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Improving your content creation process

kara_susvilla
HubSpot Employee
HubSpot Employee

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,688 Replies 5,688
DDadu
Member

I really appreciate the idea of defining more clearly what you want out from content reviewers. I think I can improve my content creation process by defining more descriptively what reviewers should look for (e.g., content gaps) and what they don't need to look for depending on the stage of the content review (in early drafts I might not be worried as much about typos, for example).

0 Upvotes
JMori
Member

As a team of one, having a content creation framework helps me stay on track and plan content in advance. It also promotes accountability and responsibility in making sure that content is created and published consistently. Setting realistic timeline and deadlines also empowers me to accomplish the tasks I set for myself and my website. 

 

Another way to improve the content creation process is creating a daily content creation tracker. The tracker gives me a visual overview of my daily progress and the things that still needs to be done to accomplish my goals.

SLahaSusanta
Member

To improve my content creation process I must set clear goals, conduct thorough research, know my audience, develop a content outline, craft attention-grabbing headlines, write clearly and engagingly, incorporate visual elements, edit and proofread meticulously, seek feedback, and analyze and iterate based on performance. Continuous improvement, audience focus, and attention to detail are key.

0 Upvotes
Rena_Linh
Participant

For me, I focus on researching my audience to understand my target market before making my content. I use Google Analytics for demographic research, so that I will know the age, gender, and interests of my customers. This helped me determine the purpose of my content.

0 Upvotes
CEMetcioglu
Participant

I have always been working solo; therefore, so far I neglect the improtance of a creating a content creation framework. Now I see the consequenses of it which the brand wasnt there when somebody was in need or pain. 

0 Upvotes
1408
Member

To enhance my content creation process, I can consider developing captivating content offerings for each phase of the buyer journey. So far, I have primarily focused on the awareness stage, but it would be beneficial to provide more value by addressing the requirements of buyers at every stage.

simoncas
Member

To improve my content creation process, it would be a good idea for me to look into other marketing strategies being used in the industry. It's always good to learn from others who have had successful marketing strategies, and apply them to accomodate for each of the stages in the buyers journey.

ArronLN
Participant

One thing that I can do to improve my content creation process is thinking through compelling content offers for each stage of my buyer journey. I've only really thought about it from the awareness stage, but it mekes sense to be able to provider greater value by supporting the needs of buyers at every stage. 

FLivingston
Member

Personally, I think that I could utilize creating a framework for my content that I am creating in order to stay more organized specially with social posts, so I think I will begin that journey after learning more about it!

JWashing88
Member

I do not have any structure to my content creating process and my content doesn't tell a story because I never speak . SO todays goal for me is to create a structured template that I can use when making my content. This will also help strengthen my consistency with posting because I struggled with "what would the post even say? " and most of the time I give up and don't post at all or post without caption ect.. 

KSpong89
Member

Our small content team has been looking at this question for a little over 6 months now, in that we want to be more intentional with the content that we create and stretch a piece longer via distribution. With that being said, before I create my next piece of content, I'd like to think more about how is it truly impactful ... beyond the simple classifications of SEO, partner or customer, best practices, etc. Why does this particular audience need this piece of content at this stage of the buyer's journey, and will it help contribute to either brand awareness or lead generation? 

MMustafa7
Member

Before I create my next piece of content, I will throughly evaluate how is my existing content performing ? Is it reaching my desired audience or meeting the goals required to acheived ? I will also identify the gaps, loopholes and existing drawbacks in my content and look for the best practices for a comparison. Only then I will be able to create a fresh piece of content that resonates with my target audience and makes a difference.

0 Upvotes
CSunga
Participant

I have been thinking about resuming my online handmade leather business. Before I begin writing my first piece of content, I would like to do some research on the most recent market developments in the stationery industry.

PChoudhary6
Participant

I woould like to incorporate better ideas to my content via research, and try to find more interactive ways to showcase my content

hannyimhome
Participant

The idea is for a possible juice stand that will be preexisting in a little market my aunt is considering for purchase.  It is in the middle of a martial arts academy and a crossfit gym.  I am thinking of making health a unique center of that market, especially the juice bar.  Therefore I will concoct various juices specifically for certain health related cases.  Each juice will feature a video infomercial on our social media and website explaining the benefits and which ingredients help alleviate that problem.  ofc we willhabe different protein shakes for mass, lean etc...

0 Upvotes
AVerma45
Member
  • Video marketing 
0 Upvotes
KaylaAdkins
Participant

I need to stop brainstorming and start building my plan to my content and pages. I need to outline my content and pages, just like I did in college. I need to get a system started that I can easily follow. I also need to slow down and proofread my content, too.

AVerma45
Member
  • Digital marketing
0 Upvotes
Jeannairene68
Contributor

I have a content creation process in ClickUp, but honestly, I'm not loving it. I'm a single user and I have each and every step outlined where it would serve my own process better by combining a few of them. For example, images are one step, but I don't generally create my images as a separate process from adding the content to my website. Rather, I put it on the website and break up the sections adding images as needed. Anyway, I'm going to take another watch of the "Building a Content Creation Framework" module and see if I can use that to simplify my process.

Iaguilera12
Participant

One way that I can improve my content creation process is by doing reserch about my audience. I will also look at the posts that have performed the best already on my social media analytics. 

0 Upvotes
kieumyngo
Member

Học hỏi từ người khác: tìm kiếm và học hỏi từ các chuyên gia hoặc những người có kinh nghiệm trong lĩnh vực tạo nội dung. tôi có thể đọc các bài viết, tài liệu hoặc tìm kiếm các khóa học để nâng cao kỹ năng của mình.

0 Upvotes