Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
One thing that I do to improve my current process is remaining consistent and realistic with you I talk to. For example, when I reach out to customers I make sure to be focused on the my motive which is to inform of the products I am selling, but also knowing their text patterns. So if they are an adult I will be more respectful, but if they are around my age or younger I make sure to be up lifting and care free!
Having proper knowledge of my own team is definitely important but it's also equally important to know the reasons what and why the buyers can choose any other content writer. I will always keep a good knowledge of the competitions. My way of improvements will reflect a silent message of how choosing my work can be a better option instead of any other in the same industry.
For me, I'll research better for my topic from different sources. I'll gather information about the target audiences like who they are, and what they are looking for, and will coordinate with the team.
Feedbacks from various teams working towards content creation , aligning company goals , exploring agile methodoligies for content management framework, explore latest trending words relevant to the content etc.
Before I create my next piece of content i'll ensure I have my next 3-4 pieces of content well layed out in order to stay ahead of the curve and ensure my current content will align well with my future content.
I could get feedback from my team. Just alone, I could have some bad judgement about the effectiveness and clarity of my content, so having multiple reviewers can help me judge my content from an external perspective. After a review, I can make those adjustments and improve my content.
One thing I know I need to improve on is planning and consistency. I am going to reserach, map out my content before creating to fully understand what exactly story I am trying to tell. Furthermore be consistent I posting.
In a non-profit setting where staff typically wears multiple hats I would now consider adhering to the adage, 'Many hands make the work light' and recruit and engage staff members, volunteers, and past clients to help create content and assist with editing.
To improve the content creation process, we should plan our topics and research them thoroughly, create a clear structure, write a draft, edit and revise our content, optimize it for SEO, and share it on various platforms to reach a wider audience.