Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

3,092 Replies 3,092
vsandoval9
Member

Improving your content creation process

One thing that I do to improve my current process is remaining consistent and realistic with you I talk to. For example, when I reach out to customers I make sure to be focused on the my motive which is to inform of the products I am selling, but also knowing their text patterns. So if they are an adult I will be more respectful, but if they are around my age or younger I make sure to be up lifting and care free! 

0 Upvotes
JCross5
Member

Improving your content creation process

I like to utilize feedback from customers to determine what is working, what needs work, and what may need to be reevaluated/scrapped. 

0 Upvotes
Jeanofficial
Member

Improving your content creation process

I usually have an actionable tasklist and do standup sprints with teams on the actionable tasks required. 

0 Upvotes
Ridakhan
Member

Improving your content creation process

Having proper knowledge of my own team is definitely important but it's also equally important to know the reasons what and why the buyers can choose any other content writer. I will always keep a good knowledge of the competitions. My way of improvements will reflect a silent message of how choosing my work can be a better option instead of any other in the same industry. 

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dtomDT
Member

Improving your content creation process

For me, I'll research better for my topic from different sources. I'll gather information about the target audiences like who they are, and what they are looking for, and will coordinate with the team. 

0 Upvotes
Juan7
Member

Improving your content creation process

Make sure the content is done by my own and with team 

0 Upvotes
BIyer
Participant

Improving your content creation process

Feedbacks from various teams working towards content creation , aligning company goals , exploring agile methodoligies for content management framework, explore latest trending words relevant to the content etc.

0 Upvotes
Revathy13
Participant

Improving your content creation process

I want to improve my content writing to better suit the buyer's persona and also be flexible in exploring new areas. Research better and try to provide what my targeted audience is looking for.

0 Upvotes
Olohireme
Member

Improving your content creation process

I'm going to discuss with my manager about our larger company goals and refine our content strategy to make sure we're creating content that will get us closer to achieving these goals.

Olohireme
Member

Improving your content creation process

I'm going to discuss with my manager about our larger company goals and refine our content strategy to make sure we're creating content that will get us closer to achieving these goals 

0 Upvotes
SHabl
Member

Improving your content creation process

I'm going to check in with my team and carefully outline any company-wide initiatives that will need support during the next quarter

0 Upvotes
Max_Stallone
Member

Improving your content creation process

Before I create my next piece of content i'll ensure I have my next 3-4 pieces of content well layed out in order to stay ahead of the curve and ensure my current content will align well with my future content.

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MReyes9
Member

Improving your content creation process

First thing I'll do is to create a plug and play system outlining the steps I do to produce content. Goal here is to have a repeatable system I can use over time.

 

0 Upvotes
KIndz
Member

Improving your content creation process

Create a workflow for who needs to do what and create a timeline for when it needs to be done by to avoid late content coming in.

0 Upvotes
TheExplorer1997
Member

Improving your content creation process

I could get feedback from my team.  Just alone, I could have some bad judgement about the effectiveness and clarity of my content, so having multiple reviewers can help me judge my content from an external perspective. After a review, I can make those adjustments and improve my content.

0 Upvotes
SNyaupane
Member

Improving your content creation process

One thing i coulld improved my content by  checked or review my content by readers or personas and take suggestion from them to make improved in my other content.

0 Upvotes
GulayAkballi
Member

Improving your content creation process

Improving your content creation process
Ideation and SEO research
Briefing and outlining
Creation
Review and editing
Approval

0 Upvotes
klam2003
Member

Improving your content creation process

1. Develop a content creation workflow

2. Use a template and checklist

3. Set clear goals and objectives

4. Measure and analyze your results:

0 Upvotes
AArthur-Cande
Member

Improving your content creation process

One thing I know I need to improve on is planning and consistency. I am going to reserach, map out my content before creating to fully understand what exactly story I am trying to tell. Furthermore be consistent I posting. 

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ARushing
Member

Improving your content creation process

In a non-profit setting where staff typically wears multiple hats I would now consider adhering to the adage, 'Many hands make the work light' and recruit and engage staff members, volunteers, and past clients to help create content and assist with editing.

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DCeniza
Participant

Improving your content creation process

To improve the content creation process, we should plan our topics and research them thoroughly, create a clear structure, write a draft, edit and revise our content, optimize it for SEO, and share it on various platforms to reach a wider audience.

0 Upvotes