Improving your content creation process

[kara_susvilla]

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

[ManChauVu]

In my opinion, conducting research is crucial for creating content that people will find valuable and trustworthy. When researching for content, I aim to make sure that the information I'm using is accurate, up-to-date, and relevant to the topic.

To achieve this, I try to find reliable sources such as academic journals, reputable news outlets, and industry publications. I avoid relying solely on sources like blogs or social media, which may not be as trustworthy.

I also make sure to use multiple sources to verify the information and avoid any biases or inaccuracies. Before using any information, I verify that it's accurate and reliable by fact-checking or consulting with experts in the field.

To keep my content relevant and up-to-date, I stay informed about new research and information that comes out. Finally, I keep track of my sources so that I can give credit where it's due and avoid plagiarism.

By following these steps, I can create content that is informative, reliable, and relevant to my audience.

p/s: I have a question, beside Trello, are there any tracking progress tools that can manage the content creation process more effectively? How about Airtable or Asana?

[EABBASI]

It is very good course 

[WMigdal]

This process has shown me that with hard work and focus you can achieve many things that will allow you to learn more.

[JessWolfe]

This is really great information and since I'm just getting started, excited to apply it.  Here's what I've done so far (I'm a team of one managing a personal blog as a passion project).

• Confluence as my main spot to stay organized and track my thoughts (and links to brainstorms outside of concluence)
  
• I'm leveraging Jira to manage the work and right now I have a basic workflow.  After watching the lesson, I am thinking differently about how I want to manage my backlog structure for this effort.
  

I'm just getting started and have a lot to learn but excited for the journey.  Any tips and feedback is greatly appreciated 🙂 

[TCuervo]

Jess, Is the Jira software that you are using in the above sample similar to Trello? That is the one i've used but this interface looks simpler and neater. 

[JessWolfe]

Hey there!  Yes, this is Jira Cloud in a Team Managed project.  It is very similar to Trello.  I used to be against team managed projects because they don't scale well. But now, it's just me and I'm actually really digging the flexibility!

[KSeleshi]

This process so far is good I'm happy learning and gaining knowledge. Easy way to understand and is easy to work.

I think I might work here as well.

[ambrowne]

I don't have a content creation process in place - it's pretty much just "create" and "implement" with no real concept of development, management or anything else. This looks like great way to streamline the process and make it more accessible to my business partner and future collaborators.

[Ylinh42]

I need a consistent process and clear information, creative ideas, and content to improve my process before moving on to the next content.

[kdevilla]

always look for innovative ideas and clear content

[MMwanza4]

For me i need a proper and consistent process that allows me to publish content regularly.

[themuseroflife]

Before I create my next piece of content, I realize that determining my timeline matters. GenerI'll have to look into developing a long-term content strategy and framework to improve my content creation process.

[ASapey]

By creating a feedback loop, I can gather valuable insights and suggestions for improvement. This will help me understand the needs and preferences of my audience better and refine my content accordingly. By being open to feedback and continuously iterating on my work, I can ensure that I provide relevant and valuable information that meets the expectations of those who engage with it.

[JHall16]

In order to improve my content creation process I need to create a concise framework that is easily understood and followed by all members of the team and higher-ups. This makes content easy to track in terms of what works and what doesn't.

[JWoolf9]

Excellent! I just created a form for interviewing clients and others who don't feel comfortable on the phone. 

[KGreetham]

I'd be curious to hear how your clients react to that.  I used to do a lot of form interviews, but would rarely get responses.  When I switched to calling them, the majority felt comfortable when i had to do the work of recording their responses.  How do you set up your forms?

[Mimi5]

I had a similar experience years back. I am hoping the response will be different this time around

[Mimi5]

The one thing I would do to improve my content creation process is evaluate and determine where I am at with the content I have created so far. Determine how much impact it had and use hobspot's free content resources to optimize for as necessary. For a company without a social presence or any content for that matter, planning and creating a good strategy that aligns with the goals and objectives of the company for the short, mid and long term would be the next step after evaluating available contacts, determine the target audience by creating the ideal persona and understand the core concept or brand identity the business is trying to achieve. Am excited to try this out with possibly great results. I'll be back here with feedback soon

[ZZarvani]

For having a better and more beneficial framework, I will review our past blog, newsletter, and social media posts to find out how consistent we are. I will also collaborate more with our marketing department to set a more precise timeline. 

[HMURJAN]

Improving my content creation process

To create exceptional content, I begin by reviewing previous publications and evaluating which ones had the greatest impact on customers. I analyze the reasons behind their success to inform my content creation strategy.

Next, I explore prominent sites and platforms related to my content topic to stay up-to-date on the latest developments and practices.

Collaborating with my team, we brainstorm captivating titles and identify essential keywords that will attract readers and potential customers to the content.

Innovative ideas are a priority in my content creation process. I ensure that the content is not only engaging but also meets the needs and aspirations of our readers and customers, as well as aligning with industry trends and our organization's objectives.

Hisham Murjan

I used the GPT-5 chat to translate the article from Arabic to English.

[ManChauVu]

I would like to ask you a question: beside Trello, can you recommend some other tracking progress tools that can manage the content creation process more effectively? How about Airtable or Asana?