Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,264 Replies 4,264
yeongtai
Member

Improving your content creation process

To me, having a editorial calender plan is a great way to improve content creation process. It makes us plan ahead and think creatively and at the same time think about what are the missing contents in the plan.

0 Upvotes
AWardani
Member

Improving your content creation process

Create creative and genuine content, is not easy but have to try hard get generic inspiration about the contents its self 

Loydiie
Member

Improving your content creation process

In addition on creating a survey, I will conduct a meeting for us to meeting the people working with me and generate more ideas on how we can be effective in content creation process.

0 Upvotes
DebbieAEM
Member

Improving your content creation process

I am creating a survey as well and use those insights to create customer personas. The personas will help build look alike audiences. 

0 Upvotes
azra14
Member

Improving your content creation process

I will plan content vaguely on a monthly basis and create content on a weekly or bi-weekly basis. This way I don't feel overwhelmed to create all content at once, and I can keep up with trends better. 

0 Upvotes
Digispot
Participant

Improving your content creation process

If there is one thing I would like to improve on creating content, It would be setting a SMART Goal.

I will ensure before creating any content the goal meets the following smart goal criteria:

1. (S) The goal of creating the content is clear and Specific.

2. (M) The goal is Measurable using certain metrics to ascertain its measurement. 

3. (A) The goal is Attainable, and achievable considering the overall objective and resources available. 

4. (R) The goal is Realistic considering what needs to be achieved and process flow from start to finish.

5 (T) The goal is Timebound with completion deadline set.

 

0 Upvotes
JCheruiyot
Member

Improving your content creation process

I would utilize an editorial calendar to have a clearly defined workflow with deadlines and assigned responsibilities.

0 Upvotes
shaffanf
Member

Improving your content creation process

Maybe try doing a QnA session on social media with the customers to evaluate and improve on the next content! And I personally think being responsive to the customers or your target audience is definitely needed.

0 Upvotes
HPhượng
Member

Improving your content creation process

To improve my content creation process, I need to set up the content calendar. 

0 Upvotes
Aag7
Member

Improving your content creation process

Formally defining the content creation process and start planning content for each of the buyers stages.

0 Upvotes
SHippolette
Member

Improving your content creation process

one thing i would need to do is make surre i ave planned in advance ,that i am aware of the style and tone i need to use to match the audience

0 Upvotes
MNevskaya
Member

Improving your content creation process

To improve my content creation process, I need to be consistent. Very often because of studies and work I stop posting in my blog for some days, which affects my audience. I need to have a plan in order to know when and what to post.

0 Upvotes
OLAYEMI24
Member

Improving your content creation process

Before i create my next content, i will conduct thorough research because Research i a crucial part of content creation. I will conduct thorough research on the kind of content that i want to create, the topic,the audience, competitors and industry trends. This will help me to identify gaps in the market and ensure that my content is unique and valuable to my target audience

0 Upvotes
ACHAWE
Member

Improving your content creation process

One thing I need to do to improve my content reation process is being consistent. Currently, I lack that. I run a personal blog and sometimes I plan and do things in my head and it takes time before I translate them into reality. Also, I need to have a workplan, that will help me be organized and aid with consistency.

0 Upvotes
MDambach
Member

Improving your content creation process

One thing I need to focus on when creating any type of content is overall organization and planning. I tend to keep the plan "in my head" when starting a project. This often times leads to mistakes, skipped steps and an overall messy end product. I need to create a workflow to keep myself and those I am working with on the same page and organized to be able to produce the best end result.

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vsandoval9
Member

Improving your content creation process

One thing that I do to improve my current process is remaining consistent and realistic with you I talk to. For example, when I reach out to customers I make sure to be focused on the my motive which is to inform of the products I am selling, but also knowing their text patterns. So if they are an adult I will be more respectful, but if they are around my age or younger I make sure to be up lifting and care free! 

0 Upvotes
JCross5
Member

Improving your content creation process

I like to utilize feedback from customers to determine what is working, what needs work, and what may need to be reevaluated/scrapped. 

0 Upvotes
Jeanofficial
Member

Improving your content creation process

I usually have an actionable tasklist and do standup sprints with teams on the actionable tasks required. 

0 Upvotes
Ridakhan
Member

Improving your content creation process

Having proper knowledge of my own team is definitely important but it's also equally important to know the reasons what and why the buyers can choose any other content writer. I will always keep a good knowledge of the competitions. My way of improvements will reflect a silent message of how choosing my work can be a better option instead of any other in the same industry. 

0 Upvotes
dtomDT
Member

Improving your content creation process

For me, I'll research better for my topic from different sources. I'll gather information about the target audiences like who they are, and what they are looking for, and will coordinate with the team. 

0 Upvotes
Juan7
Member

Improving your content creation process

Make sure the content is done by my own and with team 

0 Upvotes