Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
One thing I could do to improve my current content creation process is to implement a detailed editorial calendar. By planning out content topics, deadlines, and assigned responsibilities in advance, I can ensure that all aspects of content creation are well-coordinated and organized. This will help prevent last-minute rushes, reduce stress, and improve the overall quality and consistency of the content produced.
Additionally, having a clear editorial calendar allows for better collaboration with team members or collaborators, as everyone involved can see what content is being created, when it's due, and what their role is in the process. This transparency fosters effective communication and ensures that everyone is on the same page.
By regularly updating and refining the editorial calendar based on feedback and performance metrics, I can continuously improve the content creation process and adapt to changing needs and priorities.
To improve my content creating process, I am planning to update our workflow, making it more detailed as possible. Additionally, I will propose to my team to brainstorm on our content offer, and to understand think now in terms of the stages (awareness, consideration and decision).
For my content creation journey, I believe my next step will be to engage with my audience by asking about their interests, dreams, and life projects. Whether they've already achieved them, how the experience was for them, how they managed to get there, how long it took, or if it's something for the long term. I plan to interact through questions, posts, making videos, or simply sharing my journey and waiting for feedback.
For me, content creation is a never ending process. In my time as a business owner/artist, I think the one thing I can do to improve my process is to make content more aligned to the different buyer's journeys my audience is going through right now.
I believe taking the opportunity to find out the audience's needs, wants and preferences ensures that they feel heard, seen, and valued. Allowing them to contribute to the content creation process impacts the brand's reputation as well as visibility.
We use Monday.com to organize our Comms, Events, Creative, Web, and Digital Marketing. For our new Content Marketing Specialist, I will be organized our framework, checklists, and processes.
I think what will currently help me is to create a more streamline content framework one year in advance. So far, I have been focusing on pushing content out every month but it'll be really helpful for me to create a long-term plan content-wise.
Reviewing the content creation process from time to time through surveys and forms, identify pain points and what worked well can help in improving the process every time.
What process? Currently, it's just me, myself, and I doing all the steps. BUT that's why I am here, because it was feeling more than a little chaotic. It can't hurt to build out a process now so that when I am ready to expand my team, there is already an organized process in place. Having a Google Sheet with all the content I am working on and seeing what stage I am at should help keep my priorities straight and take the chaos out of my head and organize on "paper".
Same. It's funny when I began my content creation, I was able to organize everything in my head easily. However, the more things grew out, the more difficult everything became. A spreadsheet will be ideal. More than that, I think having more in-depth objectives for uploaded content will help.
Currently, our content creation process is largely free-flowing. However, to enhance its structure while preserving the organic creative flow, I believe implementing a workflow will help us. By establishing a workflow, we can clearly define roles and expectations for each team member. Additionally, it will serve as a roadmap, guiding us in determining when to outsource tasks, such as SEO optimization or editing, to specialists.
One step that I was seriously lacking in was the editing phase. Looking back on when I was a freelance writer managing a small team, I should have clearly defined the specific traits that an editor needed to look for. Also, my system (a Google Sheet which everyone on the team could access) could have used a row for "Status," to inform everyone which phase a specific article was at.
Once I start actively working again, this time helping out my daughter and daughter-in-law with their respective businesses, I'll apply the 5 steps, especially the conceptualizing part, to developing the frameworks. Organization will be key since both businesses will require different forms of content.
From now on I will begin to identify and communicate the responsibilities of each of the people on my team, I will keep track of the designated dates and status of each content.
