Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,789 Replies 4,789
ARudolphi
Member

Improving your content creation process

I have so many moving parts that just keeping up a tracker is difficult, but I know it's so important to get tabs on what stage the content is in. I am going to work on finding a solution that works for me long term.

MPhillips65
Member

Improving your content creation process

For me, I am going to write out the clear structure I want for the content creation process, making sure be specific and not vague about any step.

0 Upvotes
mLittleton
Member

Improving your content creation process

To best improve my current process I would research the customer's questions and expectations by researching what surveys or sources related to what the customers want to know. This would help me to know exactly how to market my content and to alter my framework for the best efficiency. 

RayyanBinRaheel
Participant

Improving your content creation process

Firstly, I would consider consumer demands and plan what content topics to create. Next, I would hire editors and writers and assign tasks to them using the Content Calendar. This would probably make our work more organized and lead to productivity.

0 Upvotes
Maze
Member

Improving your content creation process

First, I would plan my content ahead of time on a content calender, along with researching and creating my buyer persona to base my content off of. Then, I'd list how each piece of content relates back to the persona and the "why."

 

0 Upvotes
AlSaifMo
Member

Improving your content creation process

First, I would conduct consumer wants & needs research to figure out what kind of conduct they expect. Second, I would personally prepare the content topics that need to be created, then I would find editors/freelancers to assign each their role and create a workflow between all of them. This would include creating a content creation calendar shared between us all to create, update, follow, track deadlines, review content, and eventually review the content before using. 

 

I like the idea of being prepared a month in advance so I will for sure utilize that strategy for my businesses.

OOluwadunsin
Member

Improving your content creation process

Make use of a content creation calendar to plan ahead of time. Also understand my buyer personal to ensure I am making content that aligns with them. 

0 Upvotes
DBeattie87
Member

Improving your content creation process

The next thing I am going to do to improve my content creation process is to create a documented framework for my buyer personas. I have been using the awareness/consideration/decision framework to come up with new content ideas, but I haven't formalized that into a framework. Great concept!

0 Upvotes
natisfera
Member

Improving your content creation process

I think it really is helpful to have a document that everyone has access to where the information is displayed an then it is important to schedule a meeting to make sure everyone understands and is aware of how the process will work.

0 Upvotes
ultrasonicbeam
Member

Improving your content creation process

Improving your content creation process

Creating a poll or survey for each individual team member to determine their strengths will significantly reduce errors and miscommunications. This approach will enhance the team's workflow and make it easier for others to work with me.

0 Upvotes
MChidi
Member

Improving your content creation process

I would access our formbricks to understand the types of questions our current audience is asking. 

0 Upvotes
RajipRanabhat
Member

Improving your content creation process

I would just discuss it with my team and i would ask for their feedback and do as they want it to be done.

0 Upvotes
JChen87
Participant

Improving your content creation process

I could improve by creating schedules simple tasks as well as large tasks, defining a deadline for each step to stay on track of my work. I will begin my better outlining the sub sections so that task are less ambiguous.

0 Upvotes
Li010
Member

Improving your content creation process

To improve my content flamework, I beleive shraring information is most improtant thing. I'd like to use Google spreadsheet to share my situation, deadline and what I'm working on now. In the same way, it'll easier to know my team member's situation.

0 Upvotes
Manoswani_14
Member

Improving your content creation process

Improving your content creation process 

0 Upvotes
P_Nyale
Member

Improving your content creation process

A content creation framework needs to be dependable. This, a calendar schedule tops it for me. This schedule breaks down and includes everything. The more simplified, the better. From content ideas, topics, outlines, deadlines, person handling the content,editor, publishing window etc; they all need to be captured in the schedule. 

This will definitely make my work easier. 

0 Upvotes
Rashuetta
Participant

Improving your content creation process

to improve my content framework, I will need to write a list of content ideas that fits the goal and objective I am going for and after creating the content I ca send it fo a review and also store it with clearly defined name for the content so I can easily find it later on.

pSeo6
Member

Improving your content creation process

Improving the content creation process is crucial for maintaining efficiency and quality. One simple step I plan to take is implementing a content calendar. By having a centralized schedule outlining content topics, deadlines, and assigned responsibilities, it will help streamline communication and ensure everyone is on the same page. Additionally, incorporating regular brainstorming sessions to generate fresh ideas and insights will contribute to a more dynamic and engaging content strategy. Try out this too: Airbrush

Vinen
Participant

Improving your content creation process

The first thing I do is study trends and make a list of content concepts of course, then use helpful tools, besides choosing the most appropriate content to upload according to trends or so on and when it will be launched.

0 Upvotes
apinilla
Member

Improving your content creation process

The things i could do to improve my content is doing research on the latest trends or the latest costumers request and also do research on my viewers, have a content calendar to keep me organized and use a progress check software.

0 Upvotes
Eva_Andrade
Member

Improving your content creation process

For me, it's to learn about the company's overall objective and analyze the needs of the audience. Then, create an organized calendar of the entire content creation process, including the dates and the people I will collaborate. 

One thing that has helped me is to do outlines and research.

0 Upvotes