Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
Content should be created for every stage of the buyer journey. There should be the involvement of clear understanding, planning a timeline, creating a workflow, reviewing and editing then the organizing and soring.
There is currently no process for my companies content creation. I am working from the ground up, having never created content before either. I am going to start by getting clear on our "why," then using HubSpot's buyer persona tool to create our personas. Once those are done, I'm going to get into ideas for content for each stage of our buyer journies and go from there.
My first action after listening to this webinar, is to focus on organising my content in to the buyers journey categories. I am working on my own, but being able to track my work flow will still hold me accountable - admittedly this will be to myself!
I have to first find the why and then do the whole framework with every stage of the buyer's journey. I'm new to this skill of content writing. I have to research many things and then start. But with all these frameworks and strategies it looks complicated and tough.
I need to be a lot more strategic when planning content and thinking about those buyer journey stages and how best to integrate them. I also need to be better about storing content for easy access.
When I first started my job I didn't have a list of indications we actually wanted to get stdies awarded. I was making content for things we didn't even care about. I quickly picked up what we're interested in studying and just YESTERDAY (after being here for 10 months) I got a spreadsheet of indications to focus on. This will help me plan out our content calendar for the next few months.
I believe the biggest thing is creating realistic goals. I also sometimes don't take in account that life happens so making sure that I am working ahead instead of just making content for the moment.
Working in such a fast-paced environment, it can be easy to let things slip and miss out on mistakes. Especially if I don't get an extra set of eyes to review the content. Focusing on this and making sure there are minimal mistakes would help to enhance my content.
Before moving onto the next piece of content, rechecking it or proofreading is a must. All the necessatry edits must be made and also tracked for the other people to understand what exactly has been updated (if it's a collaborative work). Other than that, a linkage to the next piece of content can be also there while working in the same doc.
The one thing I can do to improve the process is implementing a consistent editing workflow that's agree-upon by everyone involved. One of our challenges is inconsistency in how editing takes place (sometimes via tracked changes on a Google Doc, sometimes via feedback on the body of an email, and sometimes even via text and WhatsApp messages), which makes it really challenging to achieve consistent, timely results, and is prone to errors.
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