Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,595 Replies 4,595
Suleiman1
Participant

Improving your content creation process

This point is great

0 Upvotes
KseniiaA
Participant

Improving your content creation process

As a team of one, I believe the most important thing to improve in content development is building a clear and granular plan and making content step-by-step, so the framework is really helpful. Also, I'd focus on creating content offers as they could significantly boost brand awareness.

0 Upvotes
TerraPhoto
Member

Improving your content creation process

I'm learning content marketing for my photography so I think the way to improve what I'm doing now is have a real distinct theme for my work and making sure I stay consistent with it.

0 Upvotes
SPereira3
Member

Improving your content creation process

For me, since content creation in my case is still an hobby, it would be setting aside a set amount of time every week for creation.

0 Upvotes
EBevans
Member

Improving your content creation process

I'm a storyteller at heart and enjoy writing. To improve my content creation process, I would begin by writing out the story. Who is our brand, why do we make the products we do, and how can we benefit the consumer. By writing out the brand's story, I would be able to clearly picture what kind of content would most benefit the brand. When reading through the story it will be easier to orient the message towards people's emotions, which is usually the most effective content. This would help with step 3: creating a workflow, and step 4: reveiwing and editing content. 

MWright079
Member

Improving your content creation process

I will use the content creation spreadsheet so that I may set expectations in regards to time, assign those responsible, and measure progress. 

0 Upvotes
MSanthosh
Member

Improving your content creation process

Improving your content creation process

Firstly, I will discover the niche that my clients value the most.

Next, I will create a framework which generates custom processes that are flexible to changes.

I will keep it relevant yet not forget to uphold my values and standards.

As we have learnt that "People don't buy what you do, but they buy why you do it ":) 

 

JLAgui
Member

Improving your content creation process

learn from previous wins and loses

0 Upvotes
TLakhiyani
Member

Improving your content creation process

I'd start by setting up a schedule for my posts so that I can be disciplined about posting every day. (That is a big task!)

 

I'd like to figure out how often shall I post. Twice a day? Once a week? What is the accurate number? How to figure it out? 

JWearing
Participant

Improving your content creation process

Nice!

0 Upvotes
KMiser
Member

Improving your content creation process

I'd like to a implement step that solicits notes and suggestions from my fellow writers in the department before a content piece moves into our normal review process. That way, I can gather input about brand voice, product knowledge, and accuracy before anyone else reviews it.

0 Upvotes
emisola
Member

Improving your content creation process

1. Check people's feedback on the last content I created, correct them if I am to do so. 

2. Check the trends to see if I can create or implement another content.

MH334404
Member

Improving your content creation process

Add steps that were missing into my process and have a clear guideline. 

0 Upvotes
OOyekola
Member

Improving your content creation process

I don't have a process as of yet i hooe to implement what have learnt before getting started 

0 Upvotes
SKP7
Member

Improving your content creation process

aaaaa

0 Upvotes
EGitome
Participant

Improving your content creation process

I think I'll also take the survey appreach this will help. using Google form is an amazing way to do this and on having feedback it will help me improve.

0 Upvotes
SohagKhisa
Member

Improving your content creation process

In my content creation journey, one thing that suffered me most is not having a proper conceptual plan and timeline. Not having them on my board, I am puzzled about which concept I should make content or how I plan for a timeline. After getting introduced to the content creation framework, I have come to know what I have to do to strengthen producing high-quality content. Now I can use them.

0 Upvotes
AniB1
Member

Improving your content creation process

A content Creation framework is the best way how to organize the whole process of creating content. My biggest problem is that I often do not plan a timeline and that makes the process go chaotic.This is a very important step to take the next step. Now that I am informed of its importance, I can start and make a change from it.

0 Upvotes
RHailey5
Member

Improving your content creation process

I typically plan my content 3 weeks in advance but I always manage to post things long after they're relevant. I need to be more consistent with my posting and when a piece of content no longer can serve its purpose I need to learn to cut ties with it or rework so that it works again. 

andresfernandez
Contributor

Improving your content creation process

Thank you for bringing up relevancy. Sometimes we have well thought-out plans weeks or months in advance, but if a piece of content becomes irrelevant (or less relevant) by the time it's meant to be published, it requires re-thinking or even scrapping it altogether. And that's not easy when a lot of work has gone into it.

0 Upvotes
Fortune-Bright
Participant

Improving your content creation process

The hardest part of content writing and creation for me is trying to sum up a truckload of amazing content into smaller bits for consumption. There's just so much to put out. I think creating a timeline, and guideline for content production would help streamline my thoughts and organize what kind of content i create per time.