• Help Desk reporting gives you real-time visibility into your support operation without the manual work. Ask our experts about which metrics matter most! AMA Dec 8-12.

    Ask us anything

Improving your content creation process

kara_susvilla
HubSpot Employee
HubSpot Employee

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,687 Replies 5,687
ANeuens
Member

Improving your content creation process

As a solo content creator, I love conceptualizing content, but the biggest challenge I encoutner is planning a timeline to produce, publish, promote, and analyze it. 

0 Upvotes
DVSách
Member

I will study a proper course to glimpse what a good piece of content is like, do one myself, and ask for feedback from my senior. 

LElizondo
Participant

I am going to set a guide for every single tweet that I create and every single ig post and tiktok i want to create so I can have a strong vision of who I want to be, so my audience sees it much clearer than now.

GTilden
Member

Get more feedback from my peers

thescripter2001
Member

My process in creating content could be improved by maintaining the delivery at an approximate due to date, so that I can concentrate on improving new products. If there are problems regarding my old products than I can concentrate on new ones more, or even launch unfinished yet polished products so that I always have something in store for my clients. This is how my process works, through back-up of a back-up of a back-up because clients most of the time just want products from you, just want you to deliver, and to deliver it well.

 

 

MadihaQue
Member

I am only one member team, I do everything on my own. creating a well-define timeline of tasks will help me stay sane & create great content.

0 Upvotes
LOwens819
Participant

I need to create more opporunities to cook LIVE via ZOOM, this will help my Foodie Box holders to try the content of the box.  Set up a schedule of Live Cooking Events. 

Nemo94
Member

Q: Before you create your next piece of content, what's one thing you could do to improve your current process?

 

My answer: I would strive to create a very granular framework layout that can clearly and precisely allow us to monitor each content piece's progress with enough room to gather feedback from stakeholders involved at any point. For example, maybe we want to flesh out the pre-editing steps of the process to account for any unexpected or last-minute changes applied to the draft that will allow the author to document critical pieces of information behind these decisions for a later retrospect which can also contribute to optimizing the framework's agility at some point.

 

IDeCecco
Participant

I want to think outside of the box. I don't want to do the same thing people have been doing, I want to be different and unique in order to really catch people's attention.

WMaliti
Member

I think emphasising on making the process clear and repeatable without it getting in the way of creativity is what i'm trying to work on. Giving more detail to my framework and ensuring each step i well defined and clearly communicated with my collaborators will go a long way in streamlining the content creation process even though currently I work with a small team. I believe this will be helpful in ensuring the quality and consistency as my business continues to grow

0 Upvotes
MJackson6
Member

For me, better collaboration with the team will make the process more seamless so I think I might adopt a survey approach to determine how we can work better. I also think researching the audience is important to be able to create a great content design

0 Upvotes
HAndarlinsyah
Participant

I used to worked as digital marketing specialist for 1 year at the enterprise company. I create and distribute company's content across multiple channels and create campaign strategies to strengthen brand to boost audiences. This marketing section isn't as hard as I think if I try for the best but first thing to do is I tell to my co-workers and my manager to ask what should I need to do to make this product content is being viral to the social media. I guess it's a good idea

0 Upvotes
RNambiar
Contributor

I work in the Healthcare industry in the Middle East. The nature of our business is such that every 3rd building on a street is a healthcare organization, be it a pharmacy, or a clinic, or a hospital. This should give an idea of what kind of competition we are dealing with. This also makes it extremely hard to come up with ideas on what content to create and publicize so that we stay ahead of the lot and our prospective clients can find us when they are searching for solutions to their problems. 
In the process of content creation, I would want to add ONE more stage, that of a Research about the latest trends and what can sell vs. what would not.

0 Upvotes
Tina_Key
Member

I write and create content strategies for clients. Now I want to create a content strategy to bring my own business forward. I find it very difficult to get clear on the kind of content and topics I want to write to be consistent. I guess a framework can help me be more organised and clear my confusion.

TephWilliams
Member

I run a one-woman, two-kitty business, but since the kitties don't really help (how rude!) I'm basically doing everything myself. I've been struggling with almost every step of the content creation process, so I think the biggest things I need to start with are nailing down the story of my business, as well as creating a framework so the creation process is streamlined and easy to track.

0 Upvotes
AMcMillan06
Member

For me, our content creation framework usually operates on a weekly basis, so it's a very quick turnaround. If I can get leadership on board to implement planning processes to push it a month or so out, it would help our workflow and not leave us all operating in such a crunch. So timelines and a working agreement established would be huge for our team!

Gang01
Member

My process in creating content could be improved by maintaining the delivery at an approximate due to date, so that I can concentrate on improving new products. If there are problems regarding my old products than I can concentrate on new ones more, or even launch unfinished yet polished products so that I always have something in store for my clients. This is how my process works, through back-up of a back-up of a back-up because clients most of the time just want products from you, just want you to deliver, and to deliver it well.

 

 

0 Upvotes
ThaiHaTrang
Member

To revamp my content workflow, I'll be doing some surveys with everyone around me by talking face-to-face. My ideas often come up in the process of working, so it is not too difficult to modify it, by consulting all the colleagues around me and from there can choose ideas with content. the best

0 Upvotes
JAdderley
Member

I am a team of One running my business and creating the content has been a struggle. I have no clear plan of what I want to create, I can't keep track of all the Content I create and the quality of the content is very disappointing.

I realize now that developing a Content Creation Framework is going to help make the Content Creation process easier for me because I will be able to come up with ideas in an organized and sustainable manner.

OAbosede
Participant

For me, I would come up with an idea of relatable content, then create an organized workflow and make each member of the team perform their responsibilities while doing the same at my end.

0 Upvotes
Kkrishnakumar
Participant

The one thing I'll do is regularly update the calendar to meet the company goals and objectives and reiterate the same as and when required.

0 Upvotes