Improving your content creation process

kara_susvilla
HubSpot Employee
HubSpot Employee

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

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APendergast
Member

Review analytics from similar target markets and see what interests them most to guide the content process. 

SarahFA
Member

There are many steps I follow to improve my content creation process which is: Who is the audience for this content? Where this content will be posted? (e.g. webpage, SMS message, social media, etc...)and which style of writing I will be using while creating the content. Also, I keep in mind that I have to make sure that the content matches the company's brand. 

VivianO
Participant

Improving your content creation process

 

To improve your content creation, you have to consider the audience; are they going to like it or not, then know the goal of your content and deliver on it.

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MonaS
Member

Very True. But u should also surely consider your competitors. A survey sample size are generally smaller which sometimes cannot give you the right picture.

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Hashy
Member

yesss

 

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RINFIEL
Member

ROWENA INFIEL

 

To start to creat a great content,it will come up with ideas on how the audience react. If the audience find it interesting and helpful to the needs of the audience. This may help to build a fundamental content in social media.

 

Anonymous
Not applicable

Prioritize your audience; increasing interest in and, eventually, sales of your good or service should be your main goal. And only if you truly comprehend your audience will you be able to accomplish it.

RuthAjayi
Participant

The first step for me will be taking all i have learnt right now and putting it into practice to create a content creation framework as i do not have one before now.

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Bhuushan
Member

One improvement could be to establish clear milestones and deadlines for each stage of the content creation process to ensure timely progress and accountability.

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LANGAT97
Contributor

I would send the company guidelines to everyone on my team so that we produce content that meets the needs of our clients and supports our company mission. 

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DRojas3
Member
  1. Define Objectives: Clearly outline the goals and purpose of the content and assign task.

  2. Research Thoroughly:  research to gather reliable info for relative creation.

  3. Review & Feedback Loop:  constructive feedback.

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HARISH_R
Member
  1. Define Objectives: Clearly outline the goals and purpose of the content before starting.

  2. Research Thoroughly: Conduct in-depth research to gather reliable information and insights.

  3. Create Detailed Outline: Develop a structured outline to guide the content creation process.

  4. Review & Feedback Loop: Establish a systematic review process involving collaborators for constructive feedback.

  5. Optimize Workflow: Streamline workflow by identifying and eliminating inefficiencies or bottlenecks.

ABaraskar
Member

I would like to focus on the aftermath of a certain publishing and analyzing its created pros and cons.

Rolyat
Member

I feel like an area I could improve on is getting feedback from others and presenting my own opinions/ideas to further the experience 

ANigam96
Member

It's a great way to understand and improve your writing work. 

MGowen
Member

I think this a great idea that I am going to piggyback off of! While I feel I that I do a great job organizing content, feedback from my team would either solitify my thoughts or help me reorganize to better benefit my team. 

MonicaGarrett
Member

To improve our content creation process, I would like to have the team confirm the content relates to our buyer personas and confirm it serves our audience's needs and educates them over time. 

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MBurgos2
Member

I would make a set of poiunts/questions before I collborate with my team and then aske them for their thoughts and ideas in order to make a clear and concise plan to move forward.

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RobYamagata
Member

I would make sure that all content is organized in a way that is clear and concise for everyone involved. I want to establish a framework that is repeatable but flexible enough when there are changes that need to be altered. 

PFF4628
Participant

My reviewers could use a bit more clarity on what they should be looking for in their reviews. The reviews tend to be pretty open-ended which I think can get us off track in keeping the work progressing toward release.

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ANigam96
Member

In this way improving the content creation process can be a good game changer. 

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