Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,603 Replies 4,603
Revathy13
Participant

Improving your content creation process

I want to improve my content writing to better suit the buyer's persona and also be flexible in exploring new areas. Research better and try to provide what my targeted audience is looking for.

0 Upvotes
Olohireme
Member

Improving your content creation process

I'm going to discuss with my manager about our larger company goals and refine our content strategy to make sure we're creating content that will get us closer to achieving these goals.

Olohireme
Member

Improving your content creation process

I'm going to discuss with my manager about our larger company goals and refine our content strategy to make sure we're creating content that will get us closer to achieving these goals 

0 Upvotes
SHabl
Member

Improving your content creation process

I'm going to check in with my team and carefully outline any company-wide initiatives that will need support during the next quarter

0 Upvotes
Max_Stallone
Member

Improving your content creation process

Before I create my next piece of content i'll ensure I have my next 3-4 pieces of content well layed out in order to stay ahead of the curve and ensure my current content will align well with my future content.

0 Upvotes
MReyes9
Member

Improving your content creation process

First thing I'll do is to create a plug and play system outlining the steps I do to produce content. Goal here is to have a repeatable system I can use over time.

 

0 Upvotes
KIndz
Member

Improving your content creation process

Create a workflow for who needs to do what and create a timeline for when it needs to be done by to avoid late content coming in.

0 Upvotes
TheExplorer1997
Member

Improving your content creation process

I could get feedback from my team.  Just alone, I could have some bad judgement about the effectiveness and clarity of my content, so having multiple reviewers can help me judge my content from an external perspective. After a review, I can make those adjustments and improve my content.

0 Upvotes
SNyaupane
Member

Improving your content creation process

One thing i coulld improved my content by  checked or review my content by readers or personas and take suggestion from them to make improved in my other content.

0 Upvotes
GulayAkballi
Member

Improving your content creation process

Improving your content creation process
Ideation and SEO research
Briefing and outlining
Creation
Review and editing
Approval

0 Upvotes
klam2003
Member

Improving your content creation process

1. Develop a content creation workflow

2. Use a template and checklist

3. Set clear goals and objectives

4. Measure and analyze your results:

0 Upvotes
AArthur-Cande
Member

Improving your content creation process

One thing I know I need to improve on is planning and consistency. I am going to reserach, map out my content before creating to fully understand what exactly story I am trying to tell. Furthermore be consistent I posting. 

0 Upvotes
ARushing
Member

Improving your content creation process

In a non-profit setting where staff typically wears multiple hats I would now consider adhering to the adage, 'Many hands make the work light' and recruit and engage staff members, volunteers, and past clients to help create content and assist with editing.

0 Upvotes
DCeniza
Participant

Improving your content creation process

To improve the content creation process, we should plan our topics and research them thoroughly, create a clear structure, write a draft, edit and revise our content, optimize it for SEO, and share it on various platforms to reach a wider audience.

0 Upvotes
AViswanath
Member

Improving your content creation process

Improving content creation process:

*  Reading and making a research on the topics related to the brand and it's target customer

* Knowing the customer's buying journey and relating to the customer needs 

* Having a clear content creation frame work which caters all the needs of the customer. 

         

0 Upvotes
kayjb
Member

Improving your content creation process

I'm going to create surveys  and solicit feedback. This will help me see what's currently important to my audience.

0 Upvotes
OLonge
Contributor

Improving your content creation process

Settling on a content creation framework and optimising blog posts  through search. Defining my workflow and most importantly creating content according to my audience's needs.

0 Upvotes
s5
Member

Improving your content creation process

Creating a concept that is easy for clients and the audience to understand. We get lost in all of the colorful images and content of a post, but if we can't figure out what the content is, then it makes it hard.

0 Upvotes
oneeb_alvi
Member

Improving your content creation process

For me content creation process can be improved by adopting less complex methods and ncreasing the time effeciency. The content needs to be sent out in time and needs to be repetative. 

0 Upvotes
BDashe
Member

Improving your content creation process

For me, I will create a framework for the monthly post. This will help me remain creative and also agile. 

 

0 Upvotes
02611
Member

Improving your content creation process

so I think I'm going to reorganize my process based on the feedback from customers. I'll know what should I do in the next step 

 

0 Upvotes