Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
A content Creation framework is the best way how to organize the whole process of creating content. My biggest problem is that I often do not plan a timeline and that makes the process go chaotic.This is a very important step to take the next step. Now that I am informed of its importance, I can start and make a change from it.
I typically plan my content 3 weeks in advance but I always manage to post things long after they're relevant. I need to be more consistent with my posting and when a piece of content no longer can serve its purpose I need to learn to cut ties with it or rework so that it works again.
Thank you for bringing up relevancy. Sometimes we have well thought-out plans weeks or months in advance, but if a piece of content becomes irrelevant (or less relevant) by the time it's meant to be published, it requires re-thinking or even scrapping it altogether. And that's not easy when a lot of work has gone into it.
The hardest part of content writing and creation for me is trying to sum up a truckload of amazing content into smaller bits for consumption. There's just so much to put out. I think creating a timeline, and guideline for content production would help streamline my thoughts and organize what kind of content i create per time.
@kara_susvilla thank you for sharing Building a Content Creation Framework. I'm building on my academic knowledge in this subject with the HubSpot Content Marketing course.
Ways I improve my content:
marketing research - educational courses, conversations with college interns, collaborating with other marketers
Using surveys on my email listing to gain feedback from my audience
for my next content creation i think being. open to more collaborative projects other than video that work well with the video content I already have in production is only going to add a more of an omnipresent umbrella. This is not to take away from the immense value of video content but basically making a more intentional effort to pair video with twitter instagram and other forms of collaboration.
I would improve my content creation process by providing content for the different stages of my buyer's journey and not just anytime type of content. I will also prepare a proper document and match each content with timelines. Finally, I will leave room for flexibility in case new trends come up that I didn't plan for.
Love your thought process! Did you download any resources from the HubSpot Academy Content Marketing course? I'm taking the class now. I downloaded "Content Editorial Calendar" and plan to use is for organization structure.
One thing I struggle with is planning a timeline. Sometimes, I take a long time to create content and this causes inconsistency. But with this lesson, I will always work with a timeline and stick to that timeline.
I have room to improve my content creation process in all of the areas listed in the video (conceptualizing, planning a timeline, creating a workflow, reviewing and editing, organizing and storing). The easiest part of content creation for me is conceptualizing and working with initial inspiration for a piece of content but I struggle with the follow through. In a lot of cases the follow through is the most important work in the creation proccess. Most of all, I will benfit from practicing dligence in the creation of process timelines and workflows. learning and practicing planning more in the creation of content makes it easier to produce a consistent product.
Processing and storing is also a critical part of the content creation process that I will seek to integrate into my work. The benefit of this step is that content that you have made will be readily available to use again or present which renders your team more adaptable and prepared for future endeavors.
I would start from Ideas then connecting it over to the advocacy and products of the e-commerce site I am working on , then i would write and proof read several blogs before releasing, the more articles I have the more i can assure that I wont be delayed to my target audience.
These are the steps that I always follow to improve my content process:
Knowing my audience > Brainstorm > Research > Create a calendar outline > Draft my content > Get feedback > Make improvements > Publish > Analyze its effectivity > then repeat.
To me, collecting feedback from your collaborators is an excellent way to gain insights and improve your content creation process. Having an organized calendar can also help you stay on track and ensure that you meet your content creation deadlines. By incorporating the feedback you receive from your collaborators and using it to inform your strategy, you can create more effective content and enhance your collaborations with others.
I'm looking at building a content calendar around "anchor events" that happen through the year; Cybersecurity Awareness Week, Business Continuity Week, Earth Day, etc.
This should keep things relevant whilst enabling me to plan focused content through the year.
To me, having a editorial calender plan is a great way to improve content creation process. It makes us plan ahead and think creatively and at the same time think about what are the missing contents in the plan.
In addition on creating a survey, I will conduct a meeting for us to meeting the people working with me and generate more ideas on how we can be effective in content creation process.
I will plan content vaguely on a monthly basis and create content on a weekly or bi-weekly basis. This way I don't feel overwhelmed to create all content at once, and I can keep up with trends better.
