Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
I'm a storyteller at heart and enjoy writing. To improve my content creation process, I would begin by writing out the story. Who is our brand, why do we make the products we do, and how can we benefit the consumer. By writing out the brand's story, I would be able to clearly picture what kind of content would most benefit the brand. When reading through the story it will be easier to orient the message towards people's emotions, which is usually the most effective content. This would help with step 3: creating a workflow, and step 4: reveiwing and editing content.
I'd like to a implement step that solicits notes and suggestions from my fellow writers in the department before a content piece moves into our normal review process. That way, I can gather input about brand voice, product knowledge, and accuracy before anyone else reviews it.
I think I'll also take the survey appreach this will help. using Google form is an amazing way to do this and on having feedback it will help me improve.
In my content creation journey, one thing that suffered me most is not having a proper conceptual plan and timeline. Not having them on my board, I am puzzled about which concept I should make content or how I plan for a timeline. After getting introduced to the content creation framework, I have come to know what I have to do to strengthen producing high-quality content. Now I can use them.
A content Creation framework is the best way how to organize the whole process of creating content. My biggest problem is that I often do not plan a timeline and that makes the process go chaotic.This is a very important step to take the next step. Now that I am informed of its importance, I can start and make a change from it.
I typically plan my content 3 weeks in advance but I always manage to post things long after they're relevant. I need to be more consistent with my posting and when a piece of content no longer can serve its purpose I need to learn to cut ties with it or rework so that it works again.
Thank you for bringing up relevancy. Sometimes we have well thought-out plans weeks or months in advance, but if a piece of content becomes irrelevant (or less relevant) by the time it's meant to be published, it requires re-thinking or even scrapping it altogether. And that's not easy when a lot of work has gone into it.
The hardest part of content writing and creation for me is trying to sum up a truckload of amazing content into smaller bits for consumption. There's just so much to put out. I think creating a timeline, and guideline for content production would help streamline my thoughts and organize what kind of content i create per time.
@kara_susvilla thank you for sharing Building a Content Creation Framework. I'm building on my academic knowledge in this subject with the HubSpot Content Marketing course.
Ways I improve my content:
marketing research - educational courses, conversations with college interns, collaborating with other marketers
Using surveys on my email listing to gain feedback from my audience
for my next content creation i think being. open to more collaborative projects other than video that work well with the video content I already have in production is only going to add a more of an omnipresent umbrella. This is not to take away from the immense value of video content but basically making a more intentional effort to pair video with twitter instagram and other forms of collaboration.
I would improve my content creation process by providing content for the different stages of my buyer's journey and not just anytime type of content. I will also prepare a proper document and match each content with timelines. Finally, I will leave room for flexibility in case new trends come up that I didn't plan for.
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