Jul 11, 2021 2:51 PM - edited Aug 11, 2021 2:03 PM
Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy.
I am very new to social media and content creation, I am going to follow HubSpot's advice and create a content creation framework with Trello. I have to be honest it is a little intimidating as I am a team of 1. If anyone has any advice I am open to all new ideas.
I'll start the next article with a more clear outline and mind-map before writing so that i get an organized mind when its time to write the main text . This would help me grab ideas and function faster while writing.
For me, I'm going to check what works well or what needs to be improved in our previous process. From there, our team can decide what step we should continue and what action we should stop to achieve our goal.
I would read a few blog posts from industry leaders. That would help gain more insight into our ever changing market. I also think that sending out a survey to our customers would be a great way to gain feedback. With the results of the survey, we can then reframe our process and make improvements where needed.
Sunday - last edited Sunday
Here are some key points to note during content creation.
1. Research your audience pain points and provide clear answers to their questions. In order to adequately solve their problems, visit top ranking blogs in similar niche to observe how they handled the topic, what they covered, and what they didn't.
2. Develop a unique writing style that appeals to readers and consistent with the brand.
3. Write clear, explanatory, and concise articles to assist your audience.
4. Optimize the content for search engine; you don't want to write awesome content that nobody will find on the internet. One of the many essence of storytelling is attracting customers to your brand.
5. If you are collaborating with people, ensure that you draw out a content calendar and workflow.
The one thing I could do to improve my current process is to do proper research to know my audience's pinpoints. These pain points will serve as my conflict and it will be spread out on my content creation framework for the project.