Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).
Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.
Throughout my years working as a content creator for various companies, I've mainly been transparent about my workstreams and progress. However, I never made the effort to compose file names. After the lesson, I realised that developing a clear naming system for shared drives and folders can easily help your greater team in utilising existing content. This allows your team to save time and effort as well by reducing marketing requests from other internal teams. Moving forward, I'll develop a clear naming system that we can use as a team so that we can all share our content with each other.
I would first be understanding the buyer's expectations then work on establishing a clear work plan for my team, and set clear roles/expectations and timelines.
Before I create my next content, I will work on understanding my audience and the buyer's stages, then I will use this to organize my content guidelines. I will also try to create content calendars.
Before I create my next piece of content, one thing that I could do to improve my current process is to create a content editorial calendar so everything is more organized and everyone is aware of their role.
I am reviewing our current process and updating the workflow so that I can work more effectively + sharing this update with other content creators on our team
Having the right framework or outline is the first step. Keeping track of what does or doesn't work helps you improve. Practicing writing styles helps to sharpen your skills
The Content Creation Framework needs to be created according to the different stages of the buying process and the diverse objectives of the company. Also, it needs to be flexible, especially if you are planning ahead.
Creating Content Creation Framework is important to help you to organzie your ideas and projects. I learned a lot from the video. I will definitely use a software that will help me to organize my ideas for projects that I am working on this year.
I think I want to go back and review our process and find out we've done before that worked and what hasn't and refine our process from that as a starting point.
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