Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,144 Replies 4,144
aloveit
Member

Improving your content creation process

I have room to improve my content creation process in all of the areas listed in the video (conceptualizing, planning a timeline, creating a workflow, reviewing and editing, organizing and storing). The easiest part of content creation for me is conceptualizing and working with initial inspiration for a piece of content but I struggle with the follow through. In a lot of cases the follow through is the most important work in the creation proccess. Most of all, I will benfit from practicing dligence in the creation of process timelines and workflows. learning and practicing planning more in the creation of content makes it easier to produce a consistent product. 

 

Processing and storing is also a critical part of the content creation process that I will seek to integrate into my work. The benefit of this step is that content that you have made will be readily available to use again or present which renders your team more adaptable and prepared for future endeavors. 

AhsanMalik
Member

Improving your content creation process

For me what matters most is the company goals and consumer / client persona. 

0 Upvotes
JBerrame
Participant

Improving your content creation process

I would start from Ideas then connecting it over to the advocacy and products of the e-commerce site I am working on , then i would write and proof read several blogs before releasing, the more articles I have the more i can assure that I wont be delayed to my target audience.

Steph_HIKMKT
Participant

Improving your content creation process

These are the steps that I always follow to improve my content process:

Knowing my audience > Brainstorm > Research > Create a calendar outline > Draft my content > Get feedback > Make improvements > Publish > Analyze its effectivity > then repeat.

 

SSaint-Pierre
Participant

Improving your content creation process

To me, collecting feedback from your collaborators is an excellent way to gain insights and improve your content creation process. Having an organized calendar can also help you stay on track and ensure that you meet your content creation deadlines. By incorporating the feedback you receive from your collaborators and using it to inform your strategy, you can create more effective content and enhance your collaborations with others.

 

0 Upvotes
SteveEH6
Member

Improving your content creation process

I'm looking at building a content calendar around "anchor events" that happen through the year; Cybersecurity Awareness Week, Business Continuity Week, Earth Day, etc.

 

This should keep things relevant whilst enabling me to plan focused content through the year.  

0 Upvotes
yeongtai
Member

Improving your content creation process

To me, having a editorial calender plan is a great way to improve content creation process. It makes us plan ahead and think creatively and at the same time think about what are the missing contents in the plan.

0 Upvotes
AWardani
Member

Improving your content creation process

Create creative and genuine content, is not easy but have to try hard get generic inspiration about the contents its self 

Loydiie
Member

Improving your content creation process

In addition on creating a survey, I will conduct a meeting for us to meeting the people working with me and generate more ideas on how we can be effective in content creation process.

0 Upvotes
DebbieAEM
Member

Improving your content creation process

I am creating a survey as well and use those insights to create customer personas. The personas will help build look alike audiences. 

0 Upvotes
azra14
Member

Improving your content creation process

I will plan content vaguely on a monthly basis and create content on a weekly or bi-weekly basis. This way I don't feel overwhelmed to create all content at once, and I can keep up with trends better. 

0 Upvotes
Digispot
Participant

Improving your content creation process

If there is one thing I would like to improve on creating content, It would be setting a SMART Goal.

I will ensure before creating any content the goal meets the following smart goal criteria:

1. (S) The goal of creating the content is clear and Specific.

2. (M) The goal is Measurable using certain metrics to ascertain its measurement. 

3. (A) The goal is Attainable, and achievable considering the overall objective and resources available. 

4. (R) The goal is Realistic considering what needs to be achieved and process flow from start to finish.

5 (T) The goal is Timebound with completion deadline set.

 

0 Upvotes
JCheruiyot
Member

Improving your content creation process

I would utilize an editorial calendar to have a clearly defined workflow with deadlines and assigned responsibilities.

0 Upvotes
shaffanf
Member

Improving your content creation process

Maybe try doing a QnA session on social media with the customers to evaluate and improve on the next content! And I personally think being responsive to the customers or your target audience is definitely needed.

0 Upvotes
HPhượng
Member

Improving your content creation process

To improve my content creation process, I need to set up the content calendar. 

0 Upvotes
Aag7
Member

Improving your content creation process

Formally defining the content creation process and start planning content for each of the buyers stages.

0 Upvotes
SHippolette
Member

Improving your content creation process

one thing i would need to do is make surre i ave planned in advance ,that i am aware of the style and tone i need to use to match the audience

0 Upvotes
MNevskaya
Member

Improving your content creation process

To improve my content creation process, I need to be consistent. Very often because of studies and work I stop posting in my blog for some days, which affects my audience. I need to have a plan in order to know when and what to post.

0 Upvotes
OLAYEMI24
Member

Improving your content creation process

Before i create my next content, i will conduct thorough research because Research i a crucial part of content creation. I will conduct thorough research on the kind of content that i want to create, the topic,the audience, competitors and industry trends. This will help me to identify gaps in the market and ensure that my content is unique and valuable to my target audience

0 Upvotes
ACHAWE
Member

Improving your content creation process

One thing I need to do to improve my content reation process is being consistent. Currently, I lack that. I run a personal blog and sometimes I plan and do things in my head and it takes time before I translate them into reality. Also, I need to have a workplan, that will help me be organized and aid with consistency.

0 Upvotes
MDambach
Member

Improving your content creation process

One thing I need to focus on when creating any type of content is overall organization and planning. I tend to keep the plan "in my head" when starting a project. This often times leads to mistakes, skipped steps and an overall messy end product. I need to create a workflow to keep myself and those I am working with on the same page and organized to be able to produce the best end result.

0 Upvotes