Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
I would improve my content creation process by providing content for the different stages of my buyer's journey and not just anytime type of content. I will also prepare a proper document and match each content with timelines. Finally, I will leave room for flexibility in case new trends come up that I didn't plan for.
Love your thought process! Did you download any resources from the HubSpot Academy Content Marketing course? I'm taking the class now. I downloaded "Content Editorial Calendar" and plan to use is for organization structure.
One thing I struggle with is planning a timeline. Sometimes, I take a long time to create content and this causes inconsistency. But with this lesson, I will always work with a timeline and stick to that timeline.
I have room to improve my content creation process in all of the areas listed in the video (conceptualizing, planning a timeline, creating a workflow, reviewing and editing, organizing and storing). The easiest part of content creation for me is conceptualizing and working with initial inspiration for a piece of content but I struggle with the follow through. In a lot of cases the follow through is the most important work in the creation proccess. Most of all, I will benfit from practicing dligence in the creation of process timelines and workflows. learning and practicing planning more in the creation of content makes it easier to produce a consistent product.
Processing and storing is also a critical part of the content creation process that I will seek to integrate into my work. The benefit of this step is that content that you have made will be readily available to use again or present which renders your team more adaptable and prepared for future endeavors.
I would start from Ideas then connecting it over to the advocacy and products of the e-commerce site I am working on , then i would write and proof read several blogs before releasing, the more articles I have the more i can assure that I wont be delayed to my target audience.
These are the steps that I always follow to improve my content process:
Knowing my audience > Brainstorm > Research > Create a calendar outline > Draft my content > Get feedback > Make improvements > Publish > Analyze its effectivity > then repeat.
To me, collecting feedback from your collaborators is an excellent way to gain insights and improve your content creation process. Having an organized calendar can also help you stay on track and ensure that you meet your content creation deadlines. By incorporating the feedback you receive from your collaborators and using it to inform your strategy, you can create more effective content and enhance your collaborations with others.
I'm looking at building a content calendar around "anchor events" that happen through the year; Cybersecurity Awareness Week, Business Continuity Week, Earth Day, etc.
This should keep things relevant whilst enabling me to plan focused content through the year.
To me, having a editorial calender plan is a great way to improve content creation process. It makes us plan ahead and think creatively and at the same time think about what are the missing contents in the plan.
In addition on creating a survey, I will conduct a meeting for us to meeting the people working with me and generate more ideas on how we can be effective in content creation process.
I will plan content vaguely on a monthly basis and create content on a weekly or bi-weekly basis. This way I don't feel overwhelmed to create all content at once, and I can keep up with trends better.
Maybe try doing a QnA session on social media with the customers to evaluate and improve on the next content! And I personally think being responsive to the customers or your target audience is definitely needed.
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