Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

2,790 Replies 2,790
HBourgeois
Member

Improving your content creation process

One thing I can do to improve my current content process is creating a schedule of uploads, so viewers will be able to more consistently view my content. 

0 Upvotes
AHopkins2
Participant

Improving your content creation process

Before I create my next piece of content one thing I could improve more is organizing my framework. I want to make sure all of my content is up to date and released when needed. I will have a "Talk to Us" form on my website if people have any questions, comments, or concerns that need to be addressed. 

0 Upvotes
SHowe9
Member

Improving your content creation process

I am going to make sure that my stories are news worthy, relatable and inspiring to my audience.

0 Upvotes
JFernandes0
Member

Improving your content creation process

To make great content, I would conduct market research and understand industry trends, competition, and consumer dilemmas. I would also look for ideas and topics  that are not being  talked about  to stand out from competitors

0 Upvotes
Teingo
Member

Improving your content creation process

I think I can improve my content creation process by undertaking research on the relevant subject or industry, get to understand the buying stages and where the potentials buyers are. Also to create a framework that outlines the strategy and methodology for the content creation process.

0 Upvotes
KHess97
Member

Improving your content creation process

I can create a detailed monthly content calendar, to stay organized and on time. This will ensure the order and time frame of when my content should be uploaded. I can also work on creating more content for each stage of the buyer process to maximize my customer reach.

0 Upvotes
ti_malik
Member

Improving your content creation process

In order to improve the current content process, there shoud be precise reviewal of the work done so far, analyze the created content with the market and find the loopholes ( if there any) that will help not to repeat the mistakes in the future content creation. Try to get honest and comprehensive feedbacks on your content and make relevant changes (if needed so) . View the similar content of other content creators in the market and find the mistakes they did because i think a person learns from his mistakes but a wise person can learn from others mistakes as well.

0 Upvotes
MRifat
Member

Improving your content creation process

To improve my current process of content creation, I will have to focus on user intent. I should make sure that readers are exactly getting what they want rather than writing unnecessary words/sentences to extol the product I am advertising. I should mention their true benefits in a clear way so that people understand its value properly. I will also use storytelling properly to help people find the solution to their exact problem for which they have appeared on my web page after searching on search engines. 

MYadav95
Participant

Improving your content creation process

I will try to figure out the needs of my consumers by doing a survey regularly and try to make content according to their interest.

0 Upvotes
IBraun
Member

Improving your content creation process

When I create content, I usually plan it out with a calendar, creating a variety of content from informational and educational to fun and engaging. Making sure I have a variety of content is very important to attract a variety of consumers. 

0 Upvotes
IrynaNakonechna
Member

Improving your content creation process

When I create content, I make sure to prepare content of various types, such as up-to-date information, useful information, entertaining and interactive content.

EMcAnlis
Member

Improving your content creation process

I believe content creation should include some type of spark of interest and knowing your audience helps with that. Using familiar subjects can give you a head start.

ishioma
Member

Improving your content creation process

For me, I would learn about buyer personas and journeys. Get to understand what these fictional personas want, understand why they want it and their preffered means of getting it.

Create a buyer persona and Work on a clear plan

 

 

MrMacyagi
Member

Improving your content creation process

Before creating content I need to research in order to build detailed buyer personas.

MRosasBahena
Member

Improving your content creation process

Plan. Before we start creating content, we have to be sure that we know what we are going to generate and why we are going to do it. ...
Produces. ...
Distribute. ...
Analyze. ...
Repeat. 
AzharFareed
Member

Improving your content creation process

Before creating content I will conduct a proper search to know about audience needs, persona, journey, and their feedback about my brand or business. For that purpose, I could use Google Forms, Emails, and Social media to collect these.

LStephenson24
Member

Improving your content creation process

I think before I create content I should also get other feedback and see what they are wanting, so that I make content that everyone likes and not just me. 

JSN24
Member

Improving your content creation process

at the moment i write random stuff. i need to have a structure in my articles and define my target audience for each piece.

Pratiksha_Ray
Participant

Improving your content creation process

I created many creatives as per what I thought people want but that was random.

Learning about buyer personas and journey stages made me understand I can save time and at the same time create even better posts.

I need to create personas and then according to that create content.

Creating a standard workflow template will also help me as a team of 1

Overall imporoving in my organisation would help me a lot.

SClose
Member

Improving your content creation process

Clearly approving / revising / declining / assigning tasks instead of leaving them in "brainstorm" limbo for weeks.

 

Optimize process for ALL kinds of content. Today, writing isn't enough. Content has to include video and other interactive formats of publication.