Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,205 Replies 4,205
Ciku
Participant

Improving your content creation process

I will need to create a framework for my content since it is currently all ad-hoc. I'll also need to develop a style using the template for consistency.

0 Upvotes
AT2211
Participant

Improving your content creation process

Definitely need to start with an outline and follow an iterative process. I need to stream line the content creation by buyer journey and their personas. A question i have for all is when creating content for for different personas across the buyer journey how does one manage to create so much content without getting overwhelmed.

0 Upvotes
MAustin7
Participant

Improving your content creation process

Downloaded the content editorial calendar and added a column for "Buyer Journey Stage".  Put this on our marketing drive in the "Blog" folder.  

0 Upvotes
saris
Member

Improving your content creation process

I could improve my content creation process by focusing on the buyer journey. 

0 Upvotes
duyanh
Member

Improving your content creation process

In order to improve my content process. I'll do research about my target audience, buyer personas to resonate with my customers and always make sure that my contents always be concise, authentic and consistent to promote trust with customers

Vivi123
Member

Improving your content creation process

Aim to improve my content process with more advance planning and looking for ways to help others in team with various writing abilities improve their writing input - get some standardisation for the brand TOV. Also SEO would like to allocate more time and learn more about keyword optimisation for various content and to track it. 

Tinnieee
Member

Improving your content creation process

I'll try to humanize my content in this AI-driven world because customers will always look for someone who resonates with them.

Buzzgayathri
Member

Improving your content creation process

I am trying all possible ways to keep the members of my fb group active and interactive . It's a big challenge. 

It is a big task to make them like share and comment in the posts. 

0 Upvotes
SRINIVASD
Participant

Improving your content creation process

One Thing that I could do is to understand my target audience and their frequently asked questions.
I will have to ask myself why I am writing content and how the buyer persona can benifit from my content in his stage of the buyer's journey.

 

Also editing and reviewing the content!!!😅

0 Upvotes
OSmith7
Member

Improving your content creation process

To improve my current content creation process, I can research more information regarding my buyer personas. This will allow me to create more relatable content and build trust within my customers. 

0 Upvotes
JAnene
Member

Improving your content creation process

To improve my content creation process, I'll ensure to make it relatable, genuine and authentic.

That way, I get to relate with my audience on a deeper level because it speaks to them.

0 Upvotes
KClarke13
Member

Improving your content creation process

Create a base style guide to ensure a unified tone on across all content. 

0 Upvotes
AnamVakil
Member

Improving your content creation process

Improving your Content Creation process

 

To improve my content creation, I'll do more research on the topic and use my buyer persona to better understand the customer's needs. I will keep a check on the ongoing trends and take feedback from my customers to improve my services. 

0 Upvotes
AWawre
Participant

Improving your content creation process

One thing I could do to improve my current content creation process is to conduct more thorough research on trending topics and emerging discussions in various domains. This would help ensure that my content remains relevant, timely, and resonates with a wider audience. Additionally, actively seeking feedback from users on the quality and effectiveness of my content would provide valuable insights for refinement and enhancement.

Melody19
Member

Improving your content creation process

To improve my content creation process, I will focus on enhancing creativity, leveraging data, and ensuring quality.

0 Upvotes
Mimix84
Member

Improving your content creation process

For me I need to set deadlines, Im a one man band I create edit and publish all my content myself and I think without a deadline Ill put it off for days before I finish it. That being said Im good at Self discipline if I have a deadline that I set for myself I'll always meet that deadline or if I have a goal that I want to meet in order to get a certain result I'll always do those goals to get the results that I want like for instance when I'm cleaning my house I tell myself if I get the bathroom in the kitchen done then I can relax for 10 minutes Or if I tell myself I'll do my workout for five days this week and give myself an extra cheat day next week if I complete all 5 days and I will do that even though there's nobody supervising me or stopping me from not completing the task to get the reward i'm pretty good at disciplining myself and making sure that I do those tasks so for me I should set more deadlines in order to get my content edited published and out there a lot faster and more consistent

0 Upvotes
LindyLou
Participant

Improving your content creation process

What is my target persona's deepest need or desire. If it's Mercedes its one thing if it's Subaru it's another. I research what type of customer trust the brand.  Who buys a Subaru age, income level,  family size and other more nuanced questions.  Now, after my research I figure out  females between the ages of 34-41 like to buy Subaru more than any other demographic they have an income of $50,000 to $70,000 and are more likely to be engaged or newly married, they also tend to be more of the free thinking type because I see they are popular in artsy communities like Seattle, Portland, Los Angeles. So what does a newly married, 34 year old, free spirit what more than anything else? What does she what to be seen as? Her car will not doubt help her define herself. So how do I make her want to join the club of other Subaru owners? 

0 Upvotes
HAgrawal6
Member

Improving your content creation process

I conduct both primary and secondary research to understand the user persona, and then conduct surveys to understand their need

0 Upvotes
HKleist8
Member

Improving your content creation process

I start researching what is important to my persona then understand their problems and solutions my company has then focus my content on this... but sometimes you need to think more outside the box to generate the best ideas.

0 Upvotes
ARussell16
Member

Improving your content creation process

I like the idea of using the Google Form to send out to the team for ideas and feedback. Topics are lost in the email and hard to keep track of and this way it is easy to access. 

0 Upvotes
Aish24077
Participant

Improving your content creation process

To improve my content creation process I will take feedback from my leads and customers about the content published. And to cater their needs, I will align my content creation process according. 

0 Upvotes