Improving your content creation process

kara_susvilla
HubSpot Employee
HubSpot Employee

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5.720 Respuestas 5.720
Bhuushan
Miembro

One improvement could be to establish clear milestones and deadlines for each stage of the content creation process to ensure timely progress and accountability.

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LANGAT97
Colaborador

I would send the company guidelines to everyone on my team so that we produce content that meets the needs of our clients and supports our company mission. 

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DRojas3
Miembro
  1. Define Objectives: Clearly outline the goals and purpose of the content and assign task.

  2. Research Thoroughly:  research to gather reliable info for relative creation.

  3. Review & Feedback Loop:  constructive feedback.

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HARISH_R
Miembro
  1. Define Objectives: Clearly outline the goals and purpose of the content before starting.

  2. Research Thoroughly: Conduct in-depth research to gather reliable information and insights.

  3. Create Detailed Outline: Develop a structured outline to guide the content creation process.

  4. Review & Feedback Loop: Establish a systematic review process involving collaborators for constructive feedback.

  5. Optimize Workflow: Streamline workflow by identifying and eliminating inefficiencies or bottlenecks.

ABaraskar
Miembro

I would like to focus on the aftermath of a certain publishing and analyzing its created pros and cons.

Rolyat
Miembro

I feel like an area I could improve on is getting feedback from others and presenting my own opinions/ideas to further the experience 

ANigam96
Miembro

It's a great way to understand and improve your writing work. 

MGowen
Miembro

I think this a great idea that I am going to piggyback off of! While I feel I that I do a great job organizing content, feedback from my team would either solitify my thoughts or help me reorganize to better benefit my team. 

MonicaGarrett
Miembro

To improve our content creation process, I would like to have the team confirm the content relates to our buyer personas and confirm it serves our audience's needs and educates them over time. 

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MBurgos2
Miembro

I would make a set of poiunts/questions before I collborate with my team and then aske them for their thoughts and ideas in order to make a clear and concise plan to move forward.

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RobYamagata
Miembro

I would make sure that all content is organized in a way that is clear and concise for everyone involved. I want to establish a framework that is repeatable but flexible enough when there are changes that need to be altered. 

PFF4628
Participante

My reviewers could use a bit more clarity on what they should be looking for in their reviews. The reviews tend to be pretty open-ended which I think can get us off track in keeping the work progressing toward release.

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ANigam96
Miembro

In this way improving the content creation process can be a good game changer. 

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CHernandez9
Participante

I would meet with my team to identify the key issues our clients are facing and conceptulise a framework around them. I would build flexibility into the framework so can have fresh content ready should the need arrise.

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KGardner24
Miembro

Create a content strategy catering to my target market. 

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RSegun
Miembro

I would probably brainstorm with a team to conceptualise the content first, then get involved in the designation of roles to create said content and help devise an appropriate timeline not just for the project as a whole, but timelines for each individual. 

PMqushulu
Participante

To improve your content creation, you should stick with your content creation framework and always evaluate traffic analytics and update your progress; assessing your content analytics can also help track your campaign.

L_Mwakiseghile
Miembro

I'm going to brainstorm ideas to help conceptualise the content and plan out a timeline using Google forms in advance

JPereira34
Miembro

I am going to create a clear timeline to document my work, and I am going to clearly divide my work into segments that will clearly help with the workflow.

AMiles51
Miembro

To improve content creation process, we would need to create a clear timeline to incorporate ideas and stuff into the business we are trying to build.

LeonaTan
Miembro

To improve content creation process, it is important to incorporate all the following steps: 
1. Conceptualizing Content 

2. Planning a timeline

3. Creating a workflow 

4. Reviewing and editing content 

5. Organizing and storing content