Re: Improving your content creation process

kara_susvilla
HubSpot Employee
HubSpot Employee

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,680件の返信 5,680
Ridakhan
メンバー

Having proper knowledge of my own team is definitely important but it's also equally important to know the reasons what and why the buyers can choose any other content writer. I will always keep a good knowledge of the competitions. My way of improvements will reflect a silent message of how choosing my work can be a better option instead of any other in the same industry. 

0 いいね!
dtomDT
メンバー

For me, I'll research better for my topic from different sources. I'll gather information about the target audiences like who they are, and what they are looking for, and will coordinate with the team. 

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Juan7
メンバー

Make sure the content is done by my own and with team 

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BIyer
参加者

Feedbacks from various teams working towards content creation , aligning company goals , exploring agile methodoligies for content management framework, explore latest trending words relevant to the content etc.

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Revathy13
参加者

I want to improve my content writing to better suit the buyer's persona and also be flexible in exploring new areas. Research better and try to provide what my targeted audience is looking for.

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Olohireme
メンバー

I'm going to discuss with my manager about our larger company goals and refine our content strategy to make sure we're creating content that will get us closer to achieving these goals.

Olohireme
メンバー

I'm going to discuss with my manager about our larger company goals and refine our content strategy to make sure we're creating content that will get us closer to achieving these goals 

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SHabl
メンバー

I'm going to check in with my team and carefully outline any company-wide initiatives that will need support during the next quarter

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Max_Stallone
メンバー

Before I create my next piece of content i'll ensure I have my next 3-4 pieces of content well layed out in order to stay ahead of the curve and ensure my current content will align well with my future content.

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MReyes9
メンバー

First thing I'll do is to create a plug and play system outlining the steps I do to produce content. Goal here is to have a repeatable system I can use over time.

 

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KIndz
メンバー

Create a workflow for who needs to do what and create a timeline for when it needs to be done by to avoid late content coming in.

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TheExplorer1997
メンバー

I could get feedback from my team.  Just alone, I could have some bad judgement about the effectiveness and clarity of my content, so having multiple reviewers can help me judge my content from an external perspective. After a review, I can make those adjustments and improve my content.

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SNyaupane
メンバー

One thing i coulld improved my content by  checked or review my content by readers or personas and take suggestion from them to make improved in my other content.

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GulayAkballi
メンバー

Improving your content creation process
Ideation and SEO research
Briefing and outlining
Creation
Review and editing
Approval

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klam2003
メンバー

1. Develop a content creation workflow

2. Use a template and checklist

3. Set clear goals and objectives

4. Measure and analyze your results:

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AArthur-Cande
メンバー

One thing I know I need to improve on is planning and consistency. I am going to reserach, map out my content before creating to fully understand what exactly story I am trying to tell. Furthermore be consistent I posting. 

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ARushing
メンバー

In a non-profit setting where staff typically wears multiple hats I would now consider adhering to the adage, 'Many hands make the work light' and recruit and engage staff members, volunteers, and past clients to help create content and assist with editing.

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DCeniza
参加者

To improve the content creation process, we should plan our topics and research them thoroughly, create a clear structure, write a draft, edit and revise our content, optimize it for SEO, and share it on various platforms to reach a wider audience.

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AViswanath
メンバー

Improving content creation process:

*  Reading and making a research on the topics related to the brand and it's target customer

* Knowing the customer's buying journey and relating to the customer needs 

* Having a clear content creation frame work which caters all the needs of the customer. 

         

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kayjb
メンバー

I'm going to create surveys  and solicit feedback. This will help me see what's currently important to my audience.

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OLonge
投稿者

Settling on a content creation framework and optimising blog posts  through search. Defining my workflow and most importantly creating content according to my audience's needs.

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