Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,119 Replies 4,119
ARll96
Member

Improving your content creation process

I am going to create brand guidelines and follower personas for our social accounts and be intentional during our weekly meetings to make sure we are aligning with these guidelines. The more aligned we are, the easier it is to collaborate and the more cohesive content we will have.

Clilian
Member

Improving your content creation process

I will do a survey with a 100 people or more to get there feedback then know where I need to improve in my content creation

HamdaJalled
Member

Improving your content creation process

Improving my content creation process

I will try to organize my process even more in ways that make it easy for me to create content sustainably.

MKTMusic
Member

Improving your content creation process

where would i be able to find this

0 Upvotes
EMoore55
Member

Improving your content creation process

I would create a detailed calander that has all of the steps of the project broken down a month in a advance creating communation between all of the team members.

MNixx
Member

Improving your content creation process

I would need to pick up the slack in creating a more detailed editorial calendar that's planned out in advance at least 2 weeks prior. Definitely would be a challenge but I'm thinking simple engagment-based post for starters.

Harpreet_1
Member

Improving your content creation process

yes you are right

 

0 Upvotes
TSpalsbury
Member

Improving your content creation process

By doing a content audit, evaluating current company goals to understand the channel mix for content, and then looking at pain points to create a workflow. 

Then we'll evaluate the workflow and get feedback from those we collaborate with to improve and tweak processes. 

AGupta220
Member

Improving your content creation process

To improve my content creation process first I would re-evaluate my existing content and then plan what kind of content is needed where. Therefore I will also organise my steps in a calendar or diary to always have a plan at hand.

DRivera4
Member

Improving your content creation process

To improve my content creation process, I would organize my ideas regarding what I want to create. Personally, I enjoy having a calendar with my week planned out, so I would also integrate this into my content creation process to have organized dates, times, topics, and so on. Then, I would allow the process to flow based on the structure I had previously organized.

GamalJastram
Member

Improving your content creation process

to Improve my content creation framework, I will start my re-thinking the kind of content I want to create, map it out for longer than 1 month and execute the different steps at the scheduled time. I will most certainly use the HubSpot Content Editorial Calendar to help me in that specific aspect of my business.

Gsharma68
Member

Improving your content creation process

First, and foremost thing is having a clear and concise framework in place for content creation.

PMcCaleb
Member

Improving your content creation process

Creating a framework along with a shortview and longview timeline would be a the first foundational step I could take to improve my process.

EWolde
Member

Improving your content creation process

I apprtiate that

0 Upvotes
Ozz
Participant

Improving your content creation process

To improve my content creation process, I'll build an organized framework and review my progress from time to time using interviews and surveys.  

XWang6
Member

Improving your content creation process

One thing I could do to improve my current content creation process is to implement a detailed editorial calendar. By planning out content topics, deadlines, and assigned responsibilities in advance, I can ensure that all aspects of content creation are well-coordinated and organized. This will help prevent last-minute rushes, reduce stress, and improve the overall quality and consistency of the content produced.

Additionally, having a clear editorial calendar allows for better collaboration with team members or collaborators, as everyone involved can see what content is being created, when it's due, and what their role is in the process. This transparency fosters effective communication and ensures that everyone is on the same page.

By regularly updating and refining the editorial calendar based on feedback and performance metrics, I can continuously improve the content creation process and adapt to changing needs and priorities.

Clari_BM
Participant

Improving your content creation process

To improve my content creating process, I am planning to update our workflow, making it more detailed as possible. Additionally, I will propose to my team to brainstorm on our content offer, and to understand think now in terms of the stages (awareness, consideration and decision).

MCoelho17
Contributor

Improving your content creation process

For my content creation journey, I believe my next step will be to engage with my audience by asking about their interests, dreams, and life projects. Whether they've already achieved them, how the experience was for them, how they managed to get there, how long it took, or if it's something for the long term. I plan to interact through questions, posts, making videos, or simply sharing my journey and waiting for feedback.

MPathak2
Member

Improving your content creation process

I would ask my teammates and seniors to give feedbacks on my current content

0 Upvotes
SLeslie827
Participant

Improving your content creation process

Hi there,

For me, content creation is a never ending process. In my time as a business owner/artist, I think the one thing I can do to improve my process is to make content more aligned to the different buyer's journeys my audience is going through right now. 

VKhandelwal3
Member

Improving your content creation process

Improving your content creation process means making it easier, more effective, and more enjoyable. Here's how you can do it in simple terms:

  1. Know Your Purpose: Understand why you're creating content—whether it's to inform, entertain, or sell something.

  2. Know Your Audience: Figure out who you're talking to and what they care about.

  3. Plan Ahead: Make a schedule or a list of topics to write about so you don't get stuck.

  4. Be Creative: Think of fun or interesting ways to present your ideas. Don't be afraid to try new things.

  5. Make It Good: Take your time to make sure your content is well-written, helpful, or entertaining.

  6. Share It: Once you've made something, share it with others on social media, your website, or wherever your audience hangs out.

  7. Learn From Feedback: Listen to what people say about your content and use that to make it even better next time.

  8. Keep Learning: Stay curious and keep learning about what works and what doesn't in content creation.