Jul 11, 2021 2:51 PM - edited Aug 11, 2021 2:03 PM
Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy.
Feb 3, 2023 3:57 PM
I believe content creation should include some type of spark of interest and knowing your audience helps with that. Using familiar subjects can give you a head start.
Feb 3, 2023 1:06 PM
For me, I would learn about buyer personas and journeys. Get to understand what these fictional personas want, understand why they want it and their preffered means of getting it.
Create a buyer persona and Work on a clear plan
Feb 3, 2023 9:13 AM
Before creating content I need to research in order to build detailed buyer personas.
Feb 3, 2023 12:03 AM
Plan. Before we start creating content, we have to be sure that we know what we are going to generate and why we are going to do it. ... Produces. ... Distribute. ... Analyze. ... Repeat.
Feb 2, 2023 9:53 PM
Before creating content I will conduct a proper search to know about audience needs, persona, journey, and their feedback about my brand or business. For that purpose, I could use Google Forms, Emails, and Social media to collect these.
Feb 2, 2023 2:38 PM
I think before I create content I should also get other feedback and see what they are wanting, so that I make content that everyone likes and not just me.
Feb 2, 2023 11:23 AM
at the moment i write random stuff. i need to have a structure in my articles and define my target audience for each piece.
Feb 2, 2023 7:29 AM
I created many creatives as per what I thought people want but that was random.
Learning about buyer personas and journey stages made me understand I can save time and at the same time create even better posts.
I need to create personas and then according to that create content.
Creating a standard workflow template will also help me as a team of 1
Overall imporoving in my organisation would help me a lot.
Feb 1, 2023 5:29 PM
Clearly approving / revising / declining / assigning tasks instead of leaving them in "brainstorm" limbo for weeks.
Optimize process for ALL kinds of content. Today, writing isn't enough. Content has to include video and other interactive formats of publication.
Feb 1, 2023 1:14 PM
To improve my current process, I believe sending it out to my peers to review it, whether critically or in passing, would be much more effective to my process. Apart from that factor, critically reviewing the content that performs well with my audience may be the next best option.
Feb 1, 2023 12:08 PM
I will need to prepare a better content framework to align with different customer needs and journies.
Feb 1, 2023 11:04 AM
As I am of now, the main weakness I have in writing is that I am nnot being able to engage to whom I am writing for. For that to improve I will try my best writing as I am on their shoes.
Jan 31, 2023 9:55 AM
I need to clearly develop multiple personas so that I know who I am marketing to.
Jan 31, 2023 1:30 AM
As a first timer in this digital marketing industry, im so excited and eager to learn more about it. Hopefully once im finish this lessons i will earn alot and it will give me courage and confident to become a content creator
Feb 1, 2023 11:11 AM
So am i! It can be very fun but also challenging but i really hope to gain alot of knowledge from this lesson.
Feb 1, 2023 9:53 AM
am a first timer too i hope to learn more too
Jan 30, 2023 10:18 PM
Throughout my years working as a content creator for various companies, I've mainly been transparent about my workstreams and progress. However, I never made the effort to compose file names. After the lesson, I realised that developing a clear naming system for shared drives and folders can easily help your greater team in utilising existing content. This allows your team to save time and effort as well by reducing marketing requests from other internal teams. Moving forward, I'll develop a clear naming system that we can use as a team so that we can all share our content with each other.
Jan 30, 2023 1:54 PM
I would start with recognizing and acknowleding the audience that is my buyer persona.
Jan 30, 2023 3:40 AM
Improving My Content Creation Process
I would first be understanding the buyer's expectations then work on establishing a clear work plan for my team, and set clear roles/expectations and timelines.
Jan 29, 2023 11:55 AM
I will need to understand my buyer's persona journey and look for ways of generating content ideas before creating my next content
Jan 28, 2023 4:45 PM - edited Jan 28, 2023 4:47 PM
Improving your content creation process
Before I create my next content, I will work on understanding my audience and the buyer's stages, then I will use this to organize my content guidelines. I will also try to create content calendars.