Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

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Eva_Andrade
Member

Improving your content creation process

For me, it's to learn about the company's overall objective and analyze the needs of the audience. Then, create an organized calendar of the entire content creation process, including the dates and the people I will collaborate. 

One thing that has helped me is to do outlines and research.

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dhaynes0
Member

Improving your content creation process

For me, it is preparing posts instead of waiting the day before or day of/ creating a content schedule.

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AnnaSchultzz
Member

Improving your content creation process

Improving your content creation process

1. Holding meetings and conversations with the people you are working with. Having conversations in person or face to face are crucial with your team to create an understanding of what everyone is doing and what is expected of them.

2. Introducing the team to common apps and softwares including Trello, to allow easier cooperation between others. 

3. Always asking for feedbacks / the opinions of others is a huge step because listening to others and implementing their ideas makes you an engaging person to work and collabarote with.

4. Allowing everyone to have the same access to the content, which allows everyone to gain an idea of the trends and themes in the content and how to keep moving forward. 

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JKaur24
Member

Improving your content creation process

Try to define clearly who does what and collaborate with the team effectively. 

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Valentine99
Member

Improving your content creation process

It depends on if I work on a task by myself or with a team. However, some common things I can do include:

1. Clearly defining each person's roles
2. Set a timeline for our activities
3. Utilize a general style guide
4. Monitor the work
5. Perform final edits

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FMicah
Contributor

Improving your content creation process

Introduce the team to trello so that collaboration becomes easier

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NCaoMinh
Member

Improving your content creation process

Improving the content creation process is a valuable step for ensuring productivity and collaboration. Here’s one actionable thing I could do to enhance my current process:

Create a Detailed Content Calendar

Steps to Implement:

  1. Assess Current Workload and Projects:

    • Review ongoing and upcoming projects.
    • Identify deadlines and milestones.
  2. Choose a Tool:

    • Decide on a tool that fits the team’s needs (Google Calendar, Trello, Asana, etc.).
  3. Outline Key Dates:

    • Plan out key dates for ideation, drafting, review, and publication.
    • Include deadlines for each stage of the content creation process.
  4. Incorporate Feedback Loops:

    • Schedule regular check-ins and feedback sessions.
    • Ensure there’s time allocated for revisions based on feedback.
  5. Share and Collaborate:

    • Share the calendar with all stakeholders.
    • Ensure it’s accessible and editable for those involved in the content creation process.
  6. Monitor and Adjust:

    • Regularly review the calendar to track progress.
    • Make adjustments as necessary based on workload and feedback.
anbthlee
Member

Improving your content creation process

I would usually create initial draft of potential content pillars or topics to discuss and approve first before diving dipper into the actual title. It will help manage expectations from upper management and any other team members involved in achieving the business goals.

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Muhannad1
Member

Improving your content creation process

Improving your content creation process is vital for maintaining efficiency and quality. One way to enhance your current process is to establish clear guidelines and templates for each stage of content creation, from ideation to publication. This ensures consistency and streamlines the workflow for both yourself and your collaborators. Additionally, implementing regular checkpoints or review sessions throughout the process can help identify any potential issues early on and allow for adjustments as needed. By continuously refining your process and seeking feedback from collaborators, you can create a more efficient and productive content creation workflow.

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Abdisajemal
Member

Improving your content creation process

Certainly! Let's dive deeper into each step of building content creation for digital marketing:

1. Define Your Target Audience: Understanding your target audience is crucial for creating content that appeals to them. Consider factors such as age, gender, location, interests, and online behaviors. This information will help you shape your content strategy and deliver messages that resonate with your audience.

2. Set Clear Goals: Before creating content, establish specific goals that align with your overall marketing objectives. Common goals include increasing brand awareness, driving website traffic, generating leads, or boosting customer engagement. Clear goals will guide your content creation process and help you measure success.

3. Conduct Keyword Research: Keyword research allows you to identify the words and phrases your target audience uses when searching for information online. Tools like Google Keyword Planner can help you discover relevant keywords and topics related to your industry. Incorporating these keywords into your content will improve its visibility in search engine results.

