Content Marketing

kara_susvilla
Inbound Professor
Inbound Professor

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

4,274 Replies 4,274
VMicheal
Member

Improving your content creation process

To me, the first thing i will do is create an organized workflow identifying he consumer journey stages, ientifying what member of the team is responsible for what under a time frame.

0 Upvotes
SSayali
Member

Improving your content creation process

Since this would be the start of my first content I would think of an idea that is relatable & timely adaptive.A timeline for the content delivery would be an important aspect for me.

0 Upvotes
JLee32
Member

Improving your content creation process

The one thing I can improve in my current process is organization and building a better workflow/framework. It seems to me that I have a lack of organization when it comes to certain goals and I need to be on top of it.

0 Upvotes
FEsezobor
Member

Improving your content creation process

Great resource! Working on content framework for marketing an inaugural half marathon race 

0 Upvotes
GJonguitud
Member

Improving your content creation process

I feel one thing I can do to improve my content is to stay within my brand voice. I do not want to be all over the page. So this lesson helped me extremely!

 

0 Upvotes
GGawande
Member

Improving your content creation process

  1. Plan your content: Before you start creating content, spend some time planning what you want to say and how you want to say it. Think about the purpose of the content, your target audience, and the format (e.g. blog post, video, social media post).

  2. Research: Conduct thorough research on the topic you're writing about. This will help you create well-informed content that provides value to your readers.

  3. Create an outline: Once you've done your research, create an outline of your content. This will help you organize your thoughts and ensure that your content flows logically.

  4. Write a first draft: Start writing your content based on your outline. Don't worry about getting everything perfect on the first try; just focus on getting your ideas down on paper.

  5. Edit and revise: After you've written your first draft, take some time to review and revise it. Look for areas where you can improve the clarity or organization of your content, and make any necessary changes.

  6. Proofread: Once you're happy with your revised draft, proofread it carefully to catch any typos or errors.

  7. Publish and promote: Finally, publish your content and promote it on social media and other channels to reach your target audience.

By following these steps, you can improve your content creation process and produce high-quality content that engages your audience and achieves your goals.

JLierow
Top Contributor

Improving your content creation process

JazzCantila: This is a great and detailed plan. It will give you the framework to be successful.

 

Stay Safe!

 

Jim

0 Upvotes
JezzCantila
Participant

Improving your content creation process

Watching the lessons taught me that I don't have a clear buyer persona. I have a goal and I realize that I am walking in the wrong way. The road that I am passing through right now is blurred. I couldn't clearly see my goal at the end of it. 

So, before I create my next content, I will make my buyer's persona and set a clearly defined goal. Like. why am I doing this stuff in the first place? What I am up to? 

0 Upvotes
ALew
Member

Improving your content creation process

To improve my next piece of content, I should have a plan and objectives that I want to achieve prior to creation. 

0 Upvotes
YAttwa
Member

Improving your content creation process

Setting goals for every buyer persona and every stage of the buyer journey will definitely increase the content consumption 

 

UcheDandison
Member

Improving your content creation process

For me, that would be having a clearly defined goal for the piece of content that I'm about to create, and writing from the place of "why?" Why do I want to create this piece of content and for who? Probing the motives and intended outcomes before creating contents will help me to be more precise and strategic. 

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asmillar
Member

Improving your content creation process

My team could use a much clearer set of expectations about what each stage of review will entail, and when in the process that review should happen. I could create a better visualization of those stages with dates and times.

0 Upvotes
Wachira
Member

Improving your content creation process

Develop a content strategy: Before creating any content, it's important to have a clear idea of what you want to achieve with your content. You should develop a content strategy that outlines your goals, target audience, content topics, and distribution channel

0 Upvotes
MAkramova
Member

Improving your content creation process

It can be improved through setting up SMART goals, identifying target audience, content topics and distribution channels

0 Upvotes
JHamel3
Member

Improving your content creation process

I just restructured my spreadsheet to make it more clear and much easier to follow. Loved having such a specific example to look at! This is a tiny thing but the dropdowns to indicate the status of the post are perfect. 

0 Upvotes
DFerullo
Member

Improving your content creation process

Creating a framework and especially noting the timelines of other project intersections would be an improvement in my planning

 

0 Upvotes
csabagtoth
Member

Improving your content creation process

Based on current industry trends and insights gained from creating my buyer's personas, we will map out themes strategically throughout the year. A content creation framework will help keep us focused and agile to deliver useful content consistently for different personas tailored for their current stage on the buyer's journey.

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DKooronathan
Member

Improving your content creation process

Improving your current content creation process

Me, I think I can improve my content creation process by researching relevant brands or industries, and getting an understanding of the needs of the target audiences and how my content going to help them to solve or fulfil their needs.  So far after going through a few classes, I have learnt that I should improve in planning and come out with a content creation framework to measure the quality of content in different stages such as before creation, during creation and after creation.

0 Upvotes
MelaFrancel
Member

Improving your content creation process

How can I Improve my Content Creation Process?

 

To improve my content creation process, I must research first on what's trending on a particular industry (e.g. beauty, technology, automobile etc.) I'm going to work on. By knowing what's on trend on that particular industry I'm creating a content on, I'll be able to establish a content that will relate to my audience. The content should also answer what concerns my target audience. The framework comes second and lastly is making sure the content is optimized for search engine.

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Norkhalila
Member

Improving your content creation process

Like in the Instagram story, I will gather input by posting questions or polls on my social media audience.

0 Upvotes
FuomaEsther
Member

Improving your content creation process

first, i would like to do more research on the tools that i need to make my content creation framework much more smoother,  and i also need to pay more attention to conceptualizing content, so i can generate better concepts for my content

0 Upvotes