Improving your content creation process

kara_susvilla
HubSpot Employee
HubSpot Employee

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,730 Replies 5,730
HAgrawal6
Member

I conduct both primary and secondary research to understand the user persona, and then conduct surveys to understand their need

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HKleist8
Member

I start researching what is important to my persona then understand their problems and solutions my company has then focus my content on this... but sometimes you need to think more outside the box to generate the best ideas.

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ARussell16
Participant

I like the idea of using the Google Form to send out to the team for ideas and feedback. Topics are lost in the email and hard to keep track of and this way it is easy to access. 

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Aish24077
Participant

To improve my content creation process I will take feedback from my leads and customers about the content published. And to cater their needs, I will align my content creation process according. 

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DDeather
Member

To improve my content to reach a right audience to do good sales and I like web site ideas i learn here

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BDuVinay
Member

One thing that i would do and doing is Improving my content creation Skills and trying to be better each day.

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ROSHNIKUMARI
Member

To improve my content creation process, I'll start by analyzing my goals and understanding my target audience persona. I'll focus on what will catch their attention and what they would specifically be interested in. This ensures the content is beneficial and engaging for them. Additionally, I'll aim to keep the content simple and easy to understand

NTPhươngGiao
Participant

To improve my content creation process, I'll start by analyzing my goals, what I want to bring about for my customers via my blog, and have a detailed list of contents around me.

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WanderWise
Member

I've spent a good amoun of time to set up specific tools like Trello and Notion properly to ensure a smooth workflow, makes things are whole lot easier.

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hjones0125
Member

I've already set a checklist for each piece of content, but I'd like to also implement sub-deadlines so we can identify roadblocks in the content creation process and who's responsible for the bottleneck.

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ARabathaly
Member

I'll keep my personas in mind when creating content so it speaks directly to them and can resonate

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UGCMatt
Member

Create a customer persona, understand their needs wants and desires, and what gets their attention to use to help generate ideas for content that would best serve them.

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MOfqueria
Member

To improve my content creation process, I'll start by analyzing my goals and understanding my target audience persona. I'll focus on what will catch their attention and what they would specifically be interested in. This ensures the content is beneficial and engaging for them. Additionally, I'll aim to keep the content simple and easy to understand

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Refinedcontent
Participant

Improving your content creation process

To improve my content creation process I might consider setting 'SMART' goals that are Specific, Measurable, Attainable, Relevant, and Time-bound.

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Selfyou
Member

To improve my present content creation process, I will put in place a repeatable, organized and agile structure of processes for publishing content from the beginning stages to post-publication

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PTarang
Member

I'll start by clearly defining my goals and understanding my audience's needs. I'll plan content ahead using a calendar for consistency and streamline research with trusted sources and current trends. My focus will be on writing clear, engaging content optimized for SEO with relevant keywords. Efficient editing for errors and clarity, coupled with feedback collection, will refine my work. I'll distribute content on the most active platforms for my audience and use analytics to track performance and adjust my strategy for continuous improvement.

ABalaji1
Member

Whenever I create content, I focus on making it simple. I tend to think that I'm creating a piece of content for 5 year olds, which helps me streamline how I think, and what should I post. I'm not a fan of using technical terms and jargon. 

AMUK33
Member

Improving your content creation process

Before creating my next piece of content, One thing I could improve on is understanding my the target audience persona and understand what they would be specificaly interested in so I can make sure to provide valuble content that builds retension and keeps the audience engaged.

TinaD
Member

This is a brilliliant strategy. I need to simplify my content a bit too. Less is more!

 

 

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TuyetNhi09
Member

Before creating the next piece of content, I will consider how potential customers will react to it, which is the most important thing. They will have different comments about our team's content creation process, maybe they will have feedback on our content, image quality, or keywords. Furthermore, I think an evaluation framework should be created from the beginning with criteria, or percentage levels of work completion.

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Eunice-Wanjiku
Member

 Content creation must be clear , repeatable and well organised for myself and those i do collaborate with.i would also do some research via google or chatgpt and i would have a suggestion from people i do collaborate with . that way i will manage to work with more people .

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