4. Develop a Content Calendar: A content calendar helps you plan and organize your content creation efforts. It outlines the topics, formats, and publishing dates for your content. By following a content calendar, you can maintain a consistent flow of content and ensure that it aligns with your marketing goals and upcoming events or campaigns.

5. Create High-Quality Content: Focus on producing valuable and engaging content that addresses the needs and interests of your target audience. Consider different content formats such as blog posts, videos, infographics, podcasts, or social media posts. Ensure that your content is well-researched, well-written, visually appealing, and provides actionable insights or solutions.

6. Optimize for SEO: Search engine optimization (SEO) is essential for improving the visibility and discoverability of your content. Incorporate relevant keywords naturally into your content, including in headings, titles, meta descriptions, and image alt tags. Additionally, optimize page loading speed, use descriptive URLs, and ensure your website is mobile-friendly to enhance the user experience.

7. Promote Across Channels: Once you create content, it's vital to promote it across various digital channels. Utilize social media platforms, email marketing, influencer partnerships, and other distribution channels to amplify your content's reach. Tailor your promotion strategies to each channel, considering the preferences and behaviors of your target audience on those platforms.

8. Analyze and Iterate: Use analytics tools like Google Analytics or social media insights to track the performance of your content. Measure metrics such as website traffic, engagement, conversions, and social media reach. Analyze the data to identify what's working well and what needs improvement. Based on these insights, make adjustments to your content strategy and iterate to achieve better results.

By following these steps, you can build a robust content creation strategy for digital marketing that effectively engages your target audience, drives traffic, and helps you achieve your marketing goals.0

NAP26
Member

Improving your content creation process

In my point of view, I create an ideal persona to understand wants and needs, as well as attract the pain point of customer.

 

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WordsByBeth
Member

Improving your content creation process

I will focus on conceptualising my contents.

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Narimane
Participant

Improving your content creation process

i will use persona development in UX/UI work for best experiences overall Web dev. & CMS: Webflow + Grammarly + Frase for SEO optimized content

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ESTHERMBA
Participant

Improving your content creation process

Wow please can i know more about all this🤒

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Mike_rothar
Member

Improving your content creation process

For me, I'm going to focus on content optimization based on pain points...

fkaada
Contributor

Improving your content creation process

  • Precise persona development e.g. in UX/UI work for best experiences overall, incl. tonality and active language.
  • Utilising a project management system like Monday.com, alternatively Zoho, Trello or Airtable
  • Web dev. & CMS: Webflow + Grammarly + Frase for SEO optimized content 
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Archit016
Member

Improving your content creation process

 

  • Survey and Feedback Collection: Gathering direct feedback from the audience through surveys, polls, and comments can provide valuable insights into what content resonates with them.

  • Analytics Review: Analyzing data from various platforms (e.g., website analytics, social media insights) to identify trends in engagement, such as which topics, formats, and channels perform best.

  • Persona Development: Creating detailed audience personas to guide content creation, ensuring that each piece of content is tailored to meet the specific interests and pain points of different segments within the audience.

  • Competitor Analysis: Studying successful content from competitors to identify gaps and opportunities, and to understand what’s working well in the industry.

  • Keyword Research: Conducting thorough keyword research to optimize content for search engines, ensuring it reaches the intended audience effectively.

 

RAkor
Participant

Improving your content creation process

I would focus more on conceptualising my contents.

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SSharma93
Member

Improving your content creation process

I would have a discussion about creative expectations and set clear style/ brand guidelines, creating a document with all the relevant information to have an accessible source for all creatives on the team

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A_SIMPSON
Member

Improving your content creation process

I would have an actual content creation calendar and a project management software

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LMelCas
Member

Improving your content creation process

In this case, I would ensure that the content I am working on is still part of the preferences and tendencies of the market. For example, through a competence plan which gathers information about what other companies are using for their marketing strategy and the way they gradually evolve, just if its industry and values align with mines.

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