Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,891 Replies 4,891
LPasquini
Member

Improving your content creation process

In my company, there are several marketing issues to improve the content creation process. However,  I think one thing I will work on first will be in terms of conceptualizing content. I would say we do not have appropriate ideas for content offers. This is because we do not actively seek personal information of people or do much online research my team is completely not aware of the entire buyer's journey. Thus I will make sure that every time someone enquires, we take down their information, or if they book a stay at our lodge, we will send out a survey and take in their feedback, write it down, and implement it.

0 Upvotes
ubamiracle
Member

Improving your content creation process

Improving our content creation process is crucial for maintaining efficiency and quality. To enhance our workflow, I propose integrating a clear checklist for content briefs and feedback loops with collaborators. This structured approach ensures alignment and fosters better collaboration, ultimately enhancing our content's impact and effectiveness.

0 Upvotes
TDykstra
Member

Improving your content creation process

For me, I think the first step is to do a better job at organizing a calendar with tasks to do and who does them. I think I need to get better at really breaking things down and being specific with my organizaiton so it is clear what needs to be done and who needs to do it.

0 Upvotes
Ona9
Member

Improving your content creation process

For me the biggest problem is time management. So I think creating timeline and strict deadlines will be tha best improvement for me. 

0 Upvotes
MAgrawal9
Member

Improving your content creation process

Content creation should be unique,not repetitive,and gives value to your content. When content is good every likes to read and take interest.

MRava
Member

Improving your content creation process

send a form to others to get a feedback

 

0 Upvotes
CCynthia5
Participant

Improving your content creation process

Improving your content creation process

 

For me, I'm going to create a detailed content calender that would help in planning our content in advance, assign tasks, tracks our progress and set deadlines so that everything goes smoothly. 

 

0 Upvotes
MHARTZE
Member

Improving your content creation process

I will ensure everyone knows in advance what is going out, when it's going out, what is needed from each person for the content (i.e. editing, translating, graphics etc.), by when and ensure they understand the process.

0 Upvotes
Innocentia
Member

Improving your content creation process

Improving content creation process is by creating more awareness of the products or services being displayed, any form of irrelevance should be avoided, the amusement rate should be kept at bay to avoid misunderstanding and the content should be clear and concise.

0 Upvotes
APRASHER
Member

Improving your content creation process

Content creation reflects the needs and it's creation must be able to fulfill it. Be it for any platform, it's orientation must be focused and relevance must be ensured.

0 Upvotes
Bryan07
Participant

Improving your content creation process

Are you creating social posts and aimlessly scrolling through your blog trying to find the right article to include? Or perhaps you're building out a lead nurture campaign and have to sift through pa

0 Upvotes
S24222E14
Member

Improving your content creation process

At my previous company, our content creation Excel sheet included a dedicated sheet for marking annual international holidays such as Christmas, Chinese New Year, and Thanksgiving, among others. When a special holiday was approaching, we would design holiday e-cards in advance and create a dedicated newsletter or blog post about the holiday. These posts typically included a promotion of our products. This approach helped to humanize our company and foster a closer connection with our customers

JUyen
Member

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

0 Upvotes
charvi0189
Member

Improving your content creation process

Create an innovative, that connects with people, clear and concise.

HBhatti1
Participant

Improving your content creation process

Improving your content creation process:
I will make sure that we have customer persona, customer stage and available resources.

MMRA211120101
Member

Improving your content creation process

1. Start by defining clear goals and metrics for your content.
2. Conduct thorough keyword research to identify high-value topics.
3. Develop a content calendar to plan and track progress.
4. Create engaging and informative content that resonates with your target audience.
5. Optimize your content for search engines and user experience.
6. Use data and analytics to measure performance and refine your strategy.
7. Collaborate with other departments to ensure alignment and consistency.
8. Continuously seek inspiration from industry trends and insights.

ASachdeva1
Member

Improving your content creation process

I understand clearly that creating a content creation framework is paramount to sustaining short-term and long-term goals in any content-related campaign. Conceptualizing ideas, setting a timeline, creating a workflow for the completion of work, reviewing and editing, and finally organising and storing content helps in staying us thorughly organised throughout our campaign.

0 Upvotes
KTaylor59
Member

Improving your content creation process

To improve my content creation process, I need to first create a process. So, for creating content offers, I will utilize making timelines, workflows, and organizing my content. Going through this part of the course has made me realize how unorganized I approach creating content offers.

0 Upvotes
JKBrown100
Member

Improving your content creation process

What's one thing I could do to improve my current process? I plan to create pre-deadlines at regular intervals — thereby organizing a plan at a more granular level. Consequently, my now-more-helpful content will be a regular, consistent presence on social media — helping to foster trust between clients and me.

0 Upvotes
TSamnang
Participant

Improving your content creation process

create great content for digital marketing

Clear , Goal,Audiences​, create new ideas

0 Upvotes
VMistry7
Member

Improving your content creation process

To improve content creation process for my fictional business (Mistry Coffee), Firstly, I will  prepare a list of questionnaries based on my target audience's interests and their day to day routines. Furthermore, with the help of Microsoft survey forms, I wiill ask general questions to gather feedbacks and then I will use "5 Steps to Build Content Creation Framework" Strategy to build a strong content articles, blog posts that will help me to engage with audience. Before stepping up with a 1st blog post, i will lpreapre a weekely content calender that will help me to process great ideas for more blog posts.  and 

0 Upvotes