Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,273 Replies 4,273
DBeattie87
Member

Improving your content creation process

The next thing I am going to do to improve my content creation process is to create a documented framework for my buyer personas. I have been using the awareness/consideration/decision framework to come up with new content ideas, but I haven't formalized that into a framework. Great concept!

0 Upvotes
natisfera
Member

Improving your content creation process

I think it really is helpful to have a document that everyone has access to where the information is displayed an then it is important to schedule a meeting to make sure everyone understands and is aware of how the process will work.

0 Upvotes
ultrasonicbeam
Member

Improving your content creation process

Improving your content creation process

Creating a poll or survey for each individual team member to determine their strengths will significantly reduce errors and miscommunications. This approach will enhance the team's workflow and make it easier for others to work with me.

0 Upvotes
MChidi
Member

Improving your content creation process

I would access our formbricks to understand the types of questions our current audience is asking. 

0 Upvotes
RajipRanabhat
Member

Improving your content creation process

I would just discuss it with my team and i would ask for their feedback and do as they want it to be done.

0 Upvotes
JChen87
Participant

Improving your content creation process

I could improve by creating schedules simple tasks as well as large tasks, defining a deadline for each step to stay on track of my work. I will begin my better outlining the sub sections so that task are less ambiguous.

0 Upvotes
Li010
Member

Improving your content creation process

To improve my content flamework, I beleive shraring information is most improtant thing. I'd like to use Google spreadsheet to share my situation, deadline and what I'm working on now. In the same way, it'll easier to know my team member's situation.

0 Upvotes
Manoswani_14
Member

Improving your content creation process

Improving your content creation process 

0 Upvotes
P_Nyale
Member

Improving your content creation process

A content creation framework needs to be dependable. This, a calendar schedule tops it for me. This schedule breaks down and includes everything. The more simplified, the better. From content ideas, topics, outlines, deadlines, person handling the content,editor, publishing window etc; they all need to be captured in the schedule. 

This will definitely make my work easier. 

0 Upvotes
Rashuetta
Participant

Improving your content creation process

to improve my content framework, I will need to write a list of content ideas that fits the goal and objective I am going for and after creating the content I ca send it fo a review and also store it with clearly defined name for the content so I can easily find it later on.

pSeo6
Member

Improving your content creation process

Improving the content creation process is crucial for maintaining efficiency and quality. One simple step I plan to take is implementing a content calendar. By having a centralized schedule outlining content topics, deadlines, and assigned responsibilities, it will help streamline communication and ensure everyone is on the same page. Additionally, incorporating regular brainstorming sessions to generate fresh ideas and insights will contribute to a more dynamic and engaging content strategy. Try out this too: Airbrush

Vinen
Participant

Improving your content creation process

The first thing I do is study trends and make a list of content concepts of course, then use helpful tools, besides choosing the most appropriate content to upload according to trends or so on and when it will be launched.

0 Upvotes
apinilla
Member

Improving your content creation process

The things i could do to improve my content is doing research on the latest trends or the latest costumers request and also do research on my viewers, have a content calendar to keep me organized and use a progress check software.

0 Upvotes
Eva_Andrade
Member

Improving your content creation process

For me, it's to learn about the company's overall objective and analyze the needs of the audience. Then, create an organized calendar of the entire content creation process, including the dates and the people I will collaborate. 

One thing that has helped me is to do outlines and research.

0 Upvotes
dhaynes0
Member

Improving your content creation process

For me, it is preparing posts instead of waiting the day before or day of/ creating a content schedule.

0 Upvotes
AnnaSchultzz
Member

Improving your content creation process

Improving your content creation process

1. Holding meetings and conversations with the people you are working with. Having conversations in person or face to face are crucial with your team to create an understanding of what everyone is doing and what is expected of them.

2. Introducing the team to common apps and softwares including Trello, to allow easier cooperation between others. 

3. Always asking for feedbacks / the opinions of others is a huge step because listening to others and implementing their ideas makes you an engaging person to work and collabarote with.

4. Allowing everyone to have the same access to the content, which allows everyone to gain an idea of the trends and themes in the content and how to keep moving forward. 

0 Upvotes
JKaur24
Member

Improving your content creation process

Try to define clearly who does what and collaborate with the team effectively. 

0 Upvotes
Valentine99
Member

Improving your content creation process

It depends on if I work on a task by myself or with a team. However, some common things I can do include:

1. Clearly defining each person's roles
2. Set a timeline for our activities
3. Utilize a general style guide
4. Monitor the work
5. Perform final edits

0 Upvotes
FMicah
Contributor

Improving your content creation process

Introduce the team to trello so that collaboration becomes easier

0 Upvotes
NCaoMinh
Member

Improving your content creation process

Improving the content creation process is a valuable step for ensuring productivity and collaboration. Here’s one actionable thing I could do to enhance my current process:

Create a Detailed Content Calendar

Steps to Implement:

  1. Assess Current Workload and Projects:

    • Review ongoing and upcoming projects.
    • Identify deadlines and milestones.
  2. Choose a Tool:

    • Decide on a tool that fits the team’s needs (Google Calendar, Trello, Asana, etc.).
  3. Outline Key Dates:

    • Plan out key dates for ideation, drafting, review, and publication.
    • Include deadlines for each stage of the content creation process.
  4. Incorporate Feedback Loops:

    • Schedule regular check-ins and feedback sessions.
    • Ensure there’s time allocated for revisions based on feedback.
  5. Share and Collaborate:

    • Share the calendar with all stakeholders.
    • Ensure it’s accessible and editable for those involved in the content creation process.
  6. Monitor and Adjust:

    • Regularly review the calendar to track progress.
    • Make adjustments as necessary based on workload and feedback.
anbthlee
Member

Improving your content creation process

I would usually create initial draft of potential content pillars or topics to discuss and approve first before diving dipper into the actual title. It will help manage expectations from upper management and any other team members involved in achieving the business goals.

0 Upvotes