Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,211 Replies 4,211
SChakraborty88
Member

Improving your content creation process

One thing I always do before creating content is to search for similar content on the net and read what others have written. Then I formulate a strategy accordingly, which helps me mention modal stuff everyone is mentioning while also knowing what sort of unique content to add, so as to stand apart.. 

0 Upvotes
SMuhammadNaqi
Member

Improving your content creation process

For me, to improve my content creation process, I would try to become more organized. Organizing research in a way that's easy to understand and that information flows to organizing content in a way that is easier for users to understand. 

0 Upvotes
samiat
Member

Improving your content creation process

i would research on my buyer personas and analyse the insights of my previous posts and content

0 Upvotes
AJulien2
Member

Improving your content creation process

I would create a doc to maintain the feedback I received and have a resource to reference. Having reference material would be key for me to develop future content.

0 Upvotes
GBodibe
Member

Improving your content creation process

I believe that it is also important to track one's progress. Having feedback from other creators or editors before distributing work

0 Upvotes
zna21
Member

Improving your content creation process

i will need to improve my content creation process

0 Upvotes
Ciku
Participant

Improving your content creation process

I will need to create a framework for my content since it is currently all ad-hoc. I'll also need to develop a style using the template for consistency.

0 Upvotes
AT2211
Participant

Improving your content creation process

Definitely need to start with an outline and follow an iterative process. I need to stream line the content creation by buyer journey and their personas. A question i have for all is when creating content for for different personas across the buyer journey how does one manage to create so much content without getting overwhelmed.

0 Upvotes
MAustin7
Participant

Improving your content creation process

Downloaded the content editorial calendar and added a column for "Buyer Journey Stage".  Put this on our marketing drive in the "Blog" folder.  

0 Upvotes
saris
Member

Improving your content creation process

I could improve my content creation process by focusing on the buyer journey. 

0 Upvotes
duyanh
Member

Improving your content creation process

In order to improve my content process. I'll do research about my target audience, buyer personas to resonate with my customers and always make sure that my contents always be concise, authentic and consistent to promote trust with customers

Vivi123
Member

Improving your content creation process

Aim to improve my content process with more advance planning and looking for ways to help others in team with various writing abilities improve their writing input - get some standardisation for the brand TOV. Also SEO would like to allocate more time and learn more about keyword optimisation for various content and to track it. 

Tinnieee
Member

Improving your content creation process

I'll try to humanize my content in this AI-driven world because customers will always look for someone who resonates with them.

Buzzgayathri
Member

Improving your content creation process

I am trying all possible ways to keep the members of my fb group active and interactive . It's a big challenge. 

It is a big task to make them like share and comment in the posts. 

0 Upvotes
SRINIVASD
Participant

Improving your content creation process

One Thing that I could do is to understand my target audience and their frequently asked questions.
I will have to ask myself why I am writing content and how the buyer persona can benifit from my content in his stage of the buyer's journey.

 

Also editing and reviewing the content!!!😅

0 Upvotes
OSmith7
Member

Improving your content creation process

To improve my current content creation process, I can research more information regarding my buyer personas. This will allow me to create more relatable content and build trust within my customers. 

0 Upvotes
JAnene
Member

Improving your content creation process

To improve my content creation process, I'll ensure to make it relatable, genuine and authentic.

That way, I get to relate with my audience on a deeper level because it speaks to them.

0 Upvotes
KClarke13
Member

Improving your content creation process

Create a base style guide to ensure a unified tone on across all content. 

0 Upvotes
AnamVakil
Member

Improving your content creation process

Improving your Content Creation process

 

To improve my content creation, I'll do more research on the topic and use my buyer persona to better understand the customer's needs. I will keep a check on the ongoing trends and take feedback from my customers to improve my services. 

0 Upvotes
AWawre
Participant

Improving your content creation process

One thing I could do to improve my current content creation process is to conduct more thorough research on trending topics and emerging discussions in various domains. This would help ensure that my content remains relevant, timely, and resonates with a wider audience. Additionally, actively seeking feedback from users on the quality and effectiveness of my content would provide valuable insights for refinement and enhancement.

Melody19
Member

Improving your content creation process

To improve my content creation process, I will focus on enhancing creativity, leveraging data, and ensuring quality.

0 Upvotes