Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,618 Replies 4,618
andresfernandez
Contributor

Improving your content creation process

Thank you for bringing up relevancy. Sometimes we have well thought-out plans weeks or months in advance, but if a piece of content becomes irrelevant (or less relevant) by the time it's meant to be published, it requires re-thinking or even scrapping it altogether. And that's not easy when a lot of work has gone into it.

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Fortune-Bright
Participant

Improving your content creation process

The hardest part of content writing and creation for me is trying to sum up a truckload of amazing content into smaller bits for consumption. There's just so much to put out. I think creating a timeline, and guideline for content production would help streamline my thoughts and organize what kind of content i create per time. 

 

TheRealMcCoy
Member

Improving your content creation process

@kara_susvilla thank you for sharing Building a Content Creation Framework. I'm building on my academic knowledge in this subject with the HubSpot Content Marketing course. 

 

Ways I improve my content: 

  • marketing research - educational courses, conversations with college interns, collaborating with other marketers
  • Using surveys on my email listing to gain feedback from my audience

Peace & Blessing, 

Shameka_RheRealMcCoy

samenemhet
Member

Improving your content creation process

for my next content creation i think being. open to more collaborative projects other than video that work well with the video content I already have in production is only going to add a more of an omnipresent umbrella. This is not to take away from the immense value of video content but basically making a more intentional effort to pair video with twitter instagram and other forms of collaboration.

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NOsagie-Erese
Member

Improving your content creation process

I would improve my content creation process by providing content for the different stages of my buyer's journey and not just anytime type of content. I will also prepare a proper document and match each content with timelines. Finally, I will leave room for flexibility in case new trends come up that I didn't plan for. 

TheRealMcCoy
Member

Improving your content creation process

Love your thought process! Did you download any resources from the HubSpot Academy Content Marketing course? I'm taking the class now. I downloaded "Content Editorial Calendar" and plan to use is for organization structure. 

AOgungboye
Member

Improving your content creation process

One thing I struggle with is planning a timeline. Sometimes, I take a long time to create content and this causes inconsistency. But with this lesson, I will always work with a timeline and stick to that timeline.

Fortune-Bright
Participant

Improving your content creation process

Yeah, I think I can understand the struggle. Here's to defeating that challenge and become better content creators

aloveit
Member

Improving your content creation process

I have room to improve my content creation process in all of the areas listed in the video (conceptualizing, planning a timeline, creating a workflow, reviewing and editing, organizing and storing). The easiest part of content creation for me is conceptualizing and working with initial inspiration for a piece of content but I struggle with the follow through. In a lot of cases the follow through is the most important work in the creation proccess. Most of all, I will benfit from practicing dligence in the creation of process timelines and workflows. learning and practicing planning more in the creation of content makes it easier to produce a consistent product. 

 

Processing and storing is also a critical part of the content creation process that I will seek to integrate into my work. The benefit of this step is that content that you have made will be readily available to use again or present which renders your team more adaptable and prepared for future endeavors. 

AhsanMalik
Member

Improving your content creation process

For me what matters most is the company goals and consumer / client persona. 

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JBerrame
Participant

Improving your content creation process

I would start from Ideas then connecting it over to the advocacy and products of the e-commerce site I am working on , then i would write and proof read several blogs before releasing, the more articles I have the more i can assure that I wont be delayed to my target audience.

Steph_HIKMKT
Participant

Improving your content creation process

These are the steps that I always follow to improve my content process:

Knowing my audience > Brainstorm > Research > Create a calendar outline > Draft my content > Get feedback > Make improvements > Publish > Analyze its effectivity > then repeat.

 

SSaint-Pierre
Participant

Improving your content creation process

To me, collecting feedback from your collaborators is an excellent way to gain insights and improve your content creation process. Having an organized calendar can also help you stay on track and ensure that you meet your content creation deadlines. By incorporating the feedback you receive from your collaborators and using it to inform your strategy, you can create more effective content and enhance your collaborations with others.

 

0 Upvotes
SteveEH6
Member

Improving your content creation process

I'm looking at building a content calendar around "anchor events" that happen through the year; Cybersecurity Awareness Week, Business Continuity Week, Earth Day, etc.

 

This should keep things relevant whilst enabling me to plan focused content through the year.  

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yeongtai
Member

Improving your content creation process

To me, having a editorial calender plan is a great way to improve content creation process. It makes us plan ahead and think creatively and at the same time think about what are the missing contents in the plan.

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AWardani
Member

Improving your content creation process

Create creative and genuine content, is not easy but have to try hard get generic inspiration about the contents its self 

Loydiie
Member

Improving your content creation process

In addition on creating a survey, I will conduct a meeting for us to meeting the people working with me and generate more ideas on how we can be effective in content creation process.

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DebbieAEM
Member

Improving your content creation process

I am creating a survey as well and use those insights to create customer personas. The personas will help build look alike audiences. 

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azra14
Member

Improving your content creation process

I will plan content vaguely on a monthly basis and create content on a weekly or bi-weekly basis. This way I don't feel overwhelmed to create all content at once, and I can keep up with trends better. 

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Digispot
Participant

Improving your content creation process

If there is one thing I would like to improve on creating content, It would be setting a SMART Goal.

I will ensure before creating any content the goal meets the following smart goal criteria:

1. (S) The goal of creating the content is clear and Specific.

2. (M) The goal is Measurable using certain metrics to ascertain its measurement. 

3. (A) The goal is Attainable, and achievable considering the overall objective and resources available. 

4. (R) The goal is Realistic considering what needs to be achieved and process flow from start to finish.

5 (T) The goal is Timebound with completion deadline set.

 

0 Upvotes
JCheruiyot
Member

Improving your content creation process

I would utilize an editorial calendar to have a clearly defined workflow with deadlines and assigned responsibilities.

0 Upvotes