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Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
I need to be a lot more strategic when planning content and thinking about those buyer journey stages and how best to integrate them. I also need to be better about storing content for easy access.
When I first started my job I didn't have a list of indications we actually wanted to get stdies awarded. I was making content for things we didn't even care about. I quickly picked up what we're interested in studying and just YESTERDAY (after being here for 10 months) I got a spreadsheet of indications to focus on. This will help me plan out our content calendar for the next few months.
I believe the biggest thing is creating realistic goals. I also sometimes don't take in account that life happens so making sure that I am working ahead instead of just making content for the moment.
Working in such a fast-paced environment, it can be easy to let things slip and miss out on mistakes. Especially if I don't get an extra set of eyes to review the content. Focusing on this and making sure there are minimal mistakes would help to enhance my content.
Before moving onto the next piece of content, rechecking it or proofreading is a must. All the necessatry edits must be made and also tracked for the other people to understand what exactly has been updated (if it's a collaborative work). Other than that, a linkage to the next piece of content can be also there while working in the same doc.
The one thing I can do to improve the process is implementing a consistent editing workflow that's agree-upon by everyone involved. One of our challenges is inconsistency in how editing takes place (sometimes via tracked changes on a Google Doc, sometimes via feedback on the body of an email, and sometimes even via text and WhatsApp messages), which makes it really challenging to achieve consistent, timely results, and is prone to errors.
To manage my own time and work efficiently, I think a framework for content creation would be extremely useful. It would serve as a content planner, which would include the following points: my client's requirements, what they want their results to be, and I'd create a Trello project outlining what I need to do to meet that goal, how to accomplish it, and when to deliver it.
It's important to gather insights into what the audience wants or needs to know, what questions they have, and what challenges they face. This information can be collected through surveys, interviews, and social media monitoring.
As a team of one, I believe the most important thing to improve in content development is building a clear and granular plan and making content step-by-step, so the framework is really helpful. Also, I'd focus on creating content offers as they could significantly boost brand awareness.
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