Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,885 Replies 4,885
EHansen
Member

Improving your content creation process

When I first started my job I didn't have a list of indications we actually wanted to get stdies awarded. I was making content for things we didn't even care about. I quickly picked up what we're interested in studying and just YESTERDAY (after being here for 10 months) I got a spreadsheet of indications to focus on. This will help me plan out our content calendar for the next few months.

0 Upvotes
Nugo
Member

Improving your content creation process

For me, it's creating a workflow.

 

0 Upvotes
AshPMcK
Member

Improving your content creation process

I believe the biggest thing is creating realistic goals. I also sometimes don't take in account that life happens so making sure that I am working ahead instead of just making content for the moment. 

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EDixon0
Member

Improving your content creation process

Reviewing and Editing Content

 

Working in such a fast-paced environment, it can be easy to let things slip and miss out on mistakes. Especially if I don't get an extra set of eyes to review the content. Focusing on this and making sure there are minimal mistakes would help to enhance my content.

SEgah
Member

Improving your content creation process

For me, I would create a content calendar that would help both I and my team members work effectively and efficiently.

0 Upvotes
SAdhikary1
Member

Improving your content creation process

Before moving onto the next piece of content, rechecking it or proofreading is a must. All the necessatry edits must be made and also tracked for the other people to understand what exactly has been updated (if it's a collaborative work). Other than that, a linkage to the next piece of content can be also there while working in the same doc.

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hfaizletlh
Member

Improving your content creation process

Better communicate the full project to other contributors ahead of time and involve them in setting timelines & expectations

0 Upvotes
Zkhan1
Member

Improving your content creation process

In my former role, we could really benefit from improving the storage of the content, so it was available for everyone and also the editing process.

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Isadoraamelia8
Member

Improving your content creation process

Create a survey or dropbox for the audience to see how they like or they don't like it 

0 Upvotes
MNedergaard
Member

Improving your content creation process

In my former role, we could really benefit from improving the storage of the content, so it was available for everyone and also the editing process. 

0 Upvotes
amendozavargas
Member

Improving your content creation process

Having a clear goal and a step-by-step plan is important for content creation.

JoseMSierraU
Member

Improving your content creation process

We need to find ways to be more efficient and to plan ahead. It is important for us to understand deliverable times and to define a structured process

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RShree
Participant

Improving your content creation process

1. I check past performance review.

2. Established Meaningful goals.

3. I plan content strategy.

4. Lastly I set deadline to keep up the momentum.

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andresfernandez
Contributor

Improving your content creation process

The one thing I can do to improve the process is implementing a consistent editing workflow that's agree-upon by everyone involved. One of our challenges is inconsistency in how editing takes place (sometimes via tracked changes on a Google Doc, sometimes via feedback on the body of an email, and sometimes even via text and WhatsApp messages), which makes it really challenging to achieve consistent, timely results, and is prone to errors.

0 Upvotes
Nino1
Member

Improving your content creation process

To manage my own time and work efficiently, I think a framework for content creation would be extremely useful. It would serve as a content planner, which would include the following points: my client's requirements, what they want their results to be, and I'd create a Trello project outlining what I need to do to meet that goal, how to accomplish it, and when to deliver it.

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Asma7asn
Member

Improving your content creation process

Improving your content creation process:

It's important to gather insights into what the audience wants or needs to know, what questions they have, and what challenges they face. This information can be collected through surveys, interviews, and social media monitoring.

Suleiman1
Participant

Improving your content creation process

This point is great

0 Upvotes
KseniiaA
Participant

Improving your content creation process

As a team of one, I believe the most important thing to improve in content development is building a clear and granular plan and making content step-by-step, so the framework is really helpful. Also, I'd focus on creating content offers as they could significantly boost brand awareness.

0 Upvotes
TerraPhoto
Member

Improving your content creation process

I'm learning content marketing for my photography so I think the way to improve what I'm doing now is have a real distinct theme for my work and making sure I stay consistent with it.

0 Upvotes
SPereira3
Member

Improving your content creation process

For me, since content creation in my case is still an hobby, it would be setting aside a set amount of time every week for creation.

0 Upvotes
EBevans
Member

Improving your content creation process

I'm a storyteller at heart and enjoy writing. To improve my content creation process, I would begin by writing out the story. Who is our brand, why do we make the products we do, and how can we benefit the consumer. By writing out the brand's story, I would be able to clearly picture what kind of content would most benefit the brand. When reading through the story it will be easier to orient the message towards people's emotions, which is usually the most effective content. This would help with step 3: creating a workflow, and step 4: reveiwing and editing content.