Content Marketing

kara_susvilla
HubSpot Employee
HubSpot Employee

Improving your content creation process

Your content creation process should be something that's clear, repeatable, and organized. It's important to evaluate your process from time to time to see how it can be improved (for you and those you collaborate with).

 

Before you create your next piece of content, what's one thing you could do to improve your current process? For me, I'm going to create a survey via a Google form and send it to those I collaborate with to get their feedback. The easier I am to collaborate with, the more people will want to work with me.

 

*To learn more about this, check out the Building a Content Creation Framework lesson via HubSpot Academy. 

5,289 Replies 5,289
DrTaiwo
Participant

Improving your content creation process

I will need to understand my buyer's persona journey and look for ways of generating content ideas before creating my next content

0 Upvotes
Fums-Otoms
Member

Improving your content creation process

Improving your content creation process 

 

Before I create my next content, I will work on understanding my audience and the buyer's stages, then I will use this to organize my content guidelines. I will also try to create content calendars.

 

0 Upvotes
Anandan
Member

Improving your content creation process

Understanding the buyer journey and framing the content calendar. Defining the content contributors and editors with the timeline. 

0 Upvotes
NIsrael1
Participant

Improving your content creation process

For a starter what's the first thing to do?

0 Upvotes
ARovderová
Member

Improving your content creation process

Before I create the next piece of content, I would like to make a document with calendars due dates so everyone is more organized.

0 Upvotes
BWojnar
Member

Improving your content creation process

Before I create my next piece of content, one thing that I could do to improve my current process is to create a content editorial calendar so everything is more organized and everyone is aware of their role.

0 Upvotes
JRag28
Participant

Improving your content creation process

good post!

0 Upvotes
MCollins53
Member

Improving your content creation process

I agree. 

0 Upvotes
komal9_0_
Member

Improving your content creation process

Hi

0 Upvotes
DAngarita
Member

Improving your content creation process

Creating a framework can be very helpful in the process of producing quality content

 

0 Upvotes
AKlein4
Member

Improving your content creation process

I am reviewing our current process and updating the workflow so that I can work more effectively + sharing this update with other content creators on our team 

0 Upvotes
MCox6
Member

Improving your content creation process

Having the right framework or outline is the first step.  Keeping track of what does or doesn't work  helps you improve.  Practicing writing styles helps to sharpen your skills

0 Upvotes
komal9_0_
Member

Improving your content creation process

Hiiii

0 Upvotes
DebraH
Participant

Improving your content creation process

I'm going to work on outlining a workflow for content and finding a system for tracking the workflow.

0 Upvotes
AKaiser6
Member

Improving your content creation process

The Content Creation Framework needs to be created according to the different stages of the buying process and the diverse objectives of the company. Also, it needs to be flexible, especially if you are planning ahead. 

0 Upvotes
RJohnson22
Member

Improving your content creation process

Creating Content Creation Framework is important to help you to organzie your ideas and projects. I learned a lot from the video. I will definitely use a software that will help me to organize my ideas for projects that I am working on this year. 

0 Upvotes
Mommytasking
Member

Improving your content creation process

I'm going to clearly define roles for the reviewal process instead of collaborating on it. I think this will help us meet our timelines more often. 

0 Upvotes
SalmaEhab
Member

Improving your content creation process

I think I want to go back and review our process and find out we've done before that worked and what hasn't and refine our process from that as a starting point. 

0 Upvotes
vasifaziz
Member

Improving your content creation process

I'll create a Trello account and invite my team members to schedule future projects by creating SMART objectives.

0 Upvotes
ASingh31
Member

Improving your content creation process

Content marketing is a type of digital marketing strategy which focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, and ultimately drive profitable customer action. Content marketing is used to increase brand awareness and visibility, to build trust and credibility, and to generate leads and sales. Content marketing is also used to provide useful information to the audience and to create a positive customer experience. Content marketing can include a variety of content forms such as blog posts, videos, infographics, e-books, webinars, case studies, user-generated content, and more.

0 Upvotes
MBaruah
Member

Improving your content creation process

Google form idea is a good one to inreact with the public. Additionally I will review and respond to the each of the comments and feedback leaves by the viewers or readers. I will try to communicate them by repling to their comments to know their needs better.

0 Upvotes