Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,012 Replies 5,012
TCuervo
Participant

Improving your content creation process

Jess, Is the Jira software that you are using in the above sample similar to Trello? That is the one i've used but this interface looks simpler and neater. 

0 Upvotes
JessWolfe
Member

Improving your content creation process

Hey there!  Yes, this is Jira Cloud in a Team Managed project.  It is very similar to Trello.  I used to be against team managed projects because they don't scale well. But now, it's just me and I'm actually really digging the flexibility!

0 Upvotes
KSeleshi
Participant

Improving your content creation process

This process so far is good I'm happy learning and gaining knowledge. Easy way to understand and is easy to work.

I think I might work here as well.

ambrowne
Member

Improving your content creation process

I don't have a content creation process in place - it's pretty much just "create" and "implement" with no real concept of development, management or anything else. This looks like great way to streamline the process and make it more accessible to my business partner and future collaborators.

Ylinh42
Participant

Improving your content creation process

I need a consistent process and clear information, creative ideas, and content to improve my process before moving on to the next content.

kdevilla
Member

Improving your content creation process

always look for innovative ideas and clear content

0 Upvotes
MMwanza4
Participant

Improving your content creation process

For me i need a proper and consistent process that allows me to publish content regularly.

themuseroflife
Participant

Improving your content creation process

Before I create my next piece of content, I realize that determining my timeline matters. GenerI'll have to look into developing a long-term content strategy and framework to improve my content creation process.

0 Upvotes
ASapey
Member

Improving your content creation process

By creating a feedback loop, I can gather valuable insights and suggestions for improvement. This will help me understand the needs and preferences of my audience better and refine my content accordingly. By being open to feedback and continuously iterating on my work, I can ensure that I provide relevant and valuable information that meets the expectations of those who engage with it.

JHall16
Member

Improving your content creation process

In order to improve my content creation process I need to create a concise framework that is easily understood and followed by all members of the team and higher-ups. This makes content easy to track in terms of what works and what doesn't.

0 Upvotes
JWoolf9
Participant

Improving your content creation process

Excellent! I just created a form for interviewing clients and others who don't feel comfortable on the phone. 

KGreetham
Participant

Improving your content creation process

I'd be curious to hear how your clients react to that.  I used to do a lot of form interviews, but would rarely get responses.  When I switched to calling them, the majority felt comfortable when i had to do the work of recording their responses.  How do you set up your forms?

0 Upvotes
Mimi5
Participant

Improving your content creation process

I had a similar experience years back. I am hoping the response will be different this time around

0 Upvotes
Mimi5
Participant

Improving your content creation process

The one thing I would do to improve my content creation process is evaluate and determine where I am at with the content I have created so far. Determine how much impact it had and use hobspot's free content resources to optimize for as necessary. For a company without a social presence or any content for that matter, planning and creating a good strategy that aligns with the goals and objectives of the company for the short, mid and long term would be the next step after evaluating available contacts, determine the target audience by creating the ideal persona and understand the core concept or brand identity the business is trying to achieve. Am excited to try this out with possibly great results. I'll be back here with feedback soon

 

0 Upvotes
ZZarvani
Member

Improving your content creation process

For having a better and more beneficial framework, I will review our past blog, newsletter, and social media posts to find out how consistent we are. I will also collaborate more with our marketing department to set a more precise timeline. 

HMURJAN
Participant

Improving your content creation process

 

Improving my content creation process

To create exceptional content, I begin by reviewing previous publications and evaluating which ones had the greatest impact on customers. I analyze the reasons behind their success to inform my content creation strategy.

 

Next, I explore prominent sites and platforms related to my content topic to stay up-to-date on the latest developments and practices.

 

Collaborating with my team, we brainstorm captivating titles and identify essential keywords that will attract readers and potential customers to the content.

 

Innovative ideas are a priority in my content creation process. I ensure that the content is not only engaging but also meets the needs and aspirations of our readers and customers, as well as aligning with industry trends and our organization's objectives.

 

Hisham Murjan

I used the GPT-5 chat to translate the article from Arabic to English.

ManChauVu
Contributor

Improving your content creation process

I would like to ask you a question: beside Trello, can you recommend some other tracking progress tools that can manage the content creation process more effectively? How about Airtable or Asana?

0 Upvotes
HMURJAN
Participant

Improving your content creation process

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Mastering the Art of Creative Content: Five Step to Success

 

Crafting captivating and innovative content is an arduous challenge that content makers and writers face. The process necessitates deftly juggling a plethora of tasks and topics across various stages of the purchasing funnel. To triumph, content writers must be flexible, organized, and swift in producing effective content that caters to customers' needs, whilst aligning with the organization's best practices and objectives. To tackle this challenge, content creators typically assemble internal and external teams to collaborate on content production.


To ensure that the content resonates with the market, customers, and organization, content creators must follow five key steps. These steps include content formulation, workflow planning and scheduling, content review and editing, content organization, and storage. Integrating these steps and procedures enables teams to document the progress of the content creation process, empowering them to produce innovative and captivating content that enhances their chances of ranking high in search engine results and attracting potential customers.

Overall, building creative and innovative content demands a strategic approach that considers the organization's objectives, culture, trends, and practices. By following these five steps and working collaboratively, content creators can produce compelling content that captivates their target audience and supports the goals of the business.

 

Hisham Murjan 

I used the GPT-5 chat to translate the article from Arabic to English.

EMiquelon
Member

Improving your content creation process

Improving your content creation process 

 

It is incredibly important to learn from past work- things that created success, and things that created failures, or learning experiences. Going forward, I am going to look at the data from my past content creations to see how audiences interacted with the material. Using concrete information like this is a prime way to make sure we are improving as content creators and collaborators, so it's defintely something I want to implement into my daily work practice moving forward. 

ChloeDuvall
Member

Improving your content creation process

Before I create my next piece of content, I am going to write out a list of content ideas that I can create during my content batching process. It can be overwhelming to create one piece of a content a day. Using a content calendar and batching will help me get all of the content out of the way beforehand so I can focus on other things throughout the week.

KKunwar
Participant

Improving your content creation process

CONTENT needs to be creative. That is the main key to sucesss. So, the best way to make a content creative is to come up with ideas from different minds. Meaning than we should always seek for ideas from diffrent people maybe from your team or friends  . Create a content and let your friends and workers review it , ask thier advice and alwyas be free to edit your content as need. 
i agree than feedback from others could be very essential for the improvement of your content.