (CMS), SEO tools, and project management tools to streamline workflows.
  • Templates: Develop templates for different types of content to maintain consistency and save time.
  • Batching: Group similar tasks (e.g., research, writing) together to minimize context switching and improve productivity.
  • Delegate: Assign tasks to team members or outsource certain aspects of content creation to experts when feasible.

By following these steps and incorporating efficiency-enhancing practices, you can optimize your content creation process to consistently produce high-quality content that resonates with your audience and achieves your business objectives.

0 Votes
JosephKota
Membre

Improving your content creation process

Having a place to see the progress, ownership, feedback and performance is where half the magic is as taught in the course. Apart from those, I would try to get other stakeholders involved in the content process, depending on the product or service we're offering. 

 

After all, content is made to be consumed by those who buy our service, so it's logical to make those who provide that service be involved in our content process. Having spot reviews by developers, the product team, the research team and the data team will help us refine our content in ways we'd not guessed before.

 

A couple of reviews per week by other departments and diligent upkeep with their review and feedback will help content be more polished, personalized, and practical. This is regarding the quality and relevance of the content we create.

 

And coming to the process of getting it done, Notion worked great in my previous organization. Having a Kanban board helps visualise the progress and status of each task and makes it easier to managers get an overall idea on how things are progressing. 

0 Votes
MYChi0603
Participant

Improving your content creation process

At my previous company, our content creation Excel sheet included a dedicated sheet for marking annual international holidays such as Christmas, Chinese New Year, and Thanksgiving, among others. When a special holiday was approaching, we would design holiday e-cards in advance and create a dedicated newsletter or blog post about the holiday. These posts typically included a promotion of our products. This approach helped to humanize our company and foster a closer connection with our customers.

0 Votes
AMirea
Participant

Improving your content creation process

I would make sure I have the big picture planned before rushing into creating an urgent piece of content.

LooksContent
Membre

Improving your content creation process

I would make sure I have the big picture planned before rushing into creating an urgent piece of content.

0 Votes
CCollins803
Membre

Improving your content creation process

I have to be honest and say that I need to take a step back and create a solid framework for my content. I've been rushing from piece to piece just to get something out, but what I really need is more planning and structure.

0 Votes