Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
Feb 18, 20232:30 AM - edited Feb 18, 20232:31 AM
Improving your content creation process
Based on current industry trends and insights gained from creating my buyer's personas, we will map out themes strategically throughout the year. A content creation framework will help keep us focused and agile to deliver useful content consistently for different personas tailored for their current stage on the buyer's journey.
Me, I think I can improve my content creation process by researching relevant brands or industries, and getting an understanding of the needs of the target audiences and how my content going to help them to solve or fulfil their needs. So far after going through a few classes, I have learnt that I should improve in planning and come out with a content creation framework to measure the quality of content in different stages such as before creation, during creation and after creation.
To improve my content creation process, I must research first on what's trending on a particular industry (e.g. beauty, technology, automobile etc.) I'm going to work on. By knowing what's on trend on that particular industry I'm creating a content on, I'll be able to establish a content that will relate to my audience. The content should also answer what concerns my target audience. The framework comes second and lastly is making sure the content is optimized for search engine.
first, i would like to do more research on the tools that i need to make my content creation framework much more smoother, and i also need to pay more attention to conceptualizing content, so i can generate better concepts for my content
I'll create a doc to structure my current content with my different buyer personas. Then from there, I can think about what content is missing based on each persona's needs and build out additional content ideas.
To help me improve my content creation process, I will create templates for the types of content I will use regularly (e.g., instagram posts, blog posts, etc). This will save time and help me maintain consistency in terms of style, tone, and messaging.
One way that I can improve my content creation process is to start with a schedule and stick to the schedule thru its iterations. This is foundational work that I think will yield great results as I grow in the future.
Before I create my next piece of content one thing I could improve more is organizing my framework. I want to make sure all of my content is up to date and released when needed. I will have a "Talk to Us" form on my website if people have any questions, comments, or concerns that need to be addressed.
To make great content, I would conduct market research and understand industry trends, competition, and consumer dilemmas. I would also look for ideas and topics that are not being talked about to stand out from competitors