Improving your content creation process

[kara_susvilla]

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

[ABombay]

To imporve my content creation, I will built my Content Creation Framework as per the Buyer's Journey stage to have consistency in publishing it. 

[AMalie3]

I am going to make our content especially for social media more appealing and uniform. Having content that flows and fits together is very important for our brand.

[MSinha28]

I should be working on the theme of the month for my content ideation its an crucial step which is going to align with the business objective. Keeping in mind to curate content for each stage of the audience ie awareness, consideration and decision stage. One month before planning is the step which will keep things align and bounded by deadline.

[therealharsh]

Before creating a next piece of content, I'll look into my previous piece of content and figure out the gaps of each step, which need to be get structured and start planning and improvsing the specific task that needed to be done at a time. It could be the choosing the customer selection process or maybe the frame work, maybe the Idea bridge.

[AnnQVN]

To improve my current process, I could create a survey via a Google Form and send it to my collaborators to get their feedback.

This is a valuable step because the easier i am to collaborate with, the more people will want to work with me in the future. It also aligns with the idea that a content creation framework should be clear, repeatable, and organized.

[AlyciaH]

As a team of one at this point, I could both establish a solid process for myself but also looking into leveraging resources like Upwork.

[AnuroopaDev]

Putting deadlines is the major initiative that I can take right now. Without working under someone it is hard to publish on time or even ever. So a clear deadline on a calender staring at me while I work would give me all the motivation to publish the piece. 

[LizMalima]

One thing I could do to improve my current process is to build and maintain a clear content creation framework and start adhering to it

[EPugliese]

I could definitely use a reviw process to better streamline how articles get reivewed, edited, and published on time (ahead of new releases and trainings). 

[Zinny3]

for my next content, I'm going to research on FAQ of university students to help me know what area of content I need to focus on more.

[JCarterCreative]

Map each piece of content to a specific stage of a buyer's journey.

[Sofia_lone]

Ideas, to help improve framework development and save time:
1. Conduct a survey for all employees if you want to make changes to the content plan or introduce a new idea;
2. Create an idea bank where the entire team can add:

• Insights from comments;
• Frequently asked customer questions;
• Trends;

• Content ideas;

3. Use the 70/20/10 rule to minimize errors and risks:

• 70% of content - proven format;
• 20% - testing new submissions;
• 10% - trend

If you follow all the rules and recommendations given in the video, as well as listen to the advice written here (however, thinking everything through on my own), then sooner or later you will definitely achieve success in your business.

[therealharsh]

That's really good stratergy, but If you're woking solo, then what should we do ?

[yustyna]

One thing I could do to push the efficiency is that in the planning step, I would spare 2-3 days in case unexpecting things happen and the content could not be uploaded exactly as the due date. I would think about risks I may have to face and spare some times in case things do not go well as planned

[sai3]

i was making content for my own youtube channel and now this framework in place i can make the draft of the content wayahead of the shooot so i can get the time to edit it before shoot

[SGaleanoZacar]

Assign roles so everything goes on correctly 

[ARina8]

My team needs to define personas and build a content creation framework for social media

[AKelly25]

I could take time to identify all the personas in my audience, plan out content that reaches them, then identify a schedule that aligns with their content interaction.

[mfrisser]

Here's something that works well - asking teammates for input helps refine how you work. Lately I have tried sending early versions through Clever AI Humaniser first. This tool adjusts wording so it feels less robotic, which tends to reduce confusion about intent later. Smoother exchanges happen when messages feel conversational, not stiff. Access costs nothing, runs quickly, keeps past edits stored; yet small tweaks often remain needed afterward to match rhythm. Still sounds like me, just clearer. Starting with a rough sketch of each part helps set clear expectations right away, while opening space for focused input. Clear prep paired with warm, natural-sounding tools takes some noise out of creating things together. People tend to engage deeper when they’re not caught up in word tweaks but thinking about substance instead. Little by little, working this way smooths how people move through tasks alongside one another. Trying tiny shifts here and there reveals which ones nudge everything forward best.

[ShanjidaHaidar]

That's a brilliant idea