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Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
When I create content, I usually plan it out with a calendar, creating a variety of content from informational and educational to fun and engaging. Making sure I have a variety of content is very important to attract a variety of consumers.
When I create content, I make sure to prepare content of various types, such as up-to-date information, useful information, entertaining and interactive content.
I believe content creation should include some type of spark of interest and knowing your audience helps with that. Using familiar subjects can give you a head start.
For me, I would learn about buyer personas and journeys. Get to understand what these fictional personas want, understand why they want it and their preffered means of getting it.
Plan. Before we start creating content, we have to be sure that we know what we are going to generate and why we are going to do it. ...
Produces. ...
Distribute. ...
Analyze. ...
Repeat.
Before creating content I will conduct a proper search to know about audience needs, persona, journey, and their feedback about my brand or business. For that purpose, I could use Google Forms, Emails, and Social media to collect these.
I think before I create content I should also get other feedback and see what they are wanting, so that I make content that everyone likes and not just me.
To improve my current process, I believe sending it out to my peers to review it, whether critically or in passing, would be much more effective to my process. Apart from that factor, critically reviewing the content that performs well with my audience may be the next best option.
As I am of now, the main weakness I have in writing is that I am nnot being able to engage to whom I am writing for. For that to improve I will try my best writing as I am on their shoes.
As a first timer in this digital marketing industry, im so excited and eager to learn more about it. Hopefully once im finish this lessons i will earn alot and it will give me courage and confident to become a content creator
Throughout my years working as a content creator for various companies, I've mainly been transparent about my workstreams and progress. However, I never made the effort to compose file names. After the lesson, I realised that developing a clear naming system for shared drives and folders can easily help your greater team in utilising existing content. This allows your team to save time and effort as well by reducing marketing requests from other internal teams. Moving forward, I'll develop a clear naming system that we can use as a team so that we can all share our content with each other.
I would first be understanding the buyer's expectations then work on establishing a clear work plan for my team, and set clear roles/expectations and timelines.
