Improving your content creation process

kara_susvilla
HubSpot Employee
HubSpot Employee

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,734 Replies 5,734
MGowen
Member

I think this a great idea that I am going to piggyback off of! While I feel I that I do a great job organizing content, feedback from my team would either solitify my thoughts or help me reorganize to better benefit my team. 

MonicaGarrett
Member

To improve our content creation process, I would like to have the team confirm the content relates to our buyer personas and confirm it serves our audience's needs and educates them over time. 

0 Upvotes
MBurgos2
Member

I would make a set of poiunts/questions before I collborate with my team and then aske them for their thoughts and ideas in order to make a clear and concise plan to move forward.

0 Upvotes
RobYamagata
Member

I would make sure that all content is organized in a way that is clear and concise for everyone involved. I want to establish a framework that is repeatable but flexible enough when there are changes that need to be altered. 

PFF4628
Participant

My reviewers could use a bit more clarity on what they should be looking for in their reviews. The reviews tend to be pretty open-ended which I think can get us off track in keeping the work progressing toward release.

0 Upvotes
ANigam96
Member

In this way improving the content creation process can be a good game changer. 

0 Upvotes
CHernandez9
Participant

I would meet with my team to identify the key issues our clients are facing and conceptulise a framework around them. I would build flexibility into the framework so can have fresh content ready should the need arrise.

0 Upvotes
KGardner24
Member

Create a content strategy catering to my target market. 

0 Upvotes
RSegun
Member

I would probably brainstorm with a team to conceptualise the content first, then get involved in the designation of roles to create said content and help devise an appropriate timeline not just for the project as a whole, but timelines for each individual. 

PMqushulu
Participant

To improve your content creation, you should stick with your content creation framework and always evaluate traffic analytics and update your progress; assessing your content analytics can also help track your campaign.

L_Mwakiseghile
Member

I'm going to brainstorm ideas to help conceptualise the content and plan out a timeline using Google forms in advance

JPereira34
Member

I am going to create a clear timeline to document my work, and I am going to clearly divide my work into segments that will clearly help with the workflow.

AMiles51
Member

To improve content creation process, we would need to create a clear timeline to incorporate ideas and stuff into the business we are trying to build.

LeonaTan
Member

To improve content creation process, it is important to incorporate all the following steps: 
1. Conceptualizing Content 

2. Planning a timeline

3. Creating a workflow 

4. Reviewing and editing content 

5. Organizing and storing content

JorgeReyna
Member

The one thing we could do (and are working on) with my current team is to determine a clear timeline that accuratly accounts for all the steps necessary to create a piece of content. This lesson has been super valuable in helping me take a step back at the process and identifying that as one of our biggest pain points.

SSutliff
Member

How to improve content process

- Planning

- Content Schedule 

- Set Content Goals

- Organization

- Framework

0 Upvotes
AAlaa7
Member

few steps to make a valuable and attractive content 
1- know more about the service or a product make a search and survey 

2- i will share this to my friends and give me their feedback 
3- using AI Tools now can filter and boost the best idea 

4- the last thing publish and see the result 

RoBen
Member

To make my content process fluent i wil do few steps

1. Set goals (you should be clear what you want to create)

2. conducting a survey 

3. ask for feedback 

4. Discuess with others 
5. Make timeline
6.Solve questions if anyone has some cofusion about anything
7.Get feedback at the time of submit.

repeat
I think improving is continous process so face challanges, you will automatically improve your content creation process.
Do Upvote if you like it. 

Shala
Member

Improving your content creation process

Content should be  attractive and more interesting than what your competition is sharing. And the posting frequency will help you to grow easily.

 

alara85
Member

In my field, I work with high school students and adults who work in the construction industry. I find it very hard to please both of these audiences because of how wide the age ranges are, what I will do for my next project is talk to the students I work with and ask them what they want to see or learn more about. creating a survey would be ideal but most will not particpate in doing that. I am still very new to this role so I am still learning how to nagvigate through our marketing reports 

MAnyaoha
Member

Interested 

0 Upvotes