Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

3,092 Replies 3,092
WT
Member

Improving your content creation process

Create a clear framework where each collaborator can have simple and effective access.

0 Upvotes
mmanthe
Member

Improving your content creation process

By implementing new technology , reogarnizing workflows and also training employees on best practices.

0 Upvotes
AnnieK26
Member

Improving your content creation process

I am going to apply more research to better understand the target audience i will be creating content for.  

0 Upvotes
MeghaBiswas5
Member

Improving your content creation process

The best way to imporove the content creation process is:

1. Collect appropriate ideas while focus on creating content through (a) Awareness stage (b) Consideratin stage and (c) Decision stage.

2. Plan a timeline for posts on events that you'll be attending, rebranding information and new corporate partnerships.

3. Creating a workflow of the content creation work.

4. Reviewing and editing content which involves track edits and manage progress and optimize for search engines.

5. Organizing and storing content in a centralized location where your team can access it. Best way to store it in a Google Drive or Dropbox. 

0 Upvotes
CHINATU
Participant

Improving your content creation process

I will improve my content workflow and create a better organisational system.

0 Upvotes
SM217
Member

Improving your content creation process

HubSpot is enlighting me! I will definitely use these tips when creating content. I feel like my organizational skills are going to improve by using the right tools and keeping up with deadlines. The idea of having a calendar planned ahead of time might make it easier to create new stuff according to the current trends. 

0 Upvotes
sanuwinkle
Member

Improving your content creation process

Before creating my next piece of content, I will be clear about my goals and expectations for the upcoming projects, and if I am working in a team,  I would ensure everyone is on the same page so that any existing doubts are clarified. I would also review works I have done in the past and identify the roadblocks I had faced during the previous content creation processes and what I could improve on this time round. Throughout the whole process, I will ensure that submissions and editing are done in a timely manner while being flexible to any unforeseen but necessary changes. 

0 Upvotes
KUmeh
Member

Improving your content creation process

I'm going to prioritize the use of a content creation framework. I used to create content spontaneously, only to discover that I have lost my audience the next time I publish. I would also endeavour to stick to a timeline to hold me accountable on my lazy days.

0 Upvotes
CMburugu
Participant

Improving your content creation process


Learn how to use tools like Google Analytics to monitor the impact of my content 

MrVoNgoc
Member

Improving your content creation process

To enhance my content creation process, I need to differentiate myself from other sellers by gaining a deeper understanding of our products. By understanding what makes them special, we can better communicate their benefits to our customers. This includes highlighting what we offer that other products do not, such as unique features and offerings that can't be found anywhere else. With this knowledge, we can help customers make informed purchasing decisions and give them a truly one-of-a-kind experience.

 

SLRE
Participant

Improving your content creation process

Agility.

In the past year, I've been posting content (primarily video) based on what was preplanned on calendar.  Going forward, I will give more thought into having clear expectations for the content, and thinking more of what the buyer is trying to solve instead of offering up what educational pieces I already have on calendar. 

mikeozhil
Participant

Improving your content creation process

Improving your content creation process


As someone in the Digital assets and Giftcards trading industry, the steps I take in improving my content creation process span across three major guidelines.

 

1) I do my research to know what they're talking about or their pain points, thereby understanding my audience better.

 

2) Being informative and using local slangs that appeals to people in my industry. Instead of just selling our products or services to them, I create educational content for them.

 

3) Lastly, I need to stay consistent. I create a timetable for days I'll publish content on social media or company blog and try to stick with it.

 

 

0 Upvotes
hzaiter
Member

Improving your content creation process

In today's market, having a clear content creation process is crucial. Align your content goals with your business strategy. Focus on SEO and informative e-books to help customers understand your products and company. Set a flexible timeline to keep customers and your team satisfied. Use the best tools and channels to connect effectively with your audience.

0 Upvotes
RWhite_PGV
Member

Improving your content creation process

I definitely need to make better use of project management software for team projects. I use Trello currently, but I'm going to expand into using Asana as well to differentiate between solo work and group efforts.

0 Upvotes
KChadha1
Participant

Improving your content creation process

Powering up content creation can be laborious. However, reaching a point where content creation doesn't seem like a burden is attainable. Here's how I do that:

1)Know your audience

2)Aim for quality not quantity 

3)Learn about your target market 

4)Making use of tools like Google Analytics and Keyword Planner make a substantial difference.

5)Reviewing and editing

 

0 Upvotes
DDadu
Member

Improving your content creation process

I really appreciate the idea of defining more clearly what you want out from content reviewers. I think I can improve my content creation process by defining more descriptively what reviewers should look for (e.g., content gaps) and what they don't need to look for depending on the stage of the content review (in early drafts I might not be worried as much about typos, for example).

0 Upvotes
JMori
Member

Improving your content creation process

As a team of one, having a content creation framework helps me stay on track and plan content in advance. It also promotes accountability and responsibility in making sure that content is created and published consistently. Setting realistic timeline and deadlines also empowers me to accomplish the tasks I set for myself and my website. 

 

Another way to improve the content creation process is creating a daily content creation tracker. The tracker gives me a visual overview of my daily progress and the things that still needs to be done to accomplish my goals.

SLahaSusanta
Member

Improving your content creation process

To improve my content creation process I must set clear goals, conduct thorough research, know my audience, develop a content outline, craft attention-grabbing headlines, write clearly and engagingly, incorporate visual elements, edit and proofread meticulously, seek feedback, and analyze and iterate based on performance. Continuous improvement, audience focus, and attention to detail are key.

0 Upvotes
Rena_Linh
Participant

Improving your content creation process

For me, I focus on researching my audience to understand my target market before making my content. I use Google Analytics for demographic research, so that I will know the age, gender, and interests of my customers. This helped me determine the purpose of my content.

0 Upvotes
CEMetcioglu
Participant

Improving your content creation process

I have always been working solo; therefore, so far I neglect the improtance of a creating a content creation framework. Now I see the consequenses of it which the brand wasnt there when somebody was in need or pain. 

0 Upvotes