Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,687 Replies 4,687
gsullivan1213
Member

Improving your content creation process

to improve, I will ensure to schedule online meetings to hear feedback as well as discuss further steps to create content that will reach the targeted audience. 

0 Upvotes
TKenyon
Member

Improving your content creation process

Going forward, I want to ensure I define my target audience prior to creating the content. This will not only make sure it is more relative to the target audience but also increase it's effectiveness as it is tailored to that audience

0 Upvotes
LGreener
Member

Improving your content creation process

I love the idea of using backward design in tandem with product and marketing objectives to inform the content needs over long periods of time. This will give me and my team a roadmap and clear milestones to meet along the way. 

I'm also interested in creating a content creation framework in Google sheets (like the one shown in the video), and then breaking up the individual tasks into a board on Monday. 

0 Upvotes
EmemGeorge
Participant

Improving your content creation process

Improving your content creation process

 

Before I create my next piece of content, I should really get an organised framework that can be used repeatedly so I don't burn out trying to come up with ideas everyday. The framework will help me plan ahead.

0 Upvotes
TTurnquestCox
Participant

Improving your content creation process

Basically I would include the steps I  took from conceptualizing to publishing as well as storage methods used to track or retrieve the content created. Everything must be clear and concise. Having an editor is also important so that the message will stay in alignment with your goals and mission.

0 Upvotes
CNnabugwu3
Participant

Improving your content creation process

Before creating my next content, i will research on recent trends and incorporate them into my contents while keeping in mind the buyer persona. Additionally, I will have to create a clear and repeatable framework and an organised system for saving the contents.

0 Upvotes
HGonzalezArdo
Member

Improving your content creation process

I will reach out to people on every social media platform to get their feedback.

0 Upvotes
SM67
Member

Improving your content creation process

Before I create content, I will target my audience, then I will send emails.

0 Upvotes
BKouame
Member

Improving your content creation process

Before creating my next content, I'll first think about the message that I want to véhiculâtes and how. After my ideas are clear I will see if the direction I'm taking corresponds to my buyer personas because all the work is to satisfy their needs. I'll check among our old contents to see buyer personas comments, reactions, expactions etc.. those information I believe will help me understand if my original idea is matching their need or if I should take a completely different direction. After finding the right content, I'll dispatch the work with my team and start working on it following the CMS

0 Upvotes
PastorBright
Member

Improving your content creation process

Before creating my next content, I have to first map out the buyer personas whom I would like to reach out to, with my products and services. Then I will have to crealy define my goals which the content has to fulfill, have a content framework created which clearly outlines who will be doing what in the process of content creation. The content that I will develop has to suffice all the three stages of a customer. Thank you. I am really learning a lot in this course

 

0 Upvotes
ChetanJadhav_14
Participant

Improving your content creation process

Before creating my next piece of content, I will thoroughly research the target audience's needs,  and depend upon the audience needs , Another way is keeping your content organizated, have a spreedsheet shared amoung all the managers and list all your content ideas and the day you are going to post them.

0 Upvotes
DDugar
Member

Improving your content creation process

I will create online meeting and taking reviews or suggestions from them that what type of content will be suitable or most viewed by the audience.

0 Upvotes
Megasintia_
Member

Improving your content creation process

Before I create content, I will determine my target audience, then I will send emails to people who I think can join what I create.

0 Upvotes
ARajput17
Member

Improving your content creation process

Before creating my next piece of content, I will thoroughly research the target audience's needs and preferences to ensure my writing is highly relevant and impactful.

0 Upvotes
RK01
Member

Improving your content creation process

After every content of mine that was published, I need to check the response from the audience perspective and with whom i collarabated with.

0 Upvotes
MPathegama
Member

Improving your content creation process

I can make a buyer's persona to guide my content, and make it more suitable for my audience.

0 Upvotes
N_Esther
Participant

Improving your content creation process

I think for me is the conceptualization content because most females are rather shy or uncomfortable sharing or asking about their cycles on the social media handle, so in total engagement to post.

0 Upvotes
DanielSwan
Member

Improving your content creation process

I think the big thing for me is a style guide. They take a lot of effort up front, but it saves a lot of headaches down the line. So it's easy to put off, but it should be a focus in every company, and even sometimes for different projects within the same company.

Ayushman
Member

Improving your content creation process

I believe that I can Improve my content creation game by creating a best buyer's persona, I havent worked on this thing in depth, but after taking the lessons I believe that this is the most step that I was missing, So by working and creating a good and strong buyer's persona I can significantly enhance my contenct creation game following it with setting goals that aligns with my business.

DStein6
Participant

Improving your content creation process

I feel that I need to track my process a bit better. I will be suggesting edits instead of replacing. I will also create a checklist to ensure I am repeating my process and not skipping any steps